Engaging stakeholders through social networking: How nonprofit organizations are using Facebook

Since social networking sites, such as MySpace and Facebook, began allowing organizations to create profiles and become active members, organizations have started incorporating these strategies into their public relations programming. For-profit organizations have used these sites to help launch products and strengthen their existing brands; however, little is known about how nonprofit organizations are taking advantage of the social networking popularity. Through a content analysis of 275 nonprofit organization profiles on Facebook, this study examines how these new social networking sites are being used by the organizations to advance their organization's mission and programs. Solely having a profile will not in itself increase awareness or trigger an influx of participation. Instead careful planning and research will greatly benefit nonprofits as they attempt to develop social networking relationships with their stakeholders.     

Graphical methods for comparing confounding in two or more designs

In many circumstances it is necessary to design an experiment with partial confounding of parameter estimates. In this situation, one would like to have tools to assess and compare candidate designs graphically. In this paper we discuss two graphical representations of design properties, and illustrate their application with two examples.     

Children Selectively Trust Individuals Who Have Imitated Them

We investigated the influence of being imitated on children's subsequent trust. Five‐ to six‐year‐olds interacted with one experimenter who mimicked their choices and another experimenter who made different choices. Children were then presented with two tests. In a preference test, the experimenters offered conflicting preferences for the contents of two opaque boxes, and children were asked to choose a box. In a factual claims test, the experimenters offered conflicting claims about the referent for a novel word, and children were asked to state which object the word referred to. Children were significantly more likely to endorse both the preferences and the factual claims of the experimenter who had mimicked them. These results demonstrate that imitation is a powerful means of social influence in development.     

Review

Representing reality: issues and concepts in documentary by Bill Nichols. Bloomington and Indianapolis: University of Indiana Press, 1991. $39.95 cloth. ISBN: 0–253–34060–8. $17.50 paper. ISBN: 0–253–20681–2.