Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives

To many, development and adoption of professional standards for measurement and evaluation (M&E) is one of the most promising approaches for advancing public relations practice. In recent years, there has been a surge in efforts to develop standards for M&E in different parts of the world. Prominent examples of this include standard terminologies, metrics, principles for best practice in the field, and evaluation frameworks. Regardless of their alleged importance, however, the acceptance and application of such M&E standards in the practice varies significantly. To better understand the process by which standards in this field are developed and adopted, this article draws on recent concepts from organization studies (cf. Slager, Gond, & Moon, 2012) to analyze the trajectories of four seminal standards attempts: The Barcelona Principles and the AMEC Integrated Evaluation Framework on an international level, the DPRG/ICV Framework used in German-speaking countries, and the GCS Framework in the United Kingdom. The article reveals, by way of an interpretive qualitative approach, the various strategies undertaken to a) develop common sets of terms and rules, b) engage relevant actors in the design, promotion, and implementation of proposed standards, and c) to reinforcing standards symbolically.     

A Simple Simulational Algorithm for Generating Progressive Type-II Censored Samples

We establish an independence result concerning a progressive Type-II censored sample from the uniform distribution. This result is used to present a simple and efficient simulational algorithm for generating a progressive Type-II censored sample from any continuous distribution.     

Learning Style Characteristics of Adult Dependent Decision Makers: Counseling and Instructional Implications

Dependent decision makers form a significant population of students and adults who seek help from career counselors. This study investigated the learning style characteristics of dependent decision makers in an urban community college setting. The results suggest that the dependent decision makers as a group may have reduced motivation for learning, show limited persistence, and take less responsibility for their learning. Because of these learning style characteristics, we recommend that these characteristics be considered when making counseling interventions and instructional modifications when working with dependent decision makers.     

THE NEIGHBORING FIELD OF BRIEF INDIVIDUAL PSYCHOTHERAPY*

The author presents the field of brief individual psychotherapy as a coherent set of conventions, despite its diverse origins in the schools or traditions of dynamic, behavioral, interpersonal or cognitive, and strategic psychotherapy. He proposes the advantages of these shared conventions, but also their drawbacks. He proposes how this neighboring field could help the field of family therapy reduce its errors.     

Key considerations for logic model development in research partnerships: a Canadian case study

Community-academic partnership research is a fairly new genre of community-based participatory research. It has arisen in part, from recognition of the potential role of alliances in the development and translation of applied knowledge and the elimination of health disparities. This paper reports on the learning process of academic and community members who worked together in developing a logic model for a research program focusing on partnerships with vulnerable populations. The Partners in Community Health Research is a 6-year training program that seeks to combine research, training, and practice through the work of its "learning clusters". As these types of partnerships proliferate, the articulation and exploration of clear models will assist in their implementation. The authors, coming from both academia and community agencies, present a logic model meant to facilitate program management. Key considerations in the model's development are discussed in the context of an ongoing research partnership; namely, the complexity of the research partnership, power and accountability, alignment with health promotion policy, and the iterative nature of program design. Recommendations challenge academics, policy-makers, service providers, and community members to reflect on the elements needed to support and manage research partnerships and the tools necessary to ensure continued collaboration.     

理想雇主"长"什么样?

民企、外企、国企?事业单位、国家机关?哪类企业是你最想进入的?你眼中的理想雇主需要具备哪些潜质?在考量哪几个方面后,你才会认为这是一家值得选择的企业呢?为此,前程无忧专程采访了一些学生代表、社会人士和企业方,看看他们心中认同的理想雇主究竟"长"什么样?     

The Effect of Mask Use on the Spread of Influenza During a Pandemic

Face masks have traditionally been used in general infection control, but their efficacy at the population level in preventing transmission of influenza viruses has not been studied in detail. Data from published clinical studies indicate that the infectivity of influenza A virus is probably very high, so that transmission of infection may involve low doses of virus. At low doses, the relation between dose and the probability of infection is approximately linear, so that the reduction in infection risk is proportional to the reduction in exposure due to particle retention of the mask. A population transmission model was set up to explore the impact of population‐wide mask use, allowing estimation of the effects of mask efficacy and coverage (fraction of the population wearing masks) on the basic reproduction number and the infection attack rate. We conclude that population‐wide use of face masks could make an important contribution in delaying an influenza pandemic. Mask use also reduces the reproduction number, possibly even to levels sufficient for containing an influenza outbreak.     

An evaluation u-turn: From narrow organisational objectives to broad accountability

The development of evaluation scholarship progresses, but the slow and incremental steps taken are largely refinements on a direction of thinking that has become established and virtually taken for granted. Most frameworks and models which have gained recognition in the academy and practice follow programme logic methodology. They also point to the achievement of organisational objectives as being the principal, but not always sole, purpose of public relations programmes. The achievement of organisational objectives has therefore been the focus of evaluation.Parallel, to this, a second strand of thinking in the scholarship and practice has questioned the assumption that the meeting of organisational objectives is paramount and whether organisations alone should determine the measures of success. Other perspectives such as stakeholder judgements of success and the obligation of organisations to meet societal expectations have been discussed as legitimate ways in which to evaluate programmes and activities.This paper takes forward this second strand by proposing that the evaluation debate should be ‘flipped’. Instead of organisational objectives being a primary denominator for evaluation, the paper proposes that whether organisations discharge their accountabilities to stakeholders and society is of equal, if not more weight. An organisation will succeed only if it sustains its licence to operate. To achieve that it has to meet the reasonable expectations that licence-givers have and to obtain their active consent to support its actions. The key questions for public relations are therefore: who/what holds us to account? What are their expectations? How are their expectations fulfilled? Drawing on the management and public relations literature to answer these questions, the paper calls for a radical ‘turn’ from the prevailing thinking, which the authors suggest is more about public relations explaining and justifying itself, towards a model that aligns with contemporary management thinking and practice.The paper proposes a model and process that provides a way forwards based not only on organisational aspirations, but on a hierarchy of obligations: to society, stakeholders, the organisation, and to the professional function which runs campaigns. It offers a principles based evaluation approach. In doing so, it takes the evaluation debate in a new direction and thereby adds to theory-building. It also offers a new way forwards for the practice which has become increasingly mired in developing more comprehensive lists of indicators and metrics and expanding taxonomies of evaluation terms.