An evaluation u-turn: From narrow organisational objectives to broad accountability

The development of evaluation scholarship progresses, but the slow and incremental steps taken are largely refinements on a direction of thinking that has become established and virtually taken for granted. Most frameworks and models which have gained recognition in the academy and practice follow programme logic methodology. They also point to the achievement of organisational objectives as being the principal, but not always sole, purpose of public relations programmes. The achievement of organisational objectives has therefore been the focus of evaluation.Parallel, to this, a second strand of thinking in the scholarship and practice has questioned the assumption that the meeting of organisational objectives is paramount and whether organisations alone should determine the measures of success. Other perspectives such as stakeholder judgements of success and the obligation of organisations to meet societal expectations have been discussed as legitimate ways in which to evaluate programmes and activities.This paper takes forward this second strand by proposing that the evaluation debate should be ‘flipped’. Instead of organisational objectives being a primary denominator for evaluation, the paper proposes that whether organisations discharge their accountabilities to stakeholders and society is of equal, if not more weight. An organisation will succeed only if it sustains its licence to operate. To achieve that it has to meet the reasonable expectations that licence-givers have and to obtain their active consent to support its actions. The key questions for public relations are therefore: who/what holds us to account? What are their expectations? How are their expectations fulfilled? Drawing on the management and public relations literature to answer these questions, the paper calls for a radical ‘turn’ from the prevailing thinking, which the authors suggest is more about public relations explaining and justifying itself, towards a model that aligns with contemporary management thinking and practice.The paper proposes a model and process that provides a way forwards based not only on organisational aspirations, but on a hierarchy of obligations: to society, stakeholders, the organisation, and to the professional function which runs campaigns. It offers a principles based evaluation approach. In doing so, it takes the evaluation debate in a new direction and thereby adds to theory-building. It also offers a new way forwards for the practice which has become increasingly mired in developing more comprehensive lists of indicators and metrics and expanding taxonomies of evaluation terms.     

Spontaneous plant colonization and bird visits of tropical extensive green roof

Green roofs can contribute to enrichment and conservation of urban ecology. An experimental green roof was established in humid-tropical Hong Kong to monitor over two years its spontaneous colonization by plants and bird visits. Some 94 voluntary vascular plant species from 26 families and 76 genera were established, with propagules brought mainly by birds and wind and secondarily inherited from soil seed bank. Plant species composition changed dynamically during the study period. They fall into three groups, namely dominant ruderal (herbaceous and sub-shrub) as surrogate of early-stage local grassland ecosystem succession, arboreal (trees and shrubs), and hygrophilous herb. Progressive increase in vegetation cover was accompanied by changes in species diversity and evenness. In addition, 16 bird species from 8 families and 14 genera were recorded. Ten species were residents and the six migrant species were winter visitors. Their food preference was mainly omnivore and insectivore. Winter and the second year encountered higher species richness, diversity, and evenness. Most vegetation parameters correlated positively with avian community indexes, signifying provision of sustenance by green-roof ecosystem to birds. Vegetation coverage correlated negatively with avian abundance, due to shunning by the abundant ground-foraging Tree Sparrow. Both local common ruderal plant species and common urban bird species can successfully establish and reproduce on the extensive green roof, confirming potentials for urban ecology and biodiversity enhancement and conservation even in densely-developed urban areas. The successful nurturing of naturalistic green roof offers new opportunities for green roof design that deviates from the predominant cultivated-horticultural approach.     

Empirical characteristic function tests for GARCH innovation distribution using multipliers

Goodness-of-fit tests for the innovation distribution in GARCH models based on measuring deviations between the empirical characteristic function of the residuals and the characteristic function under the null hypothesis have been proposed in the literature. The asymptotic distributions of these test statistics depend on unknown quantities, so their null distributions are usually estimated through parametric bootstrap (PB). Although easy to implement, the PB can become very computationally expensive for large sample sizes, which is typically the case in applications of these models. This work proposes to approximate the null distribution through a weighted bootstrap. The procedure is studied both theoretically and numerically. Its asymptotic properties are similar to those of the PB, but, from a computational point of view, it is more efficient.     

Cost performance of public infrastructure projects: the nemesis and nirvana of change-orders

The cost performance of a wide range of public sector infrastructure projects completed by a contractor are analysed and discussed. Change-orders after a contract to construct an asset was signed were, on average, found to contribute to a 23.75% increase in project costs. A positive association between an increase in change orders and the contractor’s margin were identified. Taxpayers pay for this additional cost, while those charged with constructing assets are rewarded with an increase in their margins. As the public sector embraces an era of digitisation, there is a need to improve the integration of design and construction activities and engender collaboration to ensure assets can be delivered cost effectively and future-proofed. The research paper provides empirical evidence for the public sector to re-consider the processes that are used to deliver their infrastructure assets so as to reduce the propensity for cost overruns and enable future-proofing to occur.     

How Can You Tell when a Goldfish Cries? Finding the Words in Therapeutic Stories with Children

Stories provide one way to say the unspeakable. Drawing on systemic, constructionist and narrative ideas, this paper offers a commentary upon the development of a therapeutic story for a seven year old child and her mother.     

Intergenerational Mobility of the Mexican‐Origin Population in California and Texas Relative to a Changing Regional Mainstream

We combine two approaches to gauge the achievements of the Mexican‐origin second generation: one the intergenerational progress between immigrant parents and children, the other the gap between the second generation and non‐Latino whites. We measure advancement of the Mexican‐origin second generation using a suite of census‐derived outcomes applied to immigrant parents in 1980 and grown children in 2005, as observed in California and Texas. Patterns of second‐generation upward mobility are similar in the two states, with important differences across outcome indicators. Assessments are less favorable for men than women, especially in Texas. We compare Mexican‐Americans to a non‐Latino white reference group, as do most assimilation studies. However, we separate the reference group into those born in the same state as the second generation and those who have migrated in. We find that selective in‐migration of more highly‐educated whites has raised the bar on some, not all, measures of attainment. This poses a challenge to studies of assimilation that do not compare grown‐children to their fellow natives of a state. Our model of greater temporal and regional specificity has broad applicability to studies guided by all theories of immigrant assimilation, integration and advancement.     

Inter‐organizational Cooperation and Environmental Change: Moderating Effects between Flexibility and Innovation Performance

The paper investigates the moderator effect of inter‐organizational cooperation in the relationship between workplace flexibility and innovation performance. This research question is important because innovation is dependent on the strategic integration of technological knowledge, requiring organizations to acquire new capabilities rapidly or to ensure the presence of knowledge that may be beyond existing internal capabilities. Inter‐organizational cooperation constitutes a relevant mechanism for a firm to increase its knowledge base concerning new products and processes. High‐cooperation firms may have more opportunities to take advantage of flexibility for innovation performance because it facilitates the access and dispersion of knowledge within the firm. We test the research hypotheses in a sample of manufacturing and service firms. The results contribute to the literature on flexibility and innovation because they demonstrate that inter‐organizational cooperation moderates the relationship between flexibility and innovation performance. We discuss the implications of these results for future research and managerial practice.     

Risk,Recovery and Capacity: Competing or Complementary Approaches to Mental Health Social Work

Mental health social workers have a central role in providing support to people with mental health problems and in the use of coercion aimed at dealing with risk. Mental health services have traditionally focused on monitoring symptoms and ascertaining the risks people may present to themselves or others. This well-intentioned but negative focus on deficits has contributed to stigma, discrimination, and exclusion experienced by service users. Emerging understandings of risk also suggest that our inability to accurately predict the future makes risk a problematic foundation for compulsory intervention. Therefore it is argued that alternative approaches are needed to make issues of power and inequality transparent. This article focuses on two areas of practice: the use of recovery-based approaches, which promote supported decision-making and inclusion; and the assessment of a person's ability to make decisions, their mental capacity, as a less discriminatory gateway criterion than risk for compulsory intervention.