Effects of Category Order on Answers in Mail and Telephone Surveys1

Abstract Past research suggests that mail surveys encourage a primacy effect, which is a tendency to choose the first answers from a list, whereas telephone surveys encourage a recency effect, a tendency to choose the last answers from a list. This paper summarizes results from 82 new experiments conducted in 12 separate surveys in seven states. Only four of 33 mail survey comparisons exhibited significant primacy effects, while five of 26 experiments in telephone surveys exhibited recency effects. In addition, only three of 23 cross-method comparisons produced a significant primacy/recency effect in the expected manner. The conclusion is that the prevalence of primacy and recency effects has been over-estimated by past research and a new theoretical approach that takes into account multiple causation is needed for examining these effects.     

Accuracy of the College Majors Finder for Three Majors

The Self-Directed Search was administered to 68 university seniors who were majoring in Chemistry/Chemical Engineering, Elementary Education, and Office Administration. Their resulting three-letter summary codes were compared with three-letter college major codes obtained from the College Majors Finder. A high degree of agreement between the two sets of codes was found for each of the three majors. Effective methods for matching people to jobs have held the interest and occupied much time for career counselors and vocational theorists since the inception of the trait-factor approach to career counseling. More recently, Holland (1985a) broadened and clarified matching procedures through the development of his typological theory of vocational choice. Just as personality types and occupational environments have been organized using Holland's framework to foster an understanding of occupational choice, Holland's theory can also be used to explain other types of choices, such as choice of a college major.     

log-logistic survival estimation based on failure-censored data

Approximations of the Bayesian estimators of the survival function based on the censored data of the log-logistic distribution are obtained under squared-error and log-odds squared-error loss functions. A numerical example is presented. Through a Monte Carlo simulation study, the behavior of the approximations found by Tierney & Kadane and Lindley are compared with a method suggested by Weiss & Howlader.     

Question Order Effects on Subjective Measures of Quality of Life1

The effects of question order on respondents' ratings of general and specific aspects of community life were assessed using data from separate mail surveys in Montana and Pennsylvania, The samples differed in locale, composition, and size and the relevant questions varied in number, format, and specific focus. Nevertheless, for both data sets the general question was more likely to be answered and more likely to receive positive responses when it was asked after—rather than before—the specific questions. There was some indication that carryover from the specific items to the general question responses were somewhat greater for those questions asked most recently and less for those asked earlier. Implications of these findings are discussed.     

Socialization of emotion: Pathway to preschoolers' emotional and social competence

Aspects of 47 preschoolers'emotional competence—their patterns of emotional expressiveness and reactions to others' emotion displays—were observed in two settings, with mother and with peers, and their general social competence was rated by their preschool teachers. Intrapersonal and interpersonal (i.e., socialization correlates of children's emotional competence were identified, and a causal model incorporating direct and indirect influences on social competence was evaluated. Maternal patterns of expressiveness, reactions to children's emotion displays, and self-reported affective environment were associated with children's emotional competence in the preschool. Children's emotional competence with mother predicted their emotional competence in the preschool somewhat less strongly, suggesting that emotional competence may differ according to the interpersonal relationship studied. Taken as a whole, findings reassert the importance of the domain of emotional expression to the development of social competence.Reprint requests can be sent to the author, Department of Psychology, George Mason University, 4400 University Drive, Fairfax, VA 22030. Grateful acknowledgment goes to the mothers and children who so clearly expressed and reacted to emotions; thanks also are due to Christine Alban, Joanne Ayyash, Michael Casey, Elizabeth Couchoud, Huynh Dung, Merlina Hemingway, Soueang Lay, Vanna Nguyen, Emilianne Slayden and Kimberly Sproul, as well as the director and teachers of the Project for the Study of Young Children. An earlier version of this material was presented at the 1991 Biennial Meetings of the Society for Research in Child Development, Seattle, WA. University support from Grants #2-10150, 2-10176 and 2-10073 also made the research possible.     

Values and Vegetarianism: An Exploratory Analysis1

The American diet has changed substantially over the last few decades. These changes provide a test for social theory and have substantial effects on the demand for various food products, thus impacting U.S. agriculture. In this paper a rapidly growing dietary choice—vegetarianism—is explored. Prevalence of various forms of vegetarianism is estimated in a representative sample of a suburban population and factors that influence choice of a vegetarian diet are examined. About 7 percent of the sample report they are vegetarians. The prevalence of vegetarianism is not influenced by age, gender, or education, but individuals holding traditional values are less likely to be vegetarian than others. There also is some evidence mat individuals holding altruistic values are more likely than others to be vegetarians.