Branding consultants as cultural intermediaries

Advertising agencies are frequently the focus of sociological studies investigating the ways in which commodities are imbued with meanings, and the impacts of these efforts on consumer activity. However, advertising agencies face increasing competition from other symbolic intermediaries, of which branding consultancies are some of the most successful. This paper explores the nature and significance of branding by focusing upon three key themes: first, its history and relationship to the design industry; secondly, its everyday practice and efforts to translate brand values into material, as well as visual, form; and thirdly, the forms of knowledge drawn upon in its decision-making processes, and their relationship to its broader power and influence. These themes are addressed through a combination of historical analysis and empirical material drawn from interviews with branding professionals, and are framed with reference to the literature on cultural intermediaries     

Locating Gender in Environmental Sociology

Environmental sociology is premised on the inseparability of humans and nature and involves an analytical focus on the place of power and social inequality in shaping human/nonhuman interactions. Our purpose here is to conduct a broad overview of the place of gender in environmental sociology. We review gender‐relevant scholarship within environmental sociology and argue that to date, critical gender theorizing in the sub‐discipline is relatively undeveloped, as evidenced by theory that examines gender without considering power relations. We argue that this represents a shortcoming that should be addressed by future scholarship. In order to inform future critical gender–environment theorizing, we provide a brief review of ecofeminism and note promising examples of scholarship that takes power and inequality seriously when accounting for phenomena of relevance to women and the environment. It is likely that theorizing at the intersection of gender and the environment will become more prevalent given a growing consensus that social justice and equity are precursors to ecological sustainability; environmental sociologists could be the vanguard of critical gender–environment theory.     

Views,events, and debates

Welcome to Gender & Development's Views, events, and debates section. We’d like to invite readers to respond to any of the views expressed in this section, to contact us with reports of events, and to suggest debates on issues relevant to the journal's concern: to inspire and strengthen development initiatives which support the goals of gender equality and women's empowerment.

We’d also like to invite you to send us your feedback on Gender & Development, and suggestions for future issues, to: gadeditor@oxfam.org.uk     

Xena and the Warrior Poets: Audre Lorde,Monique Wittig,and the myths of lesbian origins

This paper explores the connections between the television show Xena: Warrior Princess, and the myths of lesbian origins which were created by a loose collection of writers known as warrior poets. It argues that the show contains significant components of those myths as imagined by Audre Lorde and Monique Wittig. In particular, both show and myths share the presence of irresponsible gods; ideas of destiny; and women-centredness, which includes parthenogenesis, love, desire, and rivalry between women. The paper suggests that the transformative power of the show comes largely from the erotic connection between women that is at the core of these lesbian origin myths.     

‘The cloak of competence’: Assessment dilemmas in social work education

In the face of administrative and pedagogic changes in professional social work training, educators and trainers face considerable uncertainty. Key dilemmas concern what is meant by competence, and how far it is possible to identify and reconcile technical and ideological competencies. This paper uses empirical material from a semi-participant study to explore the relevance of the concept ‘cloak of competence’, with reference to the behaviour of tutors and practice teachers. It suggests that excessive or continuous uncertainty generates avoidance or coping strategies, which lead to a resolution by the achievement of an appearance of competence. The consequences of these processes for staff development are then briefly considered.