WHAT DOES REPUTATION REALLY ASSURE? THE RELATIONSHIP OF TRADEMARKS TO EXPECTATIONS AND LEGAL REMEDIES

Theoretical and empirical considerations suggest that trademarks guarantee more than just quality: they assure specific performance, that is, fulfillment of the specific terms of the contract. The specific performance hypothesis implies that a firm's investment in trademark capital varies directly with the damages that its customers expect to bear from a breach and the legal difficulties of obtaining compensation. The hypothesis also helps to explain why competitors of firms whose products are recalled lose wealth, why some damages allowed by law intentionally provide less than full compensation, and why firms who sell only to other firms also invest in trademarks.     

The Revised Mosher Sex-Guilt Scale: Its Psychometric Properties and a Proposed Ten-Item Version

Mosher introduced his Forced-Choice Guilt Inventory some 40 years ago and, over the following decades, his subscale measuring sex guilt has been the most widely used measure of this construct. Mosher revised his instrument in 1998 Mosher , D. L. ( 1998 ). Revised Mosher Guilt Inventory . In C. M. Davis , W. L. Yarber , R. Bauserman , G. Schreer , &; S. L. Davis (Eds.), Handbook of sexuality-related measures (pp. 290 – 293 ). Thousand Oaks , CA : Sage . [Google Scholar], but he did not provide data regarding the reliability of the scale, its construct validity, or its overlap with the original scale. In this study, a sample of 272 undergraduate college students (95 men and 177 women) were administered both the original Mosher Forced-Choice Guilt Inventory and the Revised Mosher Sex-Guilt Scale, a Non-Acceptance of Sexuality Scale, and several items regarding their sexual experiences. Results of this study provide support for the psychometric soundness of the 50-item Revised Mosher Sex-Guilt Scale. Results also revealed that the 50-item scale had a high degree of overlap with the original forced-choice version, and that it had statistically significant correlations in the predicted directions with the sexual experiences items. This study also proposes a brief 10-item version of Mosher's 50-item scale, which has similar psychometric characteristics and could serve as an efficient substitute for the longer scale.     

Purpose,Mood, and Pleasure in Predicting Satisfaction Judgments

We examined the extent to which satisfaction with life, with one’s self, and with one’s day are predicted by pleasure, purpose in life, interest, and mood. In a sample of 222 college students we found that both satisfaction with life and self-esteem were best predicted by positive feelings and an absence of negative feelings, as well as purpose in life. By contrast, satisfaction with individual days was predicted by negative feelings, and very strongly predicted by positive feelings, but not by purpose in life. In predicting life satisfaction purpose in life provided a buffering effect for lower levels of mood. People high in purpose in life reported high levels of life satisfaction even with moderate levels of mood. Thus, what makes a satisfying day is different from what makes a satisfying life or self. Life and self satisfaction were predicted significantly by purpose in life even after controlling for physical pleasure and affect balance, suggesting that they are more than just hedonic variables.     

A Multivariate Methodology for Simultaneously Capturing and Clustering Judgment Policies

This paper presents a new linear model methodology for clustering judges with homogeneous decision policies and differentiating dimensions which distinguish judgment policies. This linear policy capturing model based on canonical correlation analysis is compared to the standard model based on regression analysis and hierarchical agglomerative clustering. Potential advantages of the new methodology include simultaneous instead of sequential consideration of information in the dependent and independent variable sets, decreased interpretational difficulty in the presence of multicollinearity and/or suppressor/moderator variables, and a more clearly defined solution structure allowing assessment of a judge's relationship to all of the derived, ideal policy types. An application to capturing policies of information systems recruiters responsible for hiring entry-level personnel is used to compare and contrast the two techniques.     

Relationship between a three-month physical conditioning “posture-balance-motricity and health education” (PBM-HE) program on postural and balance capacities of sedentary older adults: influence of initial motor profile

Background

The aims of this study were (i) to define the relationship between a physical reconditioning cycle using balance exercises and muscular-articular stress and the balance capabilities of sedentary older adults and (ii) to assess whether older adults with weaker equilibrium abilities have a significantly limited progression. Our sample consisted of 338 people (263 women, 75 men) with an age, weight and height of 74.4 years (+/??8.6), 67 kg (+/??13.6) and 161.4 cm (+/??8) and with a body mass index of 25.6 (+/??4.3). The functional evaluations consisted of individual motor profile tests, monopodal eyes open and eyes closed for 30 s, a Timed Up and Go test (TUG) and stabilometric measurements on hard ground with eyes open for a duration of 25.6 s. The physical repackaging protocol was based on the 12-week Posture-Balance-Motricity and Health Education (PBM-ES) method with two 90-min weekly group sessions.

Results

The evolution of the “posture” and “balance” variables was significantly associated with the equilibration capacities (p?<?0.001). For unipedal stance with open eyes on the dominant and non-dominant sides, respectively, the progressions were significant for the profiles of middle (OR: 4.78 and 2.42) and low levels (OR: 4.34 and 1.66). Eyes-closed progressions were non-significant for the low-level balance profiles. For the COP Surface and Length variables, compared to those with high levels of balance, respectively, the progressions were significant for the middle- (OR: 1.41 and 2.98) and low-level (OR: 2.91 and 3.28) profiles.

Conclusions

After a 3-month bi-weekly PBM-HE program, we observed that sedentary older adults with the lowest initial level of balance progressed significantly more than high-level individuals, but only for basic motor abilities. It turns out that even among the most deconditioned people and older adults, very significant progress can be made. This increase requires an individualized training content focused on initial mobilizable capacities.

     

别让员工丧失动力

企业要做的不是激励员工,而是别让员工丧失动力绝大多数员工在开始新工作时都充满热情。但研究发现,在大约85%的企业中,员工开始新工作半年后士气都会急剧下降,而且在随后几年继续恶化。这是西罗塔调查情报公司(Sirota Survey Intelligence)从2001年到2004年对主要来自《财