RESPONSE RATES AND RESPONSE CONTENT IN MAIL VERSUS FACE-TO-FACE SURVEYS

Two surveys were administered based on the same area probabilitysampling frame and with some of the same questions: one samplewas used for hour-long face-to-face interviewing in the 1992Detroit Area Study; the other sample received a much shorterquestionnaire in the mail for sell-administration. The samplesegments had previously been stratified in terms of the percentagethat was black. For the predominantly white stratum, there wasonly a small difference in response rates due to mode of administration.For the predominantly black stratum, the mail survey obtaineda considerably lower response rate then the face-to-face survey.Within the predominantly white stratum, there were no cleardifferences between results for the two modes of administrationin demographic variables or in gross housing characteristics.However, the mail survey respondents expressed more negativeattitudes toward racial integration and affirmative action thandid the face-to-face respondents. Because the mail sample ofthe predominantly black stratum was small, it was not possibleto carry out similar analyses of demographic or attitudinaldifferences, or to determine whether its lower response ratewas due mainly to race, to correlates of race such as incomeor education, or even to problems with mail delivery in centralcities.