CUSTOMER RACIAL DISCRIMINATION IN MAJOR LEAGUE BASEBALL

Most studies of racial discrimination concentrate on identifying the existence rather than the source of discrimination. In contrast, this paper tests directly for racial discrimination by major league baseball customers by examining the market for baseball cards. In Tobit regressions, the market prices of cards consistently reflect player performance records and other demand variables. When interactive race-productivity variables are included in the models, a significant and complex pattern of fan discrimination against black pitchers and black hitters is found. Discrimination against latin players is not found.