The next decade in evaluation research

The field of evaluation research has developed rapidly in the past few years. Its growth is marked by:(1) establishment of an'entrepreneurial industry of considerable proportions; (2) emergence of a new profession as evidenced by the founding of professional associations, publication of books and journals, and the development of specialized training programs; (3) recognition of the importance of evaluation in the federal bureaucracy by the establishment of key executive positions in the various offices of the Secretaries; (4) quality control efforts by a variety of stakeholders and watchdog groups; and (5) efforts to address methodological problems and to maximize the dissemination and utilization of studies. In the future, continued federal funding in health, education, and welfare will be dependent on demonstrated program impact, and “sunset legislation.” Moreover, there will be fewer important “policy” evaluations and more administrative and managerial efforts. Evaluation questions, increasingly, will be specified either by Congress or the administering agency, including the setting of design and methodological requirements for studies. Opportunities for investigator-inspired studies and basic methodological development will decrease.     

A goad for everyone else

The article tries to depict central strands of a Media Cultural Studies that combines various contemporary approaches to the study of the media. Different from previous, mostly disciplinary projects, it calls for an approach that is rooted in social theory, covers a wide range of conjunctures between culturalist and critical viewpoints and aims for a better understanding of the social power of the media. A retrospective look at the pioneering works of the British Cultural Studies tradition helps to delineate such a holistic, theoretical, methodological, and epistemological endeavour and finds the writings of — in this case — Williams and Hall as particularly helpful in formulating topical questions for today’s media theory.     

Removing Macho Management: Lessons from the Field of Education

This article examines discourses of management and leadership in the light of gender inequalities in social relations and in educational administration in particular. It is argued that women's viewpoints and critiques of masculinist managerial perspectives are important in debates about alternative models of leadership. Interview data from a recent study of a group of six women working in teaching/managing positions in some primary and secondary schools in New Zealand is used to analyse a leadership style and philosophy which cuts across traditional gendered splits between private and public spheres, emotionality and rationality, teaching and administration. In this holistic approach, emphasis is placed on integrating such dichotomies through affiliation with others and power sharing. The paper concludes that such a management style must be supported and valued for the contribution it can make to improving organizational cultures and enhancing school learning and teaching environments. An original version of this paper was presented at the NZARE 13th National Conference at Knox College, Dunedin, New Zealand on 30 November 1991.     

Assessing the lead market potential of countries for innovation projects

This paper presents an approach to assessing the potential of countries to lead the global adoption of an innovation and to set a global product or process standard. It can be observed that the specific design of an innovation diffuses worldwide after it has been adopted in a single country. We suggest that there are nation-specific characteristics that increase the likelihood that a locally preferred innovation design will become successful in other countries, too. Once users in a market that has lead market characteristics have adopted a specific innovation design, the possibility increases that users in other countries subsequently adopt it as well. We present a lead market concept for the development of global innovation designs. By focusing on the design of the innovation that responds to the preferences within the lead market, a company can leverage the success experienced in the lead market for a global market launch. In order to follow a lead market strategy of new product development, it is necessary to assess the lead market potential of countries before an innovation is developed and tested in the market. We use an indicator-based methodology that approximates the lead market attributes of countries. The assessment methodology is applied to two innovation projects at the truck division of DaimlerChrysler.     

The One-Box Challenge: Providing a Federated Search That Benefits the Research Process

The one-box federated search of databases brings as many challenges as promises to database searching, especially in terms of adapting these systems to user needs and the effects this new mode of searching will have on users' research behaviors. This issue of “The Balance Point” presents several librarians with strong interests in reference and instruction, who tell the story of adapting a federated search system for their libraries and reflect upon how federated searching can change the way students do research and on the implications federated searching has on information literacy skills and the quality of results found.     

Attachment Representations and Discipline in Mothers of Young School Children: An Observation Study

Previous research was extended by connecting maternal attachment representations not only to maternal emotional support and task structuring, but also to maternal discipline. A total number of 62 mothers of preschoolers (M_age = 54 months) completed the adult attachment interview and a self‐report measure of dysfunctional discipline. Two years later, a subsample of 38 mother–child dyads was observed during two laboratory interaction tasks in which the mother and child were induced to have divergent goals. In general, the hypothesized connections between maternal attachment representations and discipline were found, at least when discipline was independently observed. Specifically, as compared to autonomous mothers, non‐autonomous mothers showed more overreactivity, more psychological control and less flexibility in their discipline attempts. Also, their children were less compliant. These differences were more pronounced during a story‐eliciting task than during a block task. These findings suggest that parental behaviors in the discipline domain contribute to the explanation of the intergenerational transmission of attachment patterns.     

THE INVISIBLE MIRROR: IN-HOME FAMILY THERAPY AND SUPERVISION

Home-based family therapy intervention programs, designed as a preventive strategy for multi-problem, at-risk families, are a rapidly growing phenomenon in mental health agencies. However, a review of the literature reveals little information on clinical supervision, which is a major component of home-based family intervention. The purpose of this article is to provide an alternative supervisory approach, in-home supervision, for training therapists who do home-based intervention.     

Results of an Alcohol Prevention Program with Urban American Indian Youth

In comparing alcohol use among American Indian and non-Indian youth, the age at first involvement with alcohol is younger for Indians, the frequency and amount of drinking are greater, and the negative consequences are more common. This article presents the results of an innovative alcohol prevention program for urban Indian youth, blending mainstream prevention approaches with culturally appropriate intervention. A quasi-experimental treatment/non-equivalent control group research design was used to evaluate the Seventh Generation Program, comparing scores over time on measures assessing alcohol beliefs as well as decision-making, social support, locus of control, self-concept, depression, and ethnic identity. Results of repeated measures analysis revealed significant effects for treatment in the areas of alcohol beliefs, social support, locus of control and depression. James R. Moran is Vice Provost for Graduate Studies and Research at the University of Denver, Denver, Colorado, USA. Marian Bussey is an Assistant Professor in the Graduate School of Social Work at the University of Denver, Denver, Colorado, USA.

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