How Inventory Cost Influences Introduction Timing of Product Line Extensions

In the industry with radical technology push or rapidly changing customer preference, it is firms' common wisdom to introduce high‐end product first, and follow by low‐end product‐line extensions. A key decision in this “down‐market stretch” strategy is the introduction time. High inventory cost is pervasive in such industries, but its impact has long been ignored during the presale planning stage. This study takes a first step toward filling this gap. We propose an integrated inventory (supply) and diffusion (demand) framework and analyze how inventory cost influences the introduction timing of product‐line extensions, considering substitution effect among successive generations. We show that under low inventory cost or frequent replenishment ordering policy, the optimal introduction time indeed follows the well‐known “now or never” rule. However, sequential introduction becomes optimal as the inventory holding gets more substantial or the product life cycle gets shorter. The optimal introduction timing can increase or decrease with the inventory cost depending on the marketplace setting, requiring a careful analysis.     

From the Editor

Sociological Forum -     

From the Editor

Sociological Forum -     

USING THE TELEPHONE IN FAMILY THERAPY

This article explores use of the telephone as a communication medium for engaging families in the therapy process. A review of related literature is followed by an exploration of some of the challenges involves. The author offers suggestions for conducting phone sessions, provides a case example, examines some of the ethical issues involves, and ponders the possible future impact of advanced telephone-related communication technology on family therapy.     

CONSTRUCTING MORE POWERFUL EXACT TESTS OF EQUIVALENCE FROM BINARY MATCHED PAIRS

In randomized clinical trials, it is often necessary to demonstrate that a new medical treatment does not substantially differ from a standard reference treatment. Formal testing of such ‘equivalence hypotheses’ is typically done by combining two one‐sided tests (TOST). A quite different strand of research has demonstrated that replacing nuisance parameters with a null estimate produces P‐values that are close to exact ( Lloyd 2008a ) and that maximizing over the residual dependence on the nuisance parameter produces P‐values that are exact and optimal within a class ( Röhmel & Mansmann 1999 ; Lloyd 2008a ). The three procedures – TOST, estimation and maximization of a nuisance parameter – can each be expressed as a transformation of an approximate P‐value. In this paper, we point out that TOST‐based P‐values will generally be conservative, even if based on exact and optimal one‐sided tests. This conservatism is avoided by applying the three transforms in a certain order – estimation followed by TOST followed by maximization. We compare this procedure with existing alternatives through a numerical study of binary matched pairs where the two treatments are compared by the difference of response rates. The resulting tests are uniformly more powerful than the considered competitors, although the difference in power can range from very small to moderate.