Economic perspectives on public relations

This paper explores the relationship between economic theory and public relations, in order to explain how public relations management contributes to companies’ overall economic gains. It uses a “blend” of economic theories to explain the role and contribution of public relations from the economic point of view. The paper sees a link between the strategic management of public relations as a function, and portions of neoclassical theory, as well as to alternative economic approaches relating to investments and transaction costs.     

The Effectiveness of an Attachment-focused Treatment Model in a Therapeutic Preschool for Abused Children

Child maltreatment is associated with detrimental developmental effects. In view of the fact that child maltreatment typically occurs within the context of a caretaking relationship, attachment theory can give us insight into the nature of difficulties experienced by survivors. Therapeutic preschool has been found effective in addressing developmental problems in abused children. This study examines the effectiveness of an attachment-based therapeutic preschool for maltreated children. Means tests indicate that, at the time of discharge, the children being served had made significant overall developmental gains as well as significant gains in the personal–social and adaptive domains of development.     

Editorial statement: Stress and work compensation

Shift work has been reported to predict health problems, and a possible explanation is that shift work may lead to poorer health habits, thereby increasing a person's vulnerability to illness. This study examined the association between shift work and health habits, as indicated by smoking, alcohol intake, physical activity and by being overweight. A questionnaire was sent to all 2795 female nurses working in the 10 hospitals of two Finnish health care districts. From the 2299 respondents, we selected those 506 shift workers who reported having always done shift work and those 183 day workers who had never done shift work. Shift workers were found to smoke more and to be overweight more often than day workers. These differences gradually increased in each successive age group, being 1.94 pack-years in smoking and 0.9 kg m^-2 in body mass index among nurses over 45 years of age. Shift work was not associated with alcohol intake or sedentary lifestyle. This evidence is compatible with the possibility that shift work in nurses increases smoking and being overweight to a degree that contributes to health problems, including coronary heart disease.     

Selection and implementation of a PPC system

There are many computer-aided production planning and control (PPC) systems available on the market which can provide a solution to the complex task of production planning and control. However, the question remains, how can a company find an optimal system from the vast amount of available systems? This article proposes that a company, having decided to buy one of the available systems, starts a project for selection and implementation of the PPC system.     

Regression Models and Risk Estimation for Mixed Discrete and Continuous Outcomes in Developmental Toxicology

Multivariate dose-response models have recently been proposed for developmental toxicity data to simultaneously model malformation incidence (a binary outcome), and reductions in fetal weight (a continuous outcome). In this and other applications, the binary outcome often represents a dichotomization of another outcome or a composite of outcomes, which facilitates analysis. For example, in Segment II developmental toxicology studies, multiple malformation types (i.e., external, visceral, skeletal) are evaluated on each fetus; malformation status may also be ordinally measured (e.g., normal, signs of variation, full malformation). A model is proposed is for fetal weight and multiple malformation variables measured on an ordinal scale, where the correlations between the outcomes and between the offspring within a litter are taken into account. Fully specifying the joint distribution of outcomes within a litter is avoided by specifying only the distribution of the multivariate outcome for each fetus and using generalized estimating equation methodology to account for correlations due to litter clustering. The correlations between the outcomes are required to characterize joint risk to the fetus, and are therefore a focus of inference. Dose-response models and their application to quantitative risk assessment are illustrated using data from a recent developmental toxicology experiment of ethylene oxide in mice.     

Influentials,novelty, and social contagion : The viral power of average friends,close communities,and old news

What is the effect of (1) popular individuals, and (2) community structures on the retransmission of socially contagious behavior? We examine a community of Twitter users over a five month period, operationalizing social contagion as ‘retweeting’, and social structure as the count of subgraphs (small patterns of ties and nodes) between users in the follower/following network.     

An Overview of Problematic Eating and Food-Related Behavior Among Foster Children: Definitions, Etiology, and Intervention

Although several studies have identified problematic eating and food-related behaviors (e.g., Bulimia Nervosa, hoarding, obesity) as significant concerns among children in foster care, there is little evidence-based guidance on how practitioners may appropriately identify and treat children with these concerns. The current review describes the scope of eating and food-related difficulties among foster children, discusses potential etiological factors associated with these behaviors, reviews prevention and intervention strategies, and highlights implications for future research. All of these topics are aimed toward child welfare workers who are likely to encounter these eating patterns in practice. In addition to addressing problematic behaviors, this review also incorporates strategies for the promotion of healthy nutrition among families in the welfare system.     

Spillover in the Home: The Effects of Family Conflict on Parents' Behavior

Conflict with a spouse or child may generate spillover, defined as short‐term affective changes in parents that affect their behavior with other family members. In a diverse sample of 86 parents, this 56‐day diary study examined daily bidirectional spillover between conflict in the marital or parent–child dyad and parents' irritable, frictional behavior with their child or spouse, respectively. Tests of daily associations between conflict and parent behavior revealed robust spillover effects according to parent as well as spouse and child reports. Parents' daily negative mood and child externalizing behavior contributed to several but not all of these associations. Daily spillover findings were largely unaffected by parents' neuroticism, suggesting that parents' day‐to‐day fluctuations in negative mood, not average levels of negative affectivity, promoted spillover. Significant direct effects of conflict on parent behavior even when controlling for negative mood, however, implicate additional cognitive or social processes as contributors to conflict spillover in families.     

The Impact of Sound in Modern Multiline Video Slot Machine Play

Slot machine wins and losses have distinctive, measurable, physiological effects on players. The contributing factors to these effects remain under-explored. We believe that sound is one of these key contributing factors. Sound plays an important role in reinforcement, and thus on arousal level and stress response of players. It is the use of sound for positive reinforcement in particular that we believe influences the player. In the current study, we investigate the role that sound plays in psychophysical responses to slot machine play. A total of 96 gamblers played a slot machine simulator with and without sound being paired with reinforcement. Skin conductance responses and heart rate, as well as subjective judgments about the gambling experience were examined. The results showed that the sound influenced the arousal of participants both psychophysically and psychologically. The sound also influenced players’ preferences, with the majority of players preferring to play slot machines that were accompanied by winning sounds. The sounds also caused players to significantly overestimate the number of times they won while playing the slot machine.     

Confidence interval estimation for the population coefficient of variation using ranked set sampling: a simulation study

In this paper, an evaluation of the performance of several confidence interval estimators of the population coefficient of variation (τ) using ranked set sampling compared to simple random sampling is performed. Two performance measures are used to assess the confidence intervals for τ, namely: width and coverage probabilities. Simulated data were generated from normal, log-normal, skew normal, Gamma, and Weibull distributions with specified population parameters so that the same values of τ are obtained for each distribution, with sample sizes n=15, 20, 25, 50, 100. A real data example representing birth weight of 189 newborns is used for illustration and performance comparison.