Philanthropic styles

The challenge of resource development, particularly among major donors, has led nonprofits to adopt marketing techniques, including market segmentation. The benefit segmentation approach used in this study of the giving motivations of 218 major donors reveals seven philanthropic styles: (1) Communitarians, (2) the Devout, (3) Investors, (4) Socialites, (5) Repayers, (6) Altruists, and (7) Dynasts. Examples of how knowledge of philanthropic styles can aid in nonprofit resource development are provided.     

eHealth recruitment challenges

Little is known about effective eHealth recruitment methods. This paper presents recruitment challenges associated with enrolling African-American girls aged 8–10 years in an eHealth obesity prevention program, their effect on the recruitment plan, and potential implications for eHealth research.Although the initial recruitment strategy was literature-informed, it failed to enroll the desired number of girls within a reasonable time period. Therefore, the recruitment strategy was reformulated to incorporate principles of social marketing and traditional marketing techniques. The resulting plan included both targeted, highly specific strategies (e.g., selected churches), and more broad-based approaches (e.g., media exposure, mass mailings, radio advertisements).The revised plan enabled recruitment goals to be attained. Media appeared to be particularly effective at reaching the intended audience. Future research should identify the most effective recruitment strategies for reaching potential eHealth audiences.     

The relationship between marriage and family therapists and complementary and alternative medicine approaches: a qualitative study

In this article, we delineate the qualitative phase of a mixed-method research study focused on understanding the relationship between Clinical Members of the American Association for Marriage and Family Therapy (MFT) and complementary alternative medicine (CAM). Based on an analysis of the data derived from telephone interviews with 54 respondents, we describe four themes: definitional issues, depth of awareness of CAM, fit with MFT, and ethical considerations. Our discussion focuses on the findings of this phase, considerations from the quantitative phase, and reflections on the research study as a whole. While acknowledging the limitations of the study, we conclude that the growing awareness of and involvement with CAM approaches and practitioners among MFTs suggest a need for further education for both professionals and clients. We also note the importance of additional research support for the use of CAM practices.     

Influence of gender and experience on college students' stalking schemas

Although stalking has been increasingly recognized as a serious social problem, surprisingly few studies have investigated perceptions of the specific behaviors that comprise stalking. The focus of this article, therefore, was to further delineate college students' stalking schemas and to examine the influence of gender and personal knowledge of stalking on their schemas. Participants judged whether or not a variety of behaviors were examples of stalking. Behaviors were designed to range from mild, somewhat ambiguous, examples of stalking to more severe examples. Results revealed an interaction between gender and experience on ratings of mild stalking behaviors. Men who had personal knowledge of stalking (by having been stalked themselves or knowing someone who had been stalked) were significantly more likely to rate mild stalking behaviors as stalking than men who had no experience. In contrast, experience did not affect women's perceptions of mild stalking, as no differences were found between women as a function of experience. Results are discussed in terms of overall relationship schemas.     

Altruistic and Vicarious Fear of Crime: Fear for Others and Gendered Social Roles

Fear for others as distinct from personal fear is an understudied phenomenon. Relying on qualitative data, this paper explores gender differences in fear for others and identifies differences linked to social roles. For men, a paternal protector role characterized fears expressed mostly for their wives. For women, a maternal caretaker role characterized fears expressed for their children, elderly parents, and siblings. This paper offers a new way to conceptualize fear for others based on making distinctions between the object of fear and active or nonactive responses: kinship-based altruistic fear, kinship-based vicarious fear, general altruistic fear, and general vicarious fear.

Vicarious trauma: an exploratory study of the impact of providing sexual abuse treatment on clinicians' trust and intimacy

This study examined vicarious trauma effects in male and female clinicians who treat sexual abuse survivors (n = 111) and sexual offenders (n = 272). The national survey was conducted using a random sample of clinical members of two professional organizations. Analyses tested the relationships between demographic variables, maltreatment history, client population served, and cognitions about trust of and intimacy with others, using the Trauma Stress Institute Belief Scale (TSIBS-R-L, Pearlman 2003), the Childhood Trauma Questionnaire (CTQ, Bernstein & Fink, 1998), and author-generated questions. Respondents reported high rates of multiple forms of childhood maltreatment; however there was no relationship between history of child sexual abuse and vicarious trauma effects. Scores for self-reported disruption in cognitions about intimacy with others exceeded norms for mental health professionals. Sequential regression analyses were used to examine theoretically-derived variables. Implications for practice and research are detailed.