Rethinking Globalization: Glocalization/Grobalization and Something/Nothing

The concept of "grobalization" is proposed to complement the popular idea of "glocalization." In addition, a sociologically relevant concept of "nothing" is defined and juxtaposed with "something." Two continua are created—grobalization‐glocalization and nothing‐something—and their intersection creates four quadrants: the grobalization of nothing, glocalization of nothing, grobalization of something, and glocalization of something. Of greatest importance are the grobalization of nothing and the glocalization of something, as well as the conflict between them. The grobalization of nothing threatens to overwhelm the latter and everything else. Other issues discussed include the loss of something in a world increasingly dominated by nothing, the disappearance of the local, and the relationship of the triumph of nothing to political economy, especially social class. I conclude that no social class is immune to this process and that the poor and lower classess may be "doomed" to something.     

Identifying gaps and blind spots in competitive intelligence

As a result of the intensification and globalization of competition in most fields, the use of competitive intelligence (Cl) in strategic decisions has grown in potential importance. Yet evidence exists that many companies have serious blind spots concerning their competitors' capabilities, intentions and possible reactions to offensive moves. This article introduces a relatively simple but systematic approach to identifying and studying competitive blind spots and facilitating the effective use of Cl in strategic decisions. Applying this approach retrospectively in two companies, and prospectively in a third, we found that if identified serious gaps in Cl, which, in all cases, may have contributed to results shortfalls.     

The recent history and the emerging reality of American sociological theory: A metatheoretical interpretation

This paper has several objectives. First, it demonstrates the utility of employing an array of metatheoretical tools (paradigm, paradigm bridging, micro-macro, integrated paradigm, theoretical syntheses) to analyze the recent history of mainstream American sociological theory. Second, it shows that we have moved through three rather well-defined epochs in sociological theory over the last three decades and are entering a fourth. Third, it demonstrates that the trend in recent years has been away from theoretical separatism and exclusivity, and toward theoretical synthesis and integration. Finally, and relatedly, the integrated sociological paradigm that I sketched a decade ago, or at least something very much like it, it shown to be now much closer to being a reality, perhaps even a defining reality, in sociological theory.     

Matching Modes of Export Strategy Development to Different Environmental Conditions

Despite its increasing importance on current literature, prior research on export strategy development is limited to the examination of the effectiveness of only two strategy‐making modes (formal planning and the entrepreneurial mode) in a non‐comparative manner. In contrast, this study evaluates and compares the effects of four different strategy‐making approaches on export performance and examines which of the four approaches performs better under different environmental conditions. Specifically, the study examines three characteristics of the environment: dynamism, hostility and diversity. Empirical research on a sample of British exporters confirmed that the choice of the strategy development mode is an important element in the determination of export performance and that environmental conditions moderate this relationship. Of the export strategy‐making modes examined, the entrepreneurial and adaptive modes appear to be the most successful.     

Book Review: Globalization and Democratization—A Combustible Mix? World on Fire: How Exporting Free Market Democracy Breeds Ethnic Hatred and Global Instability. Amy Chua. New York: Doubleday Books, 2002: 256 pp., ISBN 0385503024, $ 26.00 (paperback)

Population and Environment -     

On the nature of isolated and post-isolated dialects: Innovation, variation and differentiation

The investigation of two historically isolated communities in the United States, Smith Island, Maryland, and the Lumbee Native American community in Robeson County, North Carolina, demonstrates that, contrary to assumption, isolated communities may be linguistically innovative and heterogeneous. Explanations are both cognitive and social. Speakers in isolated communities are not subject to the leveling pressure that comes with exposure to heterogeneous usage norms and so are free to retain intra-dialectal variation and carry through internal innovations. In addition, the close-knit networks that characterize isolated communities allow for the transmission of intricate patterns of intra-community variation, while the inward focus of such communities heightens the social semiotic importance of this variation. The present study also shows that as communities emerge from historic isolation, they do not necessarily succumb to leveling pressure. Instead, speakers' desire to retain cultural distinctiveness may enable them to retain and even enhance their linguistic distinctiveness.