INFORMATIONAL INTIMACY AND FUTURISTIC FLU: LOVE AND CONFUSION IN THE MATRIX

Cyberpunk's influence upon our understanding of the information revolution is indicated by the fact that its seminal novel, Neuromancer (Gibson 1984), is accredited with the coining of the now widespread non-fictional concept of cyberspace. Beyond providing this resonant concept, however,some of the genre's more recent work known as biopunk is shown to provide fresh insights into the cultural experience of a society increasingly transformed, not only by the extent of technological change in a new informational age, but also its unprecedented pace. This paper reviews cyberpunk to demonstrate the vivid ways in which it uses its fictional licence to catalogue and articulate imaginatively a profoundly ambivalent aspect of contemporary culture in the age of information. We find ourselves interacting more and more closely and rapidly with information, yet at the same time, we feel increasingly run down by the effort demanded of such close and rapid interaction: hence the title-phrases, informational intimacy and futuristic flu. Numerous examples are provided of cyberpunk'szeitgeist-capturing qualities in the face of a profound and rapid information-induced paradigm shift. A mismatch is shown to exist between the conceptual categories we have at our disposal and the qualitatively new scenarios created by the latest information technologies. This paper argues, however, that assuming one maintains a healthy sense of its various deliberate ironies, cyberpunk's fictional exaggerations are seen as potentially instructive elements for a society striving to avoid a bout of techno-influenza.     

Implicit and Self-Attributed Dependency Needs in Homeless Men and Women

Recent metaanalyses indicate that women consistently obtain higher scores than men do on self-report dependency measures, but not on projective dependency tests (R. F. Bornstein, 1995, 1996). To explore this issue in a heretofore unexamined population, we analyzed archival data from 85 homeless participants (40 women and 45 men) enrolled in a vocational rehabilitation program, using the MMPI Dependency (Dy) Scale (L. Navran, 1954) and the Rorschach Oral Dependency (ROD) Scale (J. M. Masling, L. Rabie, & S. H. Blondheim, 1967). Consistent with earlier results, there were no gender differences in projective dependency scores, but contrary to earlier results, there were also no gender differences in self-reports of dependency. These findings suggest that stressful conditions like homelessness may mitigate the impact of gender on self-reported dependency.     

Non-conjugate prior distribution assessment for multivariate normal sampling

Elicitation methods are proposed for quantifying expert opinion about a multivariate normal sampling model. The natural conjugate prior family imposes a relationship between the mean vector and the covariance matrix that can portray an expert's opinion poorly. Instead we assume that opinions about the mean and the covariance are independent and suggest innovative forms of question which enable the expert to quantify separately his or her opinion about each of these parameters. Prior opinion about the mean vector is modelled by a multivariate normal distribution and about the covariance matrix by both an inverse Wishart distribution and a generalized inverse-Wishart (GIW) distribution. To construct the latter, results are developed that give insight into the GIW parameters and their interrelationships. Certain of the elicitation methods exploit unconditional assessments as fully as possible, since these can reflect an expert's beliefs more accurately than conditional assessments. Methods are illustrated through an example.     

Masstige model and measure for brand management

The purpose of this article is to reconceptualize the term “masstige” (Mass Prestige) marketing, develop a masstige model for brand management, and extend the use of the Masstige Mean Scale (MMS). The study was conducted based on the data from 600 individuals living in the United States, France, and India using a structured questionnaire consisting of different factors/sources of brand equity, such as mass prestige, brand knowledge, and perceived quality. On the basis of the findings, we establish that the greater the brand's Masstige Mean Index (MMI) value (“MMIV”), the higher the potential customers' top-of-mind brand awareness. Low MMIVs imply that firms have a long way to go to build their brands. We argue that MMI may allow firms to measure brand equity in different regions, within a country or in foreign countries, to derive insights into the popularity of their brands. We posit three theoretical propositions and develop two theoretical models (i) a hexagon model and (ii) a three-stage model for masstige marketing to define, reconceptualize, and explain the phenomenon.     

When Prejudice Is Popular: Implications for Discriminatory Behavior

Prejudice and popularity represent two major areas of research. Yet studies have not considered whether prejudiced adolescents actually can be popular. Among 572 high school students (M_age = 15.80 years), the current study tested the association between popularity (based on sociometric peer nominations) and sexual prejudice against gay and lesbian individuals, moderated by gender and perspective taking. As hypothesized, the association was significant for males but not females, and it was significant for adolescents lower on perspective taking but not those higher on perspective taking. Moreover, adolescents who were popular and expressed strong sexual prejudice were more likely to engage in homophobic behavior than prejudiced adolescents who were less popular. Popular adolescents with strong sexual prejudice beliefs may be more prone to use homophobic behavior as a way to maintain their dominant position. Similarly, prejudiced adolescents who are popular may face less pushback for their engagement in homophobic behavior. Continued attention to the connection between sexual prejudice and popularity is important because of the high status, influence, and visibility of popular adolescents.     

Educational imposters and fake degrees

We develop a sociological context for understanding the phenomenon of falsely claimed educational credentials and analyze national data that cast light on the incidence of false degrees. We find that about 6% of Bachelor's degrees and 35% of Associate's degrees are falsely claimed. Most individuals who falsely claim degrees have attended the college in question. Many have nearly completed the required credits, but claim a degree without having finished. The socio-demographic profile of persons falsely claiming credentials is consistent with Merton's theory of innovative deviance, but not with the theory of status inconsistency.     

Evaluating the impact of conditional cash transfer programs on fertility: the case of the Red de Protección Social in Nicaragua

Evaluating the impact of poverty-reduction programs on fertility is complicated given that changes in incentives to have children take time to be incorporated into decision making and evaluation periods are usually quite brief. We explore the use of birth spacing as a short-run indicator of the impact of poverty-reduction programs on fertility. The data come from a Nicaraguan conditional cash transfer program that offers incentives for poor households to invest in children’s health, nutrition, and education. We estimate a stratified Cox proportional hazard model and find that the program decreased the hazard of a birth, indicating an increase in birth spacing.