From facts to stories or from stories to facts? Analyzing public relations history in public relations textbooks

Leading PR-historiography provides a picture of an evolutionary process of public relations activity in which PR develops from a manipulative to a two-way, dialogue-oriented communication process. We analyzed a number of public relations textbooks to determine how their authors present PR history. Our major findings are: (1) The construct of the progressive development of PR is evenly spread throughout textbooks; (2) The majority of textbooks simply rely on storytelling and not on a theory-driven approach to PR history as we would prefer to see in PR textbooks that are used to teach university students; (3) The PR history presented in the books seems to be influenced by a paradigmatic stance. However, citation context analysis did not enable us to trace back the dissemination of this viewpoint to one paradigmatic author, and so we assume that the so-called obliteration effect prevents this proof.     

Trust,the Democratic Process,and Involvement in a Rural Community*

Abstract A number of dimensions of the democratic political process are important for understanding civic communities and civic engagement. While many of these aspects have been examined at the federal level, less is known about how these dynamics operate at the local level, especially in rural communities, and that, moreover, involve a specific issue. In this study, we explore the relationships between trust in public officials, views of the decision‐making process, and issue‐related involvement in a rural community in Utah. In particular, we examine the factors underpinning citizens' expressed levels of general trust in public officials, support for the decision‐making process in their community related to a specific issue, the factors influencing individuals to participate in the issue, and how citizens view various groups involved in defining the public good related to the specific issue. We find 1) that perceptions of the political process influence all three aspects of the democratic process, 2) that neither lack of trust nor dissatisfaction appears to be detrimental to the democratic process at the local level, and 3) that differences in opinion regarding definitions of the public good intersect with other aspects of the political process. This research sheds light on factors influencing rural community functioning and citizen responses to proposed changes. In discussing the results, we reflect in particular on their implications for rural communities.     

Everybody's Doin' It (Right?): Neighborhood Norms and Sexual Activity in Adolescence

A neighborhood’s normative climate is linked to, but conceptually distinct from, its structural characteristics such as poverty and racial/ethnic composition. Given the deleterious consequences of early sexual activity for adolescent health and well-being, it is important to assess normative influences on youth behaviors such as sexual debut, number of sex partners, and involvement in casual sexual experiences. The current study moves beyond prior research by constructing a measure of normative climate that more fully captures neighborhood norms, and analyzing the influence of normative climate on behavior in a longitudinal framework. Using recently geo-coded data from the Toledo Adolescent Relationships Study (TARS), we analyze the effect of normative climate on adolescents’ sexual behaviors. Results indicate that variation in neighborhood normative climates increases adolescents’ odds of sexual debut and casual sex, and is associated with their number of sex partners, even after accounting for neighborhood structural disadvantage and demographic risk factors.     

Telling Your Story: Effective Packaging of Assessment Data,Closing Address of the 23rd Annual North Carolina Serials Conference

In the closing address of the 23rd annual North Carolina Serials Conference, Donna Tolson of the University of Virginia (UVA) and Peggy Myers of the University of North Carolina at Chapel Hill (UNC) presented “Telling Your Story: Effective Packaging of Assessment Data.” In their address, they shared their experiences with selecting and packaging assessment data according to the intended audience and utilizing the data for internal decision making and external advocacy.     

Outcomes of specialized foster care in a managed child welfare services network

This study (N = 384) presents results from outcome measurement in a services network providing specialized foster care (SFC) to children in child protective service custody. A majority of participants improved on most outcomes. Global improvement was associated with increased length of stay up to two years, five months, and with younger age, fewer problems, and, paradoxically, the presence of a trauma history. Results suggest the value of SFC within managed services and of research using outcome measurement systems.     

Characteristics of adolescents who provide neither parental consent nor refusal for participation in school-based survey research

Schools offer a convenient setting for research on adolescents. However, obtaining active written parental consent is difficult. In a 6th-grade smoking study, students were recruited with two consent procedures: active consent (parents must provide written consent for their children to participate) and implied consent (children may participate unless their parents provide written refusal). Of 4,427 invited students, 3,358 (76%) provided active parental consent, 420 (9%) provided active parental refusal, and 649 (15%) provided implied consent (parental nonresponse). The implied consent procedure recruited more boys, African Americans, students with poor grades, and smokers. This dual-consent procedure is useful for collecting some limited data from students who do not provide active consent or refusal.     

Female adolescent smoking: a Delphi study on best prevention practices

The present researchers used a multi-wave Delphi methodology to determine what 14 knowledgeable substance abuse professionals believe are the most appropriate smoking prevention practices for female adolescents. While there was some agreement with the emerging literature, particularly on weight control issues and parental involvement, there was also endorsement of items that appear to be equally salient for both males and females. While the panelists generally acknowledged differential risk factors for females, and the need for prevention programming around these risk factors, more research on gender specific programming is needed before prevention experts are ready to agree on clear and specific practices for adolescent females.