Un/doing Gender and the Aesthetics of Organizational Performance

In the age of the so‐called ‘expressive organization’ and the ‘aesthetic economy’, for an organization to compete in the global marketplace it would appear that it must perform. This does not refer simply to economic performance, but rather to the idea of performance as a means of affecting both people's impressions and definitions of reality. In this article we argue that such performativity is achieved, in part, through the power of symbolism and aesthetics, as well as the capacity to bring oneself into being in an environment in which successful management of the aesthetic has increasingly become a prerequisite for the conferment of recognition. Central to this process are the ways in which the aesthetics of gender are mobilized and indeed simultaneously ‘done’ and ‘undone’ in order to affirm particular, but often unstable, regimes of managerially desired meaning. Drawing on the work of Judith Butler, and informed by a critical or hermeneutic structuralism, we are concerned here to think through the relationship between performativity and the gendered organization of the desire for recognition as it is materialized in, and mediated by, the landscaping of corporate artefacts and organizationally compelled ways of un/doing gender. With this in mind, we consider a series of images taken from a sample of recruitment documents that, as cultural configurations that organize and compel particular versions of gender, we argue, are concerned with the production of organizationally legible and therefore viable gendered subjects.     

Missing the Target? Correspondence of Fertility Intentions and Behavior in the U.S.

Building on a framework suggested by Bongaarts (2001)and using data from the 1979 National LongitudinalSurvey of Youth, we describe the correspondencebetween intended family size and observed fertilityfor the 1957 to 1961 birth cohorts of U.S. women andmen. Over an 18-year period (1982–2000), we showthat while aggregate intentions are quite stable,discrepancies are very common at the individual level.Women and men were more likely to err in predictingnumber of additional births in the period 1982–2000 thanto hit their target number. A very strong predictor of over-and underachieving fertility is initial intended parity. Thosewho intended more than two children tended to have fewerchildren than intended, while those who intended fewer thantwo children tended to have more children than intended. Inaddition and consistent with life course arguments, thoseunmarried in 1982, childless in 1982, and (for women) stillin school in 1982 were most likely to underachieve their 2000intended parity (i.e., have fewer children than intended). Weconclude by reflecting on how the circumstances that allowdiscrepancies between intentions and behavior to almost``balance'' in the U.S. may cumulate differently elsewhere toproduce much lower fertility.     

One Agency's Use of Risk Assessment and Risk Communication1

Few organizations have the courage to evaluate their own use of risk assessment (identifying hazards and estimating their probability and magnitude) and risk communication (interacting with internal and external stakeholder groups about risks). The USDA Animal and Plant Health Inspection Service (APHIS) wants to enhance its overall risk analysis process for managing a wide range of risks to animals, plants, and human health. We gathered survey data for a baseline of APHIS professionals’ understanding and use of risk assessment and risk communication. APHIS professionals spend a surprisingly large share of their time communicating about risks. They perceive that risk estimates influence decisions, but that risk estimates should have more influence. Respondents reported little opposition to APHIS risk management decisions, and little use of channels such as USDA Extension Service for disseminating risk messages. Substantial variance across responses is explained mostly by differences in the roles of the 11 work units (now 10) within the agency. Location also contributes to the variance. Demographic variables seem less important.     

The accelerative and integrative use of marketing public relations in Cyprus

This paper concerns the development of marketing public relations (MPR) and its usage, relevance and significance in Cyprus. By case and interview research, the findings show movement, toward and emphasis upon MPR which is perceived to be more cost effective and efficient in achieving campaign objectives.     

Measuring work stressors: The role of frequency, duration, and demand

In recent years a number of authors have suggested that progress towards a better understanding of the stressor-stress relationship can only be achieved by altering the way in which work stress is investigated. One strategy is to investigate what it is we are measuring when we assess work stressors. More particularly there is a need to use rating scales that measure demand associated with work roles rather than just imply it. Dimensions such as frequency, duration, and level of demand were measured in addition to the traditional method of simply asking individuals to indicate whether they agree/disagree that stressors are present at work. The results point to the incremental increase in variance explained when these additional facets are measured over and above the variance explained by traditional methods. This result confirms the ned to develop a better understanding of the concept of demand, the difference between chronic and acute stressors, and the interaction effects of the different facets.