Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und k??nftige Forschungsaufgaben

The possibilities of service delivery have expanded vastly over the last years, mainly due to the rapid development of information and communication technologies. Modern forms of data transmission enable a technologically mediated delivery of a broad spectrum of services over great distances. These ??remote services?? gain more and more importance in business, yet have only attracted little attention in academic research so far. This overview article captures the state-of-the-art of research in this field and starts laying the groundwork for a thorough discussion of economically relevant aspects of remote services. Based on a definition and conceptualization of this new service type that considers current service typology, this article identifies specific challenges for management and marketing of remote services and deduces an agenda for future research.     

Betriebsformen im Automobilhandel �C Resultate einer empirischen Untersuchung

Whereas most retail industries are characterized by a great diversity of competitive retail formats, the automotive industry largely relies on one single retail format, the authorized car dealer. However, both automobile manufacturers and car dealers are trying to expand sales activities for automobiles by implementing new and innovative retail formats. A focal point raised within this context is the question about (potential) customers?? expectations regarding retail formats in the automotive industry. To be able to analyze these expectations, eleven attributes which are specific to automotive retail formats have been derived from a literature overview. The resulting taxonomy of attributes has then been used to systematically identify current and future retail formats in this particular industry. Using an hierarchical adaptive conjoint analysis model, the attributes describing different automotive retail formats have being extensively analyzed. By developing this specific conjoint analysis model, it is possible to both analyze single attributes and entire retail formats regarding their impact on the automotive market as well as particular market segments.     

Die „ganze Person“ im Coaching — Ambivalenzen und Optionen

As a specific type of counselling, which focuses on the individual and his/her personality within the professional context, coaching has to strike constantly a balance between looking at the ?whole person“ and looking at one facet of this person, i.e. his/her professional role. This leads to ambivalent attitudes towards coaching from the client’s point of view, which should be discussed and turned into beneficial factors during the coaching process. The following article illustrates the construct of the ?whole person“-approach in coaching and argues for an understanding of coaching based on comprehensive methodologies and concepts.     

Dr Fisher's casebook

Regression to the mean is a classic statistical paradox and is a rare opportunity for statisticians to illustrate our uses to the general public.     

读中国文学还是读中国——兼论对外汉语教学中的跨文化主题阅读法

对外汉语教学中的外国留学生（outsider／‘局外人’）与中国学生（insider／‘局内人’）是两个不同的读者群体。然而，两个不同读者群体的文学课程却存在很大的相似性。这些相似性体现出对外汉语文学课程受到中文作为母语教育传统和实践的深刘影响。局内人课程传统和实践影响到对外汉语教学作为第二语言教学的特点在课程设置和教学层面上的实现。同时，也有违对外汉语教学‘学生中心’的原则。本文在此基础上，尝试性地提出针对留学生特点和需要的文化阅读的概念一以提高跨文化交际能力为目的的跨文化主题阅读法。其目的在于探讨通过创新性的阅读方法更有效地进行文化传播和文化教学。     

Hochtechnologische Unternehmen im Spiegel des „Varieties-of-Capitalism“-Ansatzes

What role do national institutions of labor regulation as well as work and employment systems at the company level play for the development of “new economy” industries? The article is based on eleven company case studies in the Swedish, Polish and German video game industry as well as on an analysis of industry-related expert interviews and data. Power relations between hardware, publishing and development companies play a significant role in the industry. Independent development firms are the weakest link in the value chain; they have to carry the greatest risks. The results show that the lack of a financial system for the high risky software development is a decisive factor for the low international competitiveness of the industry in all three countries. They demonstrate as well that, especially in the field of labor regulation, the “Varieties of Capitalism”-approach underestimates the divergence of industries in national economies and a leeway for flexibility in institutional systems. For instance, employment flexibility of video game development firms is very high. The comparison of the “coordinated market economies” of Germany and Sweden reveals differences regarding the integration of the industry into nation-specific institutional systems, such as the establishment of adequate vocational education and interest representation by unions.     

Interkulturelle Kommunikation als Voraussetzung für interkulturelles Coaching unter Berücksichtigung der rumänischen Kultur

Professional coaching in intercultural contexts requires adapting the “tool” of coaching to this specific focus. Coaching in intercultural contexts is based on a thorough understanding of intercultural communication. History, and specifically social history, of cultures and nations are essential to understanding intercultural processes. The intercultural coach also needs to possess advanced foreign language competence in order to communicate meanings in the target language.     

Das „Hochstaplersyndrom“ in der Wissenschaft

Real impostors are people who obtain their academic degrees by fraud. On the contrary, the qualifications of those who suffer from the impostor syndrome are authentic and legally acquired. Nevertheless, they feel they are not worthy of their certificates and are afraid their feeling of inferiority will be “exposed”. After a summary of psychological findings, it is explained by means of different aspects to what extent the impostor syndrome thrives at higher education institutions and why many (female) academics feel like impostors. Subsequently, the significance of this syndrome in the field of coaching (female) academics is made clear and suggestions of methods to be used in order to successfully cope with the impostor syndrome are given.