The teaching of business policy—A fresh approach

The artificiality of the circumstances in which much of management education takes place is exemplified in the teaching of business policy where the missing ingredient of responsibility is most crucial. The use of ready made cases compounds this problem by presenting the student with a partly identified problem and the information he must use in tackling it. A different approach in which students prepare their own studies of named companies and discuss their analysis and proposals with senior executives from those companies reduces to a worthwhile degree the artificiality of much business policy teaching. This paper discusses the problems of teaching in this field and describes an approach using the method described above.