Buying a Dream: Alternative Models of Demand for Lotto

Existing lotto demand models utilize effective price, computed as the face value of a ticket minus the expected value of prize money per ticket, as their primary explanatory variable. By contrast, this article proposes a key role for consumption benefit or "fun" in the demand for gambling in general and lotto demand in particular. It develops an alternative model of lotto demand that focuses on the maximum possible prize. When this is tested against the traditional model using data from the U.K. National Lottery, we find that jackpot considerations exert an influence over and above that of variations in effective price.     

Editor's Introduction: Sex in Research

Qualitative Sociology -     

Rainfall interception by Santa Monica's municipal urban forest

Effects of urban forests on rainfall interception and runoff reduction have been conceptualized, but not well quantified. In this study rainfall interception by street and park trees in Santa Monica, California is simulated. A mass and energy balance rainfall interception model is used to simulate rainfall interception processes (e.g., gross precipitation, free throughfall, canopy drip, stemflow, and evaporation). Annual rainfall interception by the 29,299 street and park trees was 193,168 m³ (6.6 m³/tree), or 1.6% of total precipitation. The annual value of avoided stormwater treatment and flood control costs associated with reduced runoff was $110,890 ($3.60/tree). Interception rate varied with tree species and sizes. Rainfall interception ranged from 15.3% (0.8 m³/tree) for a small Jacaranda mimosifolia (3.5 cm diameter at breast height) to 66.5% (20.8 m³/tree) for a mature Tristania conferta (38.1 cm). In a 25-year storm, interception by all street and park trees was 12,139.5 m³ (0.4%), each tree yielding $0.60 (0.4 m³/tree) in avoided flood control costs. Rainfall interception varied seasonally, averaging 14.8% during a 21.7 mm winter storm and 79.5% during a 20.3 mm summer storm for a large, deciduous Platanus acerifolia tree. Effects of differences in temporal precipitation patterns, tree population traits, and pruning practices on interception in Santa Monica, Modesto, and Sacramento, California are described.     

In Whose Backyard?: Concern About Siting a Nuclear Waste Facility*

Proponents of hazardous and nuclear waste depositories label opponents to local siting of such facilities “NIMBYs” (Not In My Backyard). This study assesses the extent to which the NIMBY label and the strategies of industry proponents to reduce opposition function on a reasonable set of assumptions. Using survey data and multiple regression techniques, the levels of concern of residents living in the county selected as the site of a low level radioactive waste disposal facility (imminent threat condition) are compared with a statewide sample (hypothetical threat condition). Consistent with proponents' theoretical assumptions, the levels of concern are greater for respondents under conditions of imminent threat than of hypothetical threat. However, within the host county, levels of concern are lowest, albeit most polarized, in the community closest to the proposed site. A conflict theory approach enhances an understanding of these findings by suggesting that within the most proximate community levels of concern are lowest for citizens who stand to gain the most economic benefits from the facility but highest for those citizens who are least likely to derive tangible gains.     

On Masking and Revealing the Culture of the Cross-Culturalist

There is a gulf between the analytic and experiential aspects of cross-culturalists' functioning that is reflected in the split between explicit scientific rules for studying the culture of others, while following an informal oral tradition for considering our own cultural makeup. This article discusses both a possible strategy for correcting this situation and the barriers that are likely to prevent such a correction. Structured cultural self-study procedures are presented as a possible resource in the continuing development of graduate students and professionals, and these have already proven highly effective in teaching cross-cultural psychology to undergraduates. Fostering commitments to standardized self-study and to applications of experiential learning is currently not likely to flourish due to complex academic and epistemic traditions, discussed as six cultural self-masking factors. A specific self-study protocol is offered to provide a beginning point for generating improved reflexive methods and for individual trial use. Through disciplined reflexivity, benefits might emerge in the form of better bias control in research, enhanced external validity, and a new theory about the interplay of investigators' self-knowledge and the conduct of cross-cultural research.     

INTERGENERATIONAL MOBILITY IN THE REPUBLIC OF IRELAND: Does Gender Make a Difference?

This article compares in regression models the effects of occupational status of both fathers and mothers simultaneously upon the attainment of men and women in the Irish Republic. The sample matches male respondents from the 1973/1974 Irish Mobility Study with the labour active female sibling next closest in age. Since the analysis compares working siblings and each 'matched pair' shares the same family origin characteristics, the problems attendant upon using a sample originally of men only are partially avoided. The results advance beyond previous research since, rather than separate models by gender, models include parents and children of both genders, allowing direct rather than indirect evaluation of gender-based determinants of occupational attainment. Both fathers and mothers significantly affect children's attainment, in ways that vary by the child's gender. The results highlight the salience of mothers' attainment for their children and question the 'mainstream' model of equivalent mechanisms of occupational attainment for both genders. Models of social mobility that consider men and women as special instances of a general perspective provide the most fruitful approach for further development.     

ASKING THREATENING QUESTIONS AND SITUATIONAL FRAMING:

Although surveys are extensively used in sociology, there has been a relative neglect of the effect of task definition upon results obtained. The present article examines the effects of one such task variable, length and specificity of the cue, on response sets concerning the frequency and quantity of alcohol consumed. In one survey format, respondents were asked to report the average number of days drinking per month, and the average number of drinks consumed on each of these occasions. In the second format, questions concerning the monthly frequency of alcohol consumption and quantity consumed were decomposed by twelve drinking locations. The results indicate dramatic increases both in terms of frequency and quantity between the two questionnaire formats. Implications of these results are discussed within the framework of the methodological phenomena of telescoping and the social psychological tendency to under-report threatening behaviors.     

Sources of drug information among adolescent students

A sample of 1023 eighth and tenth grade students in small to medium-sized central Texas school districts was assessed to determine the amount of information they receive from ten sources about six categories of drugs. The amount of information males reported receiving about each drug category was significantly greater than what females reported, and the amount of information that eighth graders reported receiving about each drug category was significantly greater than what tenth graders reported. Television was the primary source of drug information for all categories of drugs except inhalants, for which friends and television were equally important sources. Parents and printed media (magazines or newspapers) were of secondary importance, followed by friends and teachers. Adolescents were less likely to receive drug-related information from experience, siblings, church, doctors, and police. The reliance on the mass media for drug information in smaller school districts is a pattern which has been previously observed in larger urban districts. This consistency suggests that mass media approaches to drug education are likely to be as effective in rural areas and smaller towns as they are among urban adolescents. Implications for television programming are discussed.