A proposed multi-level plan to market sociological competencies

One main purpose of this paper is to encourage sociologists to fully support their sociological association leaders’ efforts to further develop and implement comprehensive plans to improve the image of sociology, especially among those who can employ our graduates, but also among the general populace. Preceding a proposed multi-level plan is an attempt to integrate and present many of the competencies that sociologists and social psychologists have identified through research into a classification of sociological and social psychological skills. The typology can facilitate the selection of competencies appropriate for academic courses or seminars. In brief, the ten categories of this typology are: (1) Communication Skills; (2) Conceptual Tools; (3) Critical Thinking; (4) Problem Solving Strategies; (5) Special Competencies Applicable to Work Organization; (6) Group Dynamics; (7) Group Counseling; (8) Applied Social Research Methodologies; (9) Consulting Expertise; and (10) Competence in Self-Marketing Skills that Students Need. The several examples of skills within each of the ten classifications could be considered by faculty for possible inclusion in their syllabi. A discussion of the necessity to better inform business, industry, foundations, and government agencies of sociological competencies is provided followed by a multi-level public relations proposal, “A Plan to Put Career Vagueness Behind Us.” The plan presented is not intended to bethe plan. It can serve as a check list or supplement to the strategic plans currently being developed and implemented by the ASA and other sociological associations.     

Rural Community Satisfaction and Attachment in Mass Consumer Society1

Abstract Previous models of community satisfaction and attachment have not included personal economic attitudes and behaviors as independent variables. Their inclusion is theoretically justified when residents of communities are viewed as consumers in a larger social/economic context first and residents of a particular community second. As locally-oriented economic processes—once part of the community experience—were removed to nonlocal markets, local economic and demographic attributes became less important to rural residents' experience of community. In two rural communities with extreme scores on a service center viability index, satisfaction with employment and location of employment are important predictors.     

MODERN SCIENCE: Institutionalization of Knowledge and Rationalization of Power

This essay explores the relationship of scientific knowledge to political and economic power. By comparing intellectual production to economic production, the author identifies three preconditions for a knowledge discourse to achieve monopoly domination or hegemony in its market sector or cognitive domain. First, the knowledge discourse must be perceived as specialized; that is, as a unique product or service. Second, it must be credently represented as useful to dominant groups. Finally, it must achieve institutionalization. Ethnographies of scientific discourse and practice, as well as social histories of science, provide data relevant to this model. Such studies reveal the rhetorically constructed character of scientific knowledge, and hence its openness to social and political influence. But these studies also show how scientists strive to standardization; that is, they seek to render their somewhat ad hoc activities in the laboratory into replicable and reputable public accounts. The norms and techniques of this locally created standardization emerged historically, mainly in the form of objectivity and numeracy. These standards in turn serve politically to demarcate legitimate scientists from amateurs and quacks, thereby satisfying the first precondition of the model—that to be successful a knowledge discourse must be perceived as specialized. Cognitive boundaries enabled social boundaries-chiefly the marking of distinctions between disciplines and the organization of their practitioners into professional guilds. Through the creation and enforcement of such distinctions, product identification, market allocation, and oligopolization were secured. These processes also required investment capital to sustain intellectual production. Thus, to institutionalize their disciplines and themselves in research universities and specialized scientific-administrative centers, practitioners sought to demonstrate their utility to potential clients and patrons. Along the way, the disciplines became more instrumentally oriented, their concepts, methods, and topics shaped to conform to the requirements of professionalization and institutionalization. The very language of science also changed in accordance with its new emphases. The close institutionalized affinity of cognitive, political, and economic interests was largely established in the late nineteenth and early twentieth centuries. The new, institutionalized, scientific knowledge and the new, rationalized, statist and corporate     

Abstracts

Beal, E. W. Current trends in the training of family therapists.
Bryson, R. B., Bryson, J. B., Licht, M. H., & Licht, B. G. The professional pair.
Cromwell, R. E., Olson, D. H. L., & Founier, D. G. Tools and techniques for diagnosis and evaluation in marital and family therapy.
Hartley, D., Roback, H. B., & Abramowitz, S. I. Deterioration effects in encounter groups.
Jones, W. P. Some implications of the sixteen personality factor questionnaire for marital guidance.
Kelly, G. F. The counselor and human sexuality.
Mace, D., & Mace, V. The selection, training, and certification of facilitators for marriage enrichment programs.
Masters, W. H. & Johnson, V. E. Principles of the new sex therapy.
McConnell, L. G. An examination of the counselor's skills when counseling with sexual problems.
Meyer, J. K. Training and accreditation for the treatment of sexual disorders.
Robertielle, R. C. The decline and fall of sex.
Rubin, Z., & Mitchell, C. Couples research as couples counseling.
Sager, C. J. The role of sex therapy in marital therapy.
Whittaker, J. K. Causes of childhood disorders: New findings.     

Political support for minimum wage legislation: 1989

A model explaining senators’ votes on minimum wage increases in 1966 and 1974 was applied to the 1977 and 1989 votes with similar results. The extent of unionization in each state was positively associated with votes in favor of minimum wage increases. State wage levels were not significantly associated with senators’ votes. These results held for Republican senators as well as for all senators. However, neither wage levels nor unionization rates was a significant factor explaning Democrats’ votes on minimum wage increases.