Marketing/Finance Executives Personal and Business Value Perspectives: Implications for Market-Focused Management

The concept of Market-Focused Management posits that the ultimate goal of the organization is the satisfaction of custumers' needs. In doing so other objectives of the firm, including financial objectives such as increasing shareholder wealth and long term profitability, will be achieved. The chief marketing and financial officers of the Fortune 1000 firms were surveyed regarding their personal values and a variety of organizational values relating to company stakeholders, organizational goals, appropriate strategies and tactics, competitive strengths and advantages. While both groups exhibited some differences, there was a startling amount of consensus in all areas surveyed. Both groups ranked shareholders and customers as the two most important stakeholders. While the overall goal of customer satisfaction was ranked by both groups as the most important organizational goal, the means to achieving that end differ somewhat. While a large number of organizational values were related to personal value strength, there was little overlap in the relationships between the two groups, although both groups are overwhelmingly driven by other-focused values such as warm relationships with others, sense of belonging and being well respected. Thus, it was concluded that similar personal values lead marketing and financial managers to substantially different attitudinal schema in their approach to managing their responsibilites. This revised version was published online in August 2006 with corrections to the Cover Date.     

Relationships Among Middle‐School Adolescents' Vocational Skills,Motivational Approaches,and Interests

This study examined gender differences in relationships among vocational skills, motivational approaches, and same‐gender and cross‐gender interests for urban adolescents. Results showed gender differences in interests, with males having greater Realistic interests and females having greater Artistic and Social interests, based on Holland's (1997) theory of interest types. Structural equation modeling revealed that males tended to approach the occupational world with assertiveness, the desire to create opportunities, and the use of instrumental support. Females tended to approach the occupational world by being adaptable, capitalizing on their skills and abilities, actively preparing themselves for the future, exploring options, and using emotional support. Recommendations for career development practice are provided.     

Census 2000 Partnership and Marketing Program Evaluation

To evaluate the Census 2000 integrated marketing strategy, the Census Bureau contracted with the National Opinion Research Center (NORC) to conduct a national representative sample survey. In addition to having a nationalrepresentative sample, NORC oversampled populations whichare historically undercounted in the census. Using threecross-sectional mixed mode surveys, NORC obtained baseline,pre- and post-census measures of awareness, attitudes, knowledge,and mailback intentions over the period of the census. This paperreports on some of the preliminary results from the NORC reportof the Partnership and Marketing Program (PMP) evaluation.     

Family Factors Associated With Sixth‐Grade Adolescents' Math and Science Career Interests

This study tested a causal model, based on social cognitive career theory (SCCT; R. W. Lent, S. D. Brown, & G. Hackett, 1994, 2000), of math and science career interests among 6th‐grade adolescents (N = 318). Consistent with SCCT, it was found that career gender‐typing, mother's and father's support for pursuing math and science careers, as well as the structure of the family itself (2‐parent intact vs. single parent) predicted young adolescents' math self‐efficacy; career gender‐typing and mother's support predicted math outcome expectations; and math self‐efficacy and outcome expectations predicted math and science career interests. Counselor recommendations based on these findings are included.     

In Search of Housing: Urban Families in Rural Contexts*

Researchers have been following a trend posited by the renowned anthropologist Janet Fitchen, which examines the increasing movement of low‐income people to rural communities drawn not necessarily by labor market forces, but by the characteristics and amenities found in rural towns. This study adds to that literature by focusing on the ways in which public housing availability, changes in housing policy, and rural economic restructuring create opportunities for low‐income families to relocate from urban to rural communities in search of affordable housing. Data collected from an ethnographic sample addressed the following questions: (1) what motivates individuals and families to leave their urban neighborhoods and relocate to rural towns and (2) what challenges do individuals and families have in sustaining stable housing in rural communities? Two main sets of literature relevant to this discussion include studies of patterns of residential mobility and explanations of rural economic restructuring. Both form the conceptual approach of this article by offering a framework to better understand the housing choices and behaviors of low‐income families and the contexts in which these actions are situated.     

Limitations of P-Values and R-squared for Stepwise Regression Building: A Fairness Demonstration in Health Policy Risk Adjustment

ABSTRACT

Stepwise regression building procedures are commonly used applied statistical tools, despite their well-known drawbacks. While many of their limitations have been widely discussed in the literature, other aspects of the use of individual statistical fit measures, especially in high-dimensional stepwise regression settings, have not. Giving primacy to individual fit, as is done with p-values and R², when group fit may be the larger concern, can lead to misguided decision making. One of the most consequential uses of stepwise regression is in health care, where these tools allocate hundreds of billions of dollars to health plans enrolling individuals with different predicted health care costs. The main goal of this “risk adjustment” system is to convey incentives to health plans such that they provide health care services fairly, a component of which is not to discriminate in access or care for persons or groups likely to be expensive. We address some specific limitations of p-values and R² for high-dimensional stepwise regression in this policy problem through an illustrated example by additionally considering a group-level fairness metric.     

Listeria monocytogenes Dose Response Revisited—Incorporating Adjustments for Variability in Strain Virulence and Host Susceptibility

Evaluations of Listeria monocytogenes dose‐response relationships are crucially important for risk assessment and risk management, but are complicated by considerable variability across population subgroups and L. monocytogenes strains. Despite difficulties associated with the collection of adequate data from outbreak investigations or sporadic cases, the limitations of currently available animal models, and the inability to conduct human volunteer studies, some of the available data now allow refinements of the well‐established exponential L. monocytogenes dose response to more adequately represent extremely susceptible population subgroups and highly virulent L. monocytogenes strains. Here, a model incorporating adjustments for variability in L. monocytogenes strain virulence and host susceptibility was derived for 11 population subgroups with similar underlying comorbidities using data from multiple sources, including human surveillance and food survey data. In light of the unique inherent properties of L. monocytogenes dose response, a lognormal‐Poisson dose‐response model was chosen, and proved able to reconcile dose‐response relationships developed based on surveillance data with outbreak data. This model was compared to a classical beta‐Poisson dose‐response model, which was insufficiently flexible for modeling the specific case of L. monocytogenes dose‐response relationships, especially in outbreak situations. Overall, the modeling results suggest that most listeriosis cases are linked to the ingestion of food contaminated with medium to high concentrations of L. monocytogenes. While additional data are needed to refine the derived model and to better characterize and quantify the variability in L. monocytogenes strain virulence and individual host susceptibility, the framework derived here represents a promising approach to more adequately characterize the risk of listeriosis in highly susceptible population subgroups.