THE DISADVANTAGE OF A GOOD REPUTATION: Disney as a Target for Social Problems Claims

Social scientists generally presume that a good reputation has advantages. Yet the Walt Disney Corporation, a firm that has long benefited from a reputation for producing wholesome popular culture, attracts more than its share of efforts to link it to various social problems. In particular, conservative moralists argue that Disney in fact produces morally questionable products, progressive critics claim that Disney's messages help preserve social inequities, and social scientists criticize Disney for fostering inauthentic and alienating entertainment. These claims are a form of blowback—negative reactions to the firm's positive reputation. While blowback makes it easier to construct social problems claims, a good reputation remains a significant resource in deflecting these criticisms.     

A shared component model for detecting joint and selective clustering of two diseases

The study of spatial variations in disease rates is a common epidemiological approach used to describe the geographical clustering of diseases and to generate hypotheses about the possible 'causes' which could explain apparent differences in risk. Recent statistical and computational developments have led to the use of realistically complex models to account for overdispersion and spatial correlation. However, these developments have focused almost exclusively on spatial modelling of a single disease. Many diseases share common risk factors (smoking being an obvious example) and, if similar patterns of geographical variation of related diseases can be identified, this may provide more convincing evidence of real clustering in the underlying risk surface. We propose a shared component model for the joint spatial analysis of two diseases. The key idea is to separate the underlying risk surface for each disease into a shared and a disease-specific component. The various components of this formulation are modelled simultaneously by using spatial cluster models implemented via reversible jump Markov chain Monte Carlo methods. We illustrate the methodology through an analysis of oral and oesophageal cancer mortality in the 544 districts of Germany, 1986–1990.     

Ecological regression analysis of environmental benzene exposure and childhood leukaemia: sensitivity to data inaccuracies, geographical scale and ecological bias

Benzene is classified as a group 1 human carcinogen by the International Agency for Research on Cancer, and it is now accepted that occupational exposure is associated with an increased risk of various leukaemias. However, occupational exposure accounts for less than 1% of all benzene exposures, the major sources being cigarette smoking and vehicle exhaust emissions. Whether such low level exposures to environmental benzene are also associated with the risk of leukaemia is currently not known. In this study, we investigate the relationship between benzene emissions arising from outdoor sources (predominantly road traffic and petrol stations) and the incidence of childhood leukaemia in Greater London. An ecological design was used because of the rarity of the disease, the difficulty of obtaining individual level measurements of benzene exposure and the availability of data. However, some methodological difficulties were encountered, including problems of case registration errors, the choice of geographical areas for analysis, exposure measurement errors and ecological bias. We use a Bayesian hierarchical modelling framework to address these issues, and we investigate the sensitivity of our inference to various modelling assumptions.     

“Status! Yes!”: Tom Wolfe as a sociological thinker

The journalist Tom Wolfe draws heavily upon sociology in his works, yet sociologists have largely ignored his writings. This article argues that Wolfe’s journalism presents a coherent vision of contemporary society which emphasizes the importance of what has become a neglected sociological concept—status. Wolfe argues that economic expansion after World War II fostered the emergence of new “statusspheres,” and encouraged status competition. Wolfe treats issues of religion, character, and politics within the framework of status. His work should remind sociologists of the importance of status and the role of irony as a stance for sociological analysis. The author thanks Anne Bowler, Kathleen Lowney, and Lawrence T. Nichols for their helpful comments on an earlier draft of this paper.     

Ugly Duckling to Swan: Labeling Theory and the Stigmatization of Red Hair

Interviews were conducted with redheads, and labeling theory is used to analyze their stigmatization in society as well as their perceptions of having red hair. First, using the relativistic stance of labeling theory, red hair is described as a type of deviance. Second, the processes involved in the labeling of redheads are examined, especially in regard to how redheads have personally experienced stereotyping. The stereotypes that redheads perceive to be socially constructed are as follows: hot temper, clownish, weirdness, Irishness, not capable of being in the sun, wild women, wimpy men, and intellectual superiority. Finally, the impact of being negatively labeled and treated in society is considered. Redheads typically receive negative treatment as children, and, as a consequence, redheads experience a lowered self-esteem, feelings of differentness, and a sense of being the center of attention. Nevertheless, redheads typically transform a negative experience into a positive one by learning to appreciate their hair color and how it has shaped their sense of self. In essence, they become an example of tertiary deviants.     

Native subjects on display: reviving the colonial exposition in Marcos' Philippines

At the 1904 St. Louis World's Fair, 1100 Filipino ‘natives’ were used as human displays to argue for the colonial enterprise in the Philippines. Seventy years later, the Marcos regime staged Kasaysayan ng Lahi (History of the Race), a mass ceremony that reworked the visual, performative and commercial dynamics of the 1904 colonial exposition to promote heritage tourism in the Philippines. While the use of human displays in colonial expositions has been well documented and analyzed as a constitutive element of a Eurocentric ‘exhibitionary complex’, its uptake in developing nations seeking entry into an emergent cultural economy has yet to be explored. This article places critical analyses of colonial expositions, human displays and heritage tourism in productive dialogue, and examines the continuities and discontinuities between the Philippine exhibit at the 1904 St. Louis World's Fair and the 1974 staging of Kasaysayan ng Lahi by the Marcos regime. Against established views of ‘staged authenticities’ as either exploitative or socially empowering, this case study advances a more complex framework for critical histories of the exhibitionary complex, and foregrounds the internal contradictions that inhere within the staging of indigenous heritage for purposes of cultural revitalization and economic development.