Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

Drawing from literature regarding public engagement, the Elaboration Likelihood Model (ELM), computer-mediated communication research, and emotion psychology, this study examines the effects of companies’ social media communication strategies on public engagement behaviors as indexed by post likes, shares, and comments. Specifically, it investigates how corporate Facebook posts’ functional traits (functional interactivity and vividness) and emotional traits (emotion presence, valence, and strength) impact public engagement online. Through data mining and computer-assisted sentiment analysis of 33,379 posts from 106 Standard & Poor 500 companies’ Facebook accounts, this study finds a negative effect of functional interactivity but a positive effect of vividness on engagement. It also shows that emotional traits overall yield stronger public engagement outcomes. Two-way interactions between emotional and functional features are also detected. Theoretical and practical implications are discussed.     

Finding the vulnerable among China’s elderly: identifying measures for effective policy targeting

Facing a rapidly aging population, China has recently started to formulate and implement policies with the aim to provide old-age care. While well-developed old-age care policies commonly include a built-in component that assesses eligibility based on vulnerability, no such process is established in the context of China. Here, based on data from the China Health and Retirement Longitudinal Study collected in both 2011 and 2013, we (a) developed a simple and effective strategy for identifying vulnerable Chinese elderly, which can serve as a basis for policy targeting, and (b) improved the policy relevance and targeting efficiency of this vulnerability measure by including additional health indicators. Our vulnerability measures identify 35% to 46% of Chinese elderly as vulnerable, covering up to 67% of elderly at high risk of death or functional decline. They can serve as an initial screening step for more comprehensive geriatric assessments and enable policy makers to effectively target vulnerable elderly persons in China.     

空间集聚与文化产业供给侧改革——基于要素错配的视角

文化产业是国民经济的重要支柱性产业,也是供给侧改革的重要领域,而文化产业供给侧改革的根本任务是纠正要素错配,优化资源配置效率,提升全要素生产率。依据1998~2013年相关省区文化产业9个细分行业的面板数据,采用动态空间面板的SDM模型对产业集聚外部性与文化产业要素错配之间的关系进行实证研究的结果表明,产业集聚对缓解文化产业要素错配有显著影响。因此,在全面深化供给侧改革的背景下,应注重通过发挥产业空间集聚的外部性来缓解要素错配,进而提高文化产业的生产效率和供给能力。     

Understanding Service Contracting and Its Impact on NGO Development in China

VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations - The Chinese government and human service NPOs are joining the bandwagon of service contracting with enthusiasm. Although...     

文化软实力绘就武陵山区美丽乡村新图景 ——以石柱县金铃乡银杏村为实践标杆

位于武陵山区石柱土家族自治县的金铃乡银杏村,是集少数民族、革命地区、集中连片的特困地区。一方面该村以自然山水风光为资源禀赋,以培育民族文化精神高地为乡村振兴“铸魂”、“赋能”;以“非遗文化+扶贫”的路子,激活了乡村的内生动力;文化扶贫直抵人心取得了“点石成金”的效果,让土家人充分享受到文化释放的红利。另一方面,该村作为“民族团结进步示范村”,以做深做实民族团结工作为抓手,充分让民族政策惠及土家万户,生动地实现了民族团结之花在土家大地上常开常盛。一个个串联成珠的实践案例,为武陵山打赢脱贫攻坚战更好地接续乡村振兴发挥了活标杆的示范引领作用,向世人展示一幅色彩斑斓的美丽乡村新图景。     

铸牢中华民族共同体意识的公共传播机制

在简要阐述新时代公共传播的理论指导与技术支撑的基础上,论文分析了铸牢中华民族共同体意识的公共传播所面临的若干现实问题,进而从目标导向机制、传播策略与路径、传受者间互动性评估机制、效果与价值评价反馈机制等四 个方面研究了公共传播机制构建。其中,公共传播策略与路径包括传播定位重构、传播多元主体及传播渠道的优化整合、传播话语体系的构建、传播的思维、手段与话语应势而变、传播技术路径、网络意识形态风险防控等六个方面。     

"寻根文学"的精神谱系与现代视野

寻根文学之于新时期文学的意义是巨大而深远的,它既是伤痕文学、反思文学的自然延伸,也是文学现代性生成的阶段体现;既是中国传统文化的再发现,也是启蒙话语的重新续接。虽然它的文化内涵和审关属性与其寻根宗旨存在偏离,但置于现代性视野中看,它是有着自身特殊的精神谱系和文学史价值。     

泡沫经济预控方法刍议

泡沫经济是市场经济发展中的一个客观必然现象,无疑,泡沫经济有害无利。本文从资产市场角度,用统计推断理论,来构造泡沫经济预控方法。     

高校共青团团员意识教育长效机制建立研究

高校团员数量占学生总数的95%以上,团工作的优劣,团员表现的好坏直接影响着学校的整体工作.当前在全团开展增强团员意识主题教育活动,是共青团加强自身建设的一项重大战略举措.构建团员意识教育的长效机制,有利于长期深入广泛地开展团员意识教育工作,要从思想教育、组织建设、团务管理和"党建带团建"等方面去考虑.     

非营利组织视野下的高校教师管理

高校教师管理工作的关键在于如何帮助教师正视自身所承载的教育使命,处理好教育与科研、生存与发展、个体与组织等一系列关系。本文从高校的非营利组织特性入手,紧扣教师作为非营利组织成员应充分强调其职业理想与价值实现的这一特点,指出在高校教师管理中,尊重与保护教师的理想信念,构建积极有效的“对话”关系,分阶段地展开职业生涯规划,实现教师个体发展与高校发展的和谐统一。