MANAGING ACADEMIC INTERDISCIPLINARY RESEARCH PROJECTS*

This field study provides variables that can be used by practitioners as action levers and by future researchers as the basis for theoretical development. Conclusions from relevant literature and findings from interviews with interdisciplinary research management identified forty variables that were viewed as important to interdisciplinary research project success. After adjusting the data for reliability attenuation, these variables were further analyzed to identify the best prediction equation. The findings suggested that project age or the longevity of the project and open discussion of disagreements were the best predictors of performance.     

A LABORATORY STUDY OF INDIVIDUAL SEARCH PATTERNS IN A DECISION-MAKING SITUATION

This study investigates the effects of time and probability constraints on the search process in a decision-making situation. The setting was a behavioral laboratory in which subjects were asked to choose one art print from a selection of 260 prints. The prints were in sets of five for convenience in showing. In the nonconstraint condition, subjects were able to set their own pace in viewing prints and could obtain any print in the whole set that was desired. Under the constraint condition, the time and probability constraints were both operative. Under the time constraint, viewing additional sets required increasing amounts of time. Under the probability constraint, there was a constantly reducing probability—down to a minimum of ten percent—of obtaining an earlier print as more prints were viewed. In comparison to unconstrained subjects, constrained subjects viewed fewer prints and did more rechecking in total while the search was in process.     

THE EFFECT OF MASCULINE AND FEMININE BRAND NAMES ON THE PERCEIVED TASTE OF A CIGARETTE *

The purpose of the current study was to determine whether brand name can affect the public's evaluation of a product. All subjects smoked identical cigarettes. One group of subjects, however, knew the cigarettes by the name of “Frontiersman,” a masculine name, while the other group knew the cigarettes as “April,” a feminine name. Male and female subjects were asked to rate the cigarette on seven measures. Results show that women gave a more positive evaluation to the cigarette purportedly named “April,” while men gave a more positive evaluation to the identical cigarette when they thought it was named “Frontiersman.” In addition, women reacted more strongly than did men to brand name influence.     

ON ESTIMATING PARAMETERS FOR BETA DISTRIBUTIONS

The purpose of this paper is to comment on and give historical perspective to two methdologies for estimating parameters of beta distributions. Fielitz and Myers [3] [4] developed and advocated a methodology using the method of moments, while Romesburg [20] advocated a methodology usingthe method of maximum likelihood. However, what Fielitz and Myers presented as new research and suggested as an area needing further study is ground already trampled. The authors have prepared a graph to underline the superiority of the maximum likelihood method in fitting beta distributions.     

SENSITIVITY ANALYSIS WITH INTERACTION EFFECTS

The purpose of this paper is to extend the sensitivity analysis methodology as it applies to linear programming. The methodology developed herein is concerned with those changes in a technological coefficient that cause simultaneous changes in the relevant cost coefficients of the objective function. By proceeding from the definitions of feasibility and optimality, the authors develop formulas for determining bounds on the extent to which a technological coefficient, which has a predetermined effect on the corresponding cost coefficient, can vary without changing the optimal set of activities. After the formulas are developed, their use is demonstrated on a product-mix problem. This technique is of interest because changes in the rate at which an input is utilized can be expected to change the cost per unit of a resulting product. This interdependence should be recognized whenever a sensitivity analysis is performed on a technological coefficient of either a cost minimization or a contribution margin maximization problem.     

EXPLORING MARKET PRICING STRATEGIES VIA DYNAMIC PROGRAMMING

Price determinants as well as strategies can be studies by use of simulation, particularly if cost and price relationships can be related to market activity [1] [9] [11]. But, through the use of dynamic programming, given the market conditions, one can extend the analysis to include an optimal strategy. This paper describes a dynamic programming approach to studying price strategy. A model is developed to show that in a market characterized by cost/volume and price/volume relationships, profitability can be extended beyond that resulting from a dominant market strategy to an optimal maximizing strategy. Extension of the model is suggested for studying (a) sensitivity of a strategy (solution) to price level and cost changes, (b) optimal timing of withdrawal, and (c) present value analysis.     

DETERMINING OPTIMAL SHIFT SCHEDULES FOR TELEPHONE TRAFFIC EXCHANGE OPERATORS

A branch and bound algorithm is presented for determining the minimum number of telephone operators, and their shift schedules, required to meet demand that varies over a 24 hour operating period. An integer linear programming formulation is used, and the algorithm is described in terms of its separation, relaxation, fathoming, and branching procedures. Computational results are provided, using actual operating data. The results indicate that practical sized problems can be solved by the algorithm, involving as many as 100 different shift type variables and demand profiles typical of those encountered in many telephone traffic exchanges.     

How Latinos Are Transforming the United States: Research, Theory, and Policy

The United States is entering a new era, a period marked by some important demographic changes in the composition of the population, most especially significant increases in the Latino and Latino immigrant segments of society. These population shifts require corresponding interpersonal, organizational, and structural changes. The present issue bridges research and theory across disciplines and includes studies incorporating a variety of methodologies to examine these important areas. These articles begin to fill some of the voids where a systematic and robust corpus of knowledge is lacking. The contributions address topics ranging from issues of identity and interpersonal relations to pressing matters of educational significance to general approaches to navigating the cultural transitions that mark fluid transnational adaptations. Finally, each contribution delineates the policy implications resulting from the processes and literatures that are examined.