品牌延伸:资产价值转移与理论模型创建

本文通过对品牌延伸(Brand Extension)的研究综述和实证研究,提出决定品牌延伸的三大因子,并在此基础上构成品牌资产价值(Brand Asset Value),进而研究其在品牌延伸过程中的价值转移,从而构成了评估品牌延伸成败的标准,最终将各种因子和评估标准进行整合,提出了品牌延伸的理论模型。     

公司企业家精神培育的系统理论假设模型及验证

企业家精神是企业永续发展的不竭动力。是21世纪推动一个国家经济发展最主要的动力之一。本文从微观角度出发,研究公司如何采取有效的措施促进公司企业家精神的培育,进而提高公司的经营业绩。笔者在国内外相关领域研究成果的基础上,提出了影响公司企业家精神培育的系统理论假设模型,并通过实证研究验证了假设模型。     

《南开管理评论》1998年-2002年引文分析研究

本文采用引文分析方法对《南开管理评论》1998年-2002年所发表的论文的引文进行了统计分析,从引文量、引文语种、引文类型、引文年代、引文期刊、引文著者等几个方面做了综合评价,其目的是从文献引证的角度来透视该刊的学术水平和期刊质量,并从中寻求一些带有规律性的结论,为期刊的编辑出版提供一些参考。     

"五四"新文学运动前二十年文学理论批评文体的演进

文学理论批评文体是文学理论批评形式特征的总和。中国古代文论文体有其鲜明的特色 ,但也有明显的局限性。至近代 ,尤其是五四新文学运动前二十年 ,文学理论批评文体发生了巨大的变化。其变革的方向 ,总的来说是向现代文学理论批评文体演进。具体来看 ,体式向多样化、大容量发展 ;篇章结构趋向完整精致 ;语言文字趋向通俗浅显 ;对西方文体从模仿趋向融会贯通 ;文体的外在形式向规范化发展     

加快建设宁波国际远洋集装箱中转枢纽港的发展思路和实施步骤及对策

我国是世界经济增长重心第五次大转移的主要增长极，长江三角洲地区将发展成为世界第六个特大城市带。这都要求把宁波港建设成为上海国际航运中心的远洋集装箱中转枢纽港。实现这个目标的基本思路及时策：沪、甬、舟三港联合起步形成组合港；成立杭州湾大通道开发公司并尽快建成杭州湾大通过；宁波港建成自由港（区）或实行自由港（区）主要政策；港口附近建几个外向型商品市场。     

Minimum power assignment in wireless ad hoc networks with spanner property

Power assignment for wireless ad hoc networks is to assign a power for each wireless node such that the induced communication graph has some required properties. Recently research efforts have focused on finding the minimum power assignment to guarantee the connectivity or fault-tolerance of the network. In this paper, we study a new problem of finding the power assignment such that the induced communication graph is a spanner for the original communication graph when all nodes have the maximum power. Here, a spanner means that the length of the shortest path in the induced communication graph is at most a constant times of the length of the shortest path in the original communication graph. Polynomial time algorithm is given to minimize the maximum assigned power with spanner property. The algorithm also works for any other property that can be tested in polynomial time and is monotone. We then give a polynomial time approximation method to minimize the total transmission radius of all nodes. Finally, we propose two heuristics and conduct extensive simulations to study their performance when we aim to minimize the total assigned power of all nodes. The author is partially supported by NSF CCR-0311174.     

Flow shop scheduling with deteriorating jobs under dominating machines

This paper addresses no-wait or no-idle flow shop scheduling problems with deteriorating jobs, i.e., jobs whose processing times are an increasing function of their starting time. A simple linear deterioration function is assumed and some dominating relationships between machines can be satisfied. It is shown that for the problems to minimize makespan or weighted sum of completion time, polynomial algorithms still exist, although these problems are more complicated than the classical ones. When the objective is to minimize maximum lateness or maximum tardiness, the solutions of a classical version may not hold.     

回报计划感知价值及其与计划忠诚和品牌忠诚的关系研究

目前,客户回报计划已成为一种重要的关系营销手段,相关问题也开始引起学术界的关注。本文研究了回报计划的不同形式是如何影响客户对计划的感知价值的,同时回报计划的感知价值又是如何影响计划忠诚和品牌忠诚的,并且在研究的过程中考虑了产品或服务对客户涉入度的调节作用。结果显示,仅回报类型对计划感知价值的影响受到涉入度的调节,强涉入度下直接回报优于间接回报;而回报时间和回报额度对计划感知价值的影响不受涉入度的调节,延迟回报和差额回报优于立即回报和等额回报。同时,在强涉入度情况下,回报计划的感知价值通过直接和间接两务途径影响品牌忠诚;而在低涉入度争件下,回报计划感知价值对品牌忠诚没有直接影响,而是通过计划忠诚间接影响品牌忠诚。     

家族企业可持续发展的路径选择研究

家族企业在全世界经济中占有重要地位。从各个不同角度研究家族企业可持续发展的理论问题,介绍家族企业可持续发展路径选择的SHEMP理论,并且探讨了此种路径选择与环境的关系:从宏观的角度进行家族企业可持续发展的PEST分析,进而提出在现有融资环境、诚信环境和职业经理人市场条件下,我国家族企业的选择路径。     

Minimal Tetrahedralizations of a Class of Polyhedra

Given a simple polyhedron P in the three dimensional Euclidean space, different tetrahedralizations of P may contain different numbers of tetrahedra. The minimal tetrahedralization is a tetrahedralization with the minimum number of tetrahedra. In this paper, we present some properties of the graph of polyhedra. Then we identify a class of polyhedra and show that this kind of polyhedra can be minimally tetrahedralized in O(n ²) time.