Quality Provision with Heterogeneous Consumer Reservation Utilities

This study examines a firm's quality and price decisions when consumers differ not only in their willingness‐to‐pay for quality but also in their reservation utility for the basic product. We find that while the firm offers lower‐quality products when consumers' valuations for quality deteriorate, the optimal quality may increase with a negative shift in consumers' reservation utilities. We also investigate the optimal price and quality of the products within a vertically differentiated product line when the number of products is exogenously given. The existing literature shows that when consumers differ only in their willingness‐to‐pay for quality, the firm sets the efficient quality for consumers with the highest valuation for quality, whereas the concern for cannibalization pushes down the quality of inferior products. We find that when consumers are heterogeneous in both their reservation utility and valuation for quality, the concern for cannibalization may distort the quality upwards, even for consumers with the highest willingness‐to‐pay for quality. In addition, a low‐quality product may enjoy a higher profit margin than a high‐quality product within the product line.     

冲动性购买情境下消费者后悔影响的实证研究

采用情境投射与普通问卷相结合的多样化研究方法,探讨冲动性购买负面后果的影响以及不同归因的消费者受影响程度是否不同。结果表明,如果第一次冲动性购买行为带来负面后果,再次遇到类似情境时消费者的购买冲动性和认知评价都会受到较大影响,他们往往降低自身的购买冲动性,倾向于不再购买,并且对下一次购买具有负面的认知评价。同时,不同归因的消费者对再次冲动性购买的认知评价存在差异。     

Family Structure and Quality of Life of Elders in Rural China: The Role of the New Rural Social Pension

Using data from a survey in Ankang district of Shaanxi province of China in 2011, this article examines the protective effect of the New Rural Social Pension (NRSP) on quality of life of rural elders, as well the moderating effect on association between family structure and quality of life. An instrumental variable approach is used. NRSP is shown to significantly improve the quality of life of rural elders, and a robustness check shows that this effect is consistent across different sets of subgroups. Compared with the elders who have at least one son, the quality of life of those who are childless or have only one child is significantly lower. The NRSP is more likely to significantly improve the quality of life of one-child elders. In addition, the associations between the NRSP and the different facets of quality of life of the elders are significant except for the facet of sensory abilities.     

沂蒙文化生成与演进的历史分期摭探

沂蒙文化源远流长,博大精深。纵观其生成与演进的漫长的历史发展过程,史前是沂蒙文化孕育成长与独立发展的原生时期;西周至春秋战国是沂蒙文化走出沂沭河流域,与中原文化交汇互渐的拓展时期;秦汉是沂蒙文化融入中华民族大文化后蓬勃发展的激扬时期;魏晋南北朝是沂蒙文化在中国江南异彩纷呈的辉煌时期;隋唐宋金元是沂蒙文化发展平缓、单薄、弱化的低落时期;明清是沂蒙文化显现发展旺势的复兴时期;近现代是沂蒙文化输入先进思想和革命文化的焕然时期;当代是沂蒙文化特别是沂蒙红色文化丰富与弘扬的升华时期。     

《圣经》文化对大学生人文素养的影响及策略——基于大学英语教学

为了探讨在大学英语教学中《圣经》文化对大学生的影响,从而使大学英语教学更加有针对性,通过文献研究的方法探讨了大学英语教学中《圣经》文化对大学生综合人文素养的影响和策略,认为《圣经》文化对大学生提高跨文化交际能力、开拓国际视野、提高对世界文学和艺术作品的理解力和鉴赏力、培养人文主义精神和道德价值观都有积极的作用和影响,因此,在大学英语课堂上渗透《圣经》文化知识、开设《圣经》文化公选课或《圣经》知识讲座,已显得越来越有必要.     

负面网络消费者评论及商家回复对潜在消费者的影响

品牌归因与传播者归因对消费者购买意愿产生不同的影响.网络购物过程中高质量的负面消费者评论能够使潜在消费者产生较高水平的品牌归因,从而降低消费者的购买意愿.而商家针对高质量负面网络消费者评论的有效回复,可以取代负面评论而成为主导信息,降低消费者的品牌归因水平,进而提升购买意愿.网络消费者差评和商家回复同时存在时,针对一致性维度和区别性维度都可以使回复信息更加受到消费者的重视,从而作为潜在消费者信息处理过程的主导信息.同时,消费者的品牌归因水平还受到个人涉入度的影响.     

重庆市区县综合竞争力研究

文章建立区县综合竞争力评价体系,采用因子分析法对重庆市38个区县的综合竞争力进行实证分析,同时利用聚类分析法对38个区县进行分类.结果表明重庆市各区县的综合竞争力分为三个层次,都市功能核心区域和拓展区域的综合竞争力最强,城市发展新区域次之,而生态发展区域的综合竞争力最弱;各区县按区位特征主要分为两个大类.有鉴于此,提出应当继续按照“五大功能区域”发展战略的构想,在着力打造都市功能区域和城市发展新区域的同时带动生态发展区域的经济发展.     

核心价值、教育伦理与立德树人——第二届全国教育伦理学学术研讨会综述

2014年10月24日-27日第二届全国教育伦理学学术研讨会在井冈山大学召开.学者们围绕“核心价值、教育伦理与立德树人”这一主题就当前我国教育领域存在的教育伦理问题、师德建设以及德育工作改革等议题展开了深入研究与探讨.与此同时,学者们还从中华传统文化的传承、社会主义核心价值观对我国教育伦理进行反思,深入分析了导致我国当代教育伦理失范的根源,强调师德新规范的建设最是当务之急,应该把教育伦理和师德新规范建设具体落实在学生的德育工作中.     

Intergenerational Exchanges of Middle‐Aged Adults With Their Parents and Parents‐In‐Law in Korea

The authors investigated patterns of support exchanges between Korean adult children and their parents and parents‐in‐law, gender differences in these patterns, and implications of children's marital quality for exchange patterns. Data were from a nationally representative sample of married adults (N = 920, age 30–59 years) with at least 1 living parent and 1 living parent‐in‐law. Latent class analysis was applied to 12 indicators of exchanges (financial, instrumental, emotional support given to and received from parents and parents‐in‐law). Five classes of exchanges were identified, 3 showing balanced patterns of exchanges with parents and parents‐in‐law across three types of support and 2 classes with unbalanced patterns (e.g., giving instrumental and financial but not emotional support). The findings revealed variability in intergenerational exchange patterns, with a mix of patrilineal traditional and balanced patterns. Significant associations of exchange patterns with adult children's marital quality suggest the importance of balanced exchanges with parents for marriage.