CONSUMING IRELAND: LUCKY CHARMS CEREAL,IRISH SPRING SOAP AND 1-800-SHAMROCK

This article analyses some of the most prominent and long-lasting US advertising campaigns that have engaged themes of Irishness. The trend toward using Irishness to sanitize the commodified nature of goods and services in a variety of US television commercials has accelerated dramatically at the end of the 1990s. Expanding upon the formative campaigns discussed here, corporate brands as varied as General Foods International Coffees, AT & T Long Distance Service, the cholesterol medication Zocor, Folger's Coffee, Dr Pepper soda, Platinum Mastercard and Mobil Oil have all deployed advertising that references Irishness as a mode of transformative identity, a form of ideological camouflage, an accessory discourse to ‘family values’, or a catalyst for the pleasures of white ethnic heritage. Limited in its scope, but attentive to the strategies of some of the most formative campaigns that inspired these trends, this piece seeks to indicate some of the most prominent coordinates on the expanding map of Irishness in contemporary US popular culture.     

Deserving Victims?: Sexual Status and the Social Construction of Violence

Theoretical understanding of the meaning of the term violence is underdeveloped. This paper examines the question of how violence to the person is socially defined, and in particular how understandings of violence are both gendered and sexualised. It highlights how victim characteristics, as well as the social and interactional contexts in which violence occurs, influence interpretative frameworks, with specific reference to the binary distinction between the public and private and to notions of culpability and victimisation. This entails a consideration of the social meanings which constitute notions of a 'person' with a 'right to life' and occupation of 'public space'. The importance of the victim/perpetrator dichotomy in theorising violence is also considered. These themes and issues are examined in relation to a relatively new area of study; the case example of public violence towards lesbians and gay men.     

Facilities and HIV prevention in bathhouse and sex club environments

This project evaluated the extent to which businesses with a primary purpose of providing opportunities for sexual encounters between men (e.g., bathhouses and sex clubs) have implemented strategies that target their customers with important HIV and STD prevention messages. Between October 1996 and February 1997, we conducted structured telephone interviews with 63 businesses throughout the United States in order to describe their facilities and their HIV education and prevention efforts. Types of facilities offered were related to what businesses called themselves and the kinds of sex space they provided. All of the businesses reported that they provided condoms and lubricant on site; 95% provided educational materials such as posters and flyers about HIV/AIDS; and 40% provided HIV testing on site, with half of these also providing some type of STD testing. Although some level of HIV prevention and educational efforts by these businesses are described, further investigation into their efficacy is required.     

The Kumaraswamy generalized gamma distribution with application in survival analysis

We introduce and study the so-called Kumaraswamy generalized gamma distribution that is capable of modeling bathtub-shaped hazard rate functions. The beauty and importance of this distribution lies in its ability to model monotone and non-monotone failure rate functions, which are quite common in lifetime data analysis and reliability. The new distribution has a large number of well-known lifetime special sub-models such as the exponentiated generalized gamma, exponentiated Weibull, exponentiated generalized half-normal, exponentiated gamma, generalized Rayleigh, among others. Some structural properties of the new distribution are studied. We obtain two infinite sum representations for the moments and an expansion for the generating function. We calculate the density function of the order statistics and an expansion for their moments. The method of maximum likelihood and a Bayesian procedure are adopted for estimating the model parameters. The usefulness of the new distribution is illustrated in two real data sets.     

我国股市泡沫的制度分析

根据信息经济学和制度经济学的一般原理 ,从制度层面分析我国股市体制性泡沫的制度成因、作用机理及影响 ,提出了相应的对策建议     

The impact of attitude strength on customer-oriented priority setting by decision-makers: An empirical investigation

A key question in marketing decision-making pertains to what makes decision-makers focus on various types of information in different ways. Particularly in relation to a key marketing and management variable such as customer satisfaction this is an important issue. Costly derived customer satisfaction measures need to provide customer-oriented guidance regarding where to prioritise. Traditional research on intelligence use has mainly focused on objective research attributes, such as research quality. In this article, however, we will adopt the idea that decision-makers weigh information differently based on their perception of its relevance. With respect to crucial customer satisfaction information this represents an exciting, but nevertheless unexplored field of research. The results of latent variable modelling show that the strength of decision-makers’ attitudes toward customer satisfaction leads to a differentiated usage of satisfaction intelligence. By taking this into consideration, management and intelligence providers will be able to more effectively disseminate customer satisfaction information and facilitate a more customer-oriented perspective within firms.     

"三个代表"与可持续发展

中国社会的可持续发展受到了人口、资源和环境等的限制,怎样做到社会的可持续发展,江泽民同志的“三个代表”思想为我们提供了思路。只有符合可持续发展的生产力和文化,才是先进的生产力,先进的文化,也只有这样的生产力和文化才是代表最广大人民根本利益的先进生产力和先进文化。唯有坚持以“三个代表”的思想指导我们实现现代化的行动,才会有中国社会的可持续发展。     

论中国哲学中的"渔翁"和"樵叟"

本文对出现在古代诗文中的“渔翁”和“樵叟”这一文化现象作了探索 ,认为出现这一文化现象的原因是在于文人想借“渔翁”和“樵叟”来寄托某种思想 ;而被借用的“渔翁”和“樵叟”也通过文人的笔端 ,留下了大量的充满哲理的话语和思想 ,并以这些思想来平息文人内心世界的不平和愤懑。这是与文人历来看重“渔翁”和“樵叟”的劳动场所和劳动对象———山水、鱼鸟有关。文人之所以能在“游山水 ,观鱼鸟”的过程中得出思想、精神 (理趣、心诀 ) ,是在于它是建筑在“天人相通 ,万物一体”、“天地之教”———向自然要学问的哲学基础上的     

Quantitative Risk Assessment for Bovine Spongiform Encephalopathy in Low- or Zero-Prevalence Countries: The Example of Norway

A predictive case-cohort model is applied to Norwegian data to analyze the interaction between challenge and stability factors for bovine spongiform encephalopathy (BSE) during the period 1980-2010. For each year, the BSE risk in cattle is estimated as the expected number of cases. The age distribution of expected cases as well as the relative impact of different challenges is estimated. The model consists of a simple, transparent, and practical deterministic spreadsheet calculation model, in which the following country-specific inputs are entered: (i) annual imports of live cattle and meat and bone meal, (ii) age distribution of native cattle, and (iii) estimated annual basic reproduction ratio (R(0)) for BSE. Results for Norway indicate that the highest risk of BSE cases was in 1989, when a total BSE risk of 0.13 cases per year was expected. After that date, the year-to-year decrease in risk ranged between 3% and 47%, except for a secondary peak in 1994 at 0.06 cases per year. The primary peak was almost entirely (99%) attributable to the importation of 11 cattle from the United Kingdom between 1982 and 1986. The secondary peak, in 1994, originated mainly from the recycling of the U.K. imported cattle (92%). In 2006, the remaining risk was 0.0003 cases per year, or 0.001 per million cows per year, with a maximal age-specific incidence of 0.03 cases per million per year in 10-year-old cattle. Only 15% of the cases were expected in imported cattle. The probability of having zero cases in Norway in 2006 was estimated to be 99.97%. The model and results are compared to previous risk assessments of Norway by the EU.     

Whose Risk in Philadelphia? Proximity to Unequally Hazardous Industrial Facilities*

Objective. Few researchers have investigated who lives near the worst polluting facilities. In this study, we test for disparate impact from hazardous industrial and infrastructure facilities on racial/ethnic minorities, the disadvantaged, the working class, and manufacturing workers in the nine‐county Philadelphia MSA. Methods. Hazard Scores for Philadelphia‐area facilities in EPA's Risk‐Screening Environmental Indicators (RSEI) database were calculated and facilities mapped onto Census block group maps. One‐kilometer buffer zones around facilities were created and intersected with Census data on population inside and outside buffers. After correcting for spatial autocorrelation, we tested for relationships between Hazard Scores and characteristics of people near facilities using multivariate regression. Results. Hazard Scores rose along with percents black, Hispanic, disadvantaged, and employed in manufacturing in some (but not all) counties. Conclusions. Among those living near polluting facilities, minorities, the poor, and manufacturing workers lived near the most hazardous, constituting a disparate impact on these groups.