Local Solutions to Inequality: Steps Toward Fostering a Progressive Social Movement

Over the past four decades, inequality of income, wealth, and power have become increasingly extreme in the United States. The triumph of a neoliberal agenda to reduce taxes, deregulate the economy, and promote international trade has undermined the economic status of the middle class, increased poverty, and led to a concentration of wealth. This nation has gone through such periods before, followed by progressive movements that have realigned economic and political forces. I argue that we may be at a point where a new progressive social movement is about to emerge and I point out several areas where rural sociologists are working, such as local food systems, that reflect a reorientation of social values supporting such a movement. Promoting local food systems and similar locality‐based enterprises can foster economic relationships embedded in multistranded social relationships and contribute to progressive change through reducing the central role of large corporations in our daily lives. Building on Busch's (1999) concept of Leviathan, I identify the roles of researchers and community activists in which rural sociologists can work to democratize social, economic, and political relationships in society.     

A Transaction‐Efficiency Analysis of an Internet Retailing Supply Chain in the Music CD Industry*

The emergence of the Internet may have fundamentally altered the mechanisms underlying information exchanges between sellers and end consumers. However, little attention has been given to the impact these mechanisms have on the efficiency of supply chain operations. This paper begins to address this deficiency in the literature by evaluating supply chain transaction efficiency effects from Internet purchases by consumers. It develops and empirically tests a theoretical framework examining the role Internet purchases have in establishing transaction‐efficiency levels in product exchanges involving sellers, placed at different supply chain echelons, and consumers. The theoretical framework integrates the transaction‐cost and internet economics, inter‐organizational information systems, and supply chain management literatures. Empirical testing, via structural equation modeling, is based on archival data in the Internet music CD market. The results show that Internet‐mediated purchases by consumers allow for greater transaction efficiencies when inventory ownership is postponed farther upstream in the supply chain and supply chain echelons are disintermediated. The results also indicate that channel structure configuration, defined by the supply chains' Internet retailing echelon, moderates these transaction efficiency effects.