功能性价值和象征性价值对品牌忠诚的影响:性别差异和品牌差异的调节作用

根据品牌资产、品牌关系和目标理论,本文从理论上阐释了价值作为品牌忠诚直接前置变量的作用,功能性、象征性价值对品牌忠诚的影响在实证研究中得到支持,而且这种影响存在非线性的特征.本研究进一步考察了性别差异和品牌差异对上述影响的调节作用,结果表明:(1)象征性价值对品牌忠诚的影响存在性别差异,其作用女性强于男性;(2)随着品牌差异的提高,功能性、象征性价值对品牌忠诚的影响增强.     

基于BB拓展模型的营销传播效果评价

以往的研究很少关注不同的营销传播手段对新顾客和忠诚顾客的不同影响,本文利用拓展的BB模型实证研究发现这种有差异的影响是存在的,这说明企业有必要针对新顾客和忠诚顾客分别制订不同的媒体计划,以便提升营销传播的效果.     

Information Acquisition and Voluntary Disclosure in an Export‐Processing System

We study a strategic information management problem in the export‐processing trade, where the buyer controls the raw material input and sales and the producer is responsible for production. The production is vulnerable to random yield risk. The producer can exert a costly effort to acquire the private yield rate information and discretionarily share it with the buyer. We develop a sequential Bayesian game model that captures three key features of the system—endogenous information endowment, voluntary disclosure, and ex post information sharing—a significant departure from the literature. The optimal disclosure strategy is driven by the trade‐off between the gains from Pareto efficiency improvement and self‐interested overproduction. It is specified by two thresholds on yield rate: only the middle‐yield producers (with yield rate between these two thresholds) share private information to improve supply‐demand match; the low‐ and high‐yield producers withhold information to extract excess input from the buyer. The buyer in response penalizes nondisclosure with reduced input and rewards information sharing with a larger order. This strategic interaction is further exacerbated by the double marginalization effect from decentralization, resulting in severe efficiency loss. We examine the effectiveness of three corrective mechanisms—vertical integration, mandatory disclosure, and production restriction—and reveal the costs of information suppressive effect and overinvestment incentive and the benefit from concessions on the processing fee. Our study endogenizes the asymmetric supply risk and provides the first attempt to rationalize the strategic interactions of informational and operational incentives in the export‐processing system.     

Optimal Inventory Control with Retail Pre‐Packs

A pre‐pack is a collection of items used in retail distribution. By grouping multiple units of one or more stock keeping units (SKU), distribution and handling costs can be reduced; however, ordering flexibility at the retail outlet is limited. This paper studies an inventory system at a retail level where both pre‐packs and individual items (at additional handling cost) can be ordered. For a single‐SKU, single‐period problem, we show that the optimal policy is to order into a “band” with as few individual units as possible. For the multi‐period problem with modular demand, the band policy is still optimal, and the steady‐state distribution of the target inventory position possesses a semi‐uniform structure, which greatly facilitates the computation of optimal policies and approximations under general demand. For the multi‐SKU case, the optimal policy has a generalized band structure. Our numerical results show that pre‐pack use is beneficial when facing stable and complementary demands, and substantial handling savings at the distribution center. The cost premium of using simple policies, such as strict base‐stock and batch‐ordering (pre‐packs only), can be substantial for medium parameter ranges.     

基于顾客满意和顾客忠诚关系的市场细分方法研究

在顾客满意与顾客忠诚的相关关系方面,目前国内外许多学者都有不同的研究和看法。本研究认为,对于不同的顾客群体,顾客满意对顾客忠诚具有不同的影响,从而也为企业带来不一样的价值和利润。本研究尝试采用一种新的聚类回归方法,根据顾客满意和顾客忠诚的关系细分顾客群体,并以手机行业为例进行实证分析,探寻哪些顾客群体的满意度对忠诚度影响较高,哪些顾客群体其忠诚与否基本不受满意度的影响。     

环境不确定性、组织冗余与原始性创新的关系研究

本文探讨了环境不确定的两个维度(技术不确定性和市场不确定性)对企业原始性创新的直接影响,以及运用权变的方法研究了组织冗余对以上两种关系的调节作用。通过对404家中国企业的实证研究发现,环境不确定性的两个维度对企业原始性创新的影响不尽相同,其中技术不确定性与企业原始性创新正相关,市场不确定性与企业原始性创新负相关;此外,随着已吸收冗余的增多,市场不确定性与原始性创新的负向关系增强;随着未吸收冗余的增多,技术不确定性与企业原始性创新的正向关系增强,市场不确定性与企业原始性创新的负向关系增强。研究结论发展了现有的创新文献,具有一定的理论与实践意义。     

销售时信息披露的公平原则与互利原则

本文通过对销售商向消费者披露产品的信息的责任和义务的分析,比较了信息披露道德的公平原则和互利原则.指出了信息披露的伦理要求,应根据各种具体问题的不同适当地在公平原则和互利原则之间定位.     

虚拟产业群的运作管理模式研究

虚拟产业群是一种松散的企业网络组织,在网络信息技术的支持下成为虚拟企业构建与运作的基础平台。基于这一出发点,本文通过分析与研究虚拟产业群运作的目标、创建过程、组织结构形式、运作过程主要活动及必需的基础设施建设等问题,提出了虚拟产业群运作管理的基本模式。同时,为充分理解这一模式,文后给出了两个实际案例。最后,总结了虚拟产业群运作对虚拟企业的基础作用与价值所在。     

完善国有商业银行管理信息系统的构想

通过对商业银行计算机网络现状的分析,提出应在我国整个金融系统尽快开发完善管理信息系统,并对系统的构成要素提出了设想。     

摩托车市场需求预测模型研究

本文通过对摩托车市场系统分析,确立了相关影响因素,建立了回归预测模型和系统动力学模型,依此对我国摩托车未来需求量进行了预测.