Marketing as an Investment in Shareholder Value

We present resource‐based and capability‐based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a U‐shaped quadratic effect on shareholder value creation (Tobin's q) that calls for marketing investment to be protected and increased, not surrendered. We show how marketing investments interact with investments in R&D, human capital and operations to reveal how strategic co‐investments can alter the shareholder value of marketing. Finally, we show how competitive intensity and failings in the firm's investment productivity (its ability to convert investment expenditure into sales) point to malaise in the firm's own strategic architecture as a fault for perceived poor returns from marketing investments. Our findings suggest that marketing investment should not be scapegoated when its contributions to shareholder value are not as expected. When invested in strategically and in combination with other investments, marketing can unlock exciting improvements in shareholder value.     

Understanding the theory behind the Last Planner System using the Language-Action Perspective: two case studies

Since the Last Planner System® (LPS) was devised in the early 90s, a number of studies have pointed out the need to understand the underlying theory in which it is based on. The Language-Action Perspective (LAP) has been suggested as a suitable approach to understand the management of commitments in the LPS. This paper aims to assess the contribution of LAP to understand construction planning and control systems based on LPS. Two case studies were carried out in different construction companies, both highly experienced on the use of LPS. The results reveal the role of LAP for creating explicit representations of commitment flows that can be used to explain the sources of complexity and failures in planning systems, as well as for describing the profile of planning and control meetings.     

A copula-based Markov chain model for the analysis of binary longitudinal data

A fully parametric first-order autoregressive (AR(1)) model is proposed to analyse binary longitudinal data. By using a discretized version of a copula, the modelling approach allows one to construct separate models for the marginal response and for the dependence between adjacent responses. In particular, the transition model that is focused on discretizes the Gaussian copula in such a way that the marginal is a Bernoulli distribution. A probit link is used to take into account concomitant information in the behaviour of the underlying marginal distribution. Fixed and time-varying covariates can be included in the model. The method is simple and is a natural extension of the AR(1) model for Gaussian series. Since the approach put forward is likelihood-based, it allows interpretations and inferences to be made that are not possible with semi-parametric approaches such as those based on generalized estimating equations. Data from a study designed to reduce the exposure of children to the sun are used to illustrate the methods.     

Toward a multi‐ethnic public sphere? Media consumption in highly diverse districts in Spain

This article examines media consumption in highly diverse districts in Spain as representative of recent changes in this field due to new immigration to countries in Southern Europe in times of crisis. Drawing on findings from two surveys, we observed a decrease in access to media specifically aimed at audiences of minority cultures between 2010 and 2012. It is suggested that this decline is not due to a modification in media consumption habits by minority groups, but rather the economic crisis of 2008. Furthermore, we study the consumption of minority media by natives: we observe that youth and more educated individuals consume other cultures’ minority media to a greater extent, particularly the press, radio, and Internet news sources. We suggest that elements are present that public administrations could utilize to further develop a multi‐ethnic public sphere. Finally, we explore the emergence of a new transnational dimension to the multi‐ethnic public sphere.     

Urban habitats can affect body size and body condition but not immune response in amphibians

Does urbanization affect key life-history traits in native organisms? Some studies show that urban areas reduce diversity in certain taxa, but there is little insight into how these environments affect physiological and ecological traits. Urban areas have distinct physical structure and ecological processes compared to original habitats. The environmental changes associated with urban areas can influence the costs and benefits of different traits and behaviors of local organisms. Some of these effects have been explored in groups such as birds, but we might expect stronger effects in animals with reduced mobility, such as amphibians. Importantly, the effects of urban habitats on amphibians have not been explored, in spite that these are the most threatened vertebrate group in the world. Here, we compared three main traits related to the fitness of amphibians in urban and natural habitats: body size, body condition and immune response. To test the generality of our results, we assessed adult males of four amphibian species. We found that the body size was larger in urban environment populations in three of four studied species, while the body condition was better in the urban populations of two aquatic newt species. Finally, we found no effect of urbanization on the immune response of individuals of any species. In conclusion, we show that different species of amphibians may be affected differently by anthropogenic habitat alteration depending on their specific ecology.     

Usability and Feasibility Study of a Remote Cognitive Behavioral Therapy System with Long-Term Unemployed Women

We present the results of the use of a cognitive behavioral therapeutic intervention tool to improve the mental, physical, and social health of a group of long-term unemployed women in Spain. Method: We sent automated text messages (SMS) to the mobile phones of long-term unemployed women selected at random from public social services. During a 28-day intervention period, women received four daily automated text messages on her mobile phone on a predetermined hourly schedule. We measured depression symptoms at the start and end of the intervention and we analyzed qualitative data to determine the acceptability of a remote SMS program. Results: Depression symptoms using the Personal Health Questionnaire-9 (PHQ-9), went from an average of 13.8 at baseline to 4.9 at the end of 28 days (p?=?0.89). One hundred percent of the women reported that they liked receiving the text messages and most found them helpful.     

Duration and Recurrence of Unemployment Benefits

Using administrative data for the period 2005–2010, we test for the existence of segmentation in the pool of the unemployed receiving benefits and investigate the factors associated with the duration and recurrence of the receipt of unemployment benefits in Spain. The results suggest the existence of (at least) three groups of individuals, each with different combinations of covered unemployment duration and recurrence. We also find that the impact of the employment crisis has been an increase in the average length of time spent receiving unemployment benefits and the recurrence. Our findings support the hypothesis that not only the heterogeneity but also the previous experience of receipt increase the expected duration of subsequent benefit periods.     

QUALITY DIFFERENCES,THIRD‐DEGREE PRICE DISCRIMINATION,AND WELFARE

We propose a model with two markets to analyze the welfare implications of price discrimination with quality differences. In each market a local firm that operates in that market only competes against a global firm that operates in both markets. Local firms produce higher‐quality goods than the global firm. If the quality levels of the local firms' products are the same, price discrimination is never welfare‐decreasing. If they differ, discrimination is welfare‐increasing if quantity increases. Because of a positive allocation effect of price discrimination, there are parameter values such that welfare increases while total output decreases with price discrimination. (JEL D43, D60)