数字营销传播背景下的新型社会形态研究

随着数字营销传播的发展,社会形态发生了巨大的改变.数字营销传播的载体改变了传统的生活方式,让消费和传播变得更加精准,各种各样私人化的定制服务满足了人们个性化的需求.这种新型的营销传播方式让消费者在市场中占据了主导位置.数字技术在改变生活方式的同时,也改变着人们的认知系统和价值观念.经过数字营销传播的洗礼,社会结构重新部落化,沟通变得更加平等.行业之间开始融合,不同领域的行业边界变得模糊不清.以往的营销传播理念已无法满足当今大变革时代的需求,新型社会形态需要全新的营销传播理论与之相对应.     

苏轼南贬儋州经行路线考论

苏轼一生南羁北宦、颠沛流离,其中南贬儋州乃宦迹的最后一站。他于绍圣四年（1097）四月十九日离开惠州,同年七月二日到达儋州;元符三年（1100）六月上旬遇赦北归,建中靖国元年（1101）一月四日到达大庾岭,结束了岭南贬谪生活,回到内地。其间所经行的路线、交游的人物及创作的诗文,班班可考,无不彰显了诗人坎坷的心路历程与丰富的情感内涵。我们通过察考苏轼南贬儋州经行路线,兼及其交游人物与所作诗文,对深化晚年苏轼研究,探讨宋代交通与文学关系研究均不无禆益。     

基于因子分析的株洲各县市区 综合经济实力评价

市区经济发展离不开本市各个县市区经济的贡献,而本市各县市区发展之间的差异会影响整个市区的经济发展。株洲市近几年来发展迅速,但各县市区的发展却有很大差异。通过因子分析方法研究株洲市各县市区的综合经济实力问题,并根据株洲统计年鉴提出了14个反映城市综合经济实力的指标。研究结果反映了株洲市各县市区的经济发展之间差异,为株洲市经济发展提供了参考。     

A Seemingly Unrelated Nonparametric Additive Model with Autoregressive Errors

This article considers a nonparametric additive seemingly unrelated regression model with autoregressive errors, and develops estimation and inference procedures for this model. Our proposed method first estimates the unknown functions by combining polynomial spline series approximations with least squares, and then uses the fitted residuals together with the smoothly clipped absolute deviation (SCAD) penalty to identify the error structure and estimate the unknown autoregressive coefficients. Based on the polynomial spline series estimator and the fitted error structure, a two-stage local polynomial improved estimator for the unknown functions of the mean is further developed. Our procedure applies a prewhitening transformation of the dependent variable, and also takes into account the contemporaneous correlations across equations. We show that the resulting estimator possesses an oracle property, and is asymptotically more efficient than estimators that neglect the autocorrelation and/or contemporaneous correlations of errors. We investigate the small sample properties of the proposed procedure in a simulation study.     

澳门旅游博彩形象的实证研究

澳门博彩业回归后迅速发展,随著"澳门历史城区"被列入"世界文化遗产",该行业更出现前所未有的繁荣景象。然而,除了"赌城"的形象外,澳门的旅游博彩形象还有甚么元素呢?本文结合了"结构法"与"非结构法",针对澳门旅游博彩形象进行问卷调查,来了解它的内涵及意义,并尝试提出一些适合澳门旅游博彩形象发展的建议,以利澳门这个"龙头"产业的可持续发展。     

试论清朝初期对侗族地区土司的管理

清朝初期,清政府十分重视对侗族地区土司的管理。广加招徕,准予承袭,制定并施行一系列严密的管理措施。这对于稳定和巩固西南边疆,起了重要的作用。随着侗族地区土司制度的腐朽,其弊端日渐显露,为雍正时期清政府于此进行改土归流提供了条件。     

客源信息缺失是制约旅游业发展的短板

重视对客源市场信息的了解,才算了解“市场导向”的真实内涵,深入了解客源市场需求,是解决目前旅游市场营销中种种不足与弊端,促使旅游业健康发展的根本。     

传统藏戏的审美张力分析

传统藏戏将教化性和审美性融合统一,形成了具有无限延展的审美空间,被藏民族一代代接受和传承。传统藏戏的多种元素彼此之间相互对抗、冲突和矛盾,形成具有张力的审美空间和强大的审美冲击力,使接受者产生共鸣,在艺术的审美中获得精神的洗礼。在传统藏戏中,主客体巨大反差产生崇高美,体现出藏民不屈的超越精神,以及克服和战胜恐惧后的心灵慰藉和平静;传统藏戏采用佛教逻辑叙述故事,集中体现藏民的人生姿态和精神信仰以及对于真善美的认知和追求,凸显世俗的人性美;藏戏以美的艺术形式和程序化的艺术表演再现普通大众的味与情,形成独具特色的审美情感和审美趣味,最终达到宗教教化的目的;藏戏中戏师的理性讲述与演员的感性表演形成对照,让受众游走于理性与感性之间,对于人物与情节有了更加深刻的感性认知和理性反思;藏戏重复与回环的情节设置使故事情节发展更曲折,人物形象更丰满,主题思想更鲜明,形成了复调之美。     

A qualitative case study of a Korean former addict’s existential self‐interpretation and identity transformation

This study explored the case of a former addict, focusing on his existential self‐interpretation and identity transformation process. This study began from the question of whether philosophical processes related to existential self‐interpretation could lead to the formation of the concept of bottoming out and of identity transformation. To answer this question, the study analyzed the case of a male in his mid‐forties who was addicted to drugs for approximately 30 years and has only recently maintained abstinence. The study used the phenomenological approach to determine the meaning drugs held for him in each stage, and what drug‐related identity he had in each stage. Further, this study identified the integrative implications of these meanings in terms of existential self‐interpretation and identity transformation. The four different identities the man identified for the four stages of his life were juvenile delinquent, gang member, half‐gangster, and breadwinner, and the associated meanings drugs had for him during each period were “glue,” “filthy,” “leeches,” and “abstinence,” respectively. Finally, this study elucidated the integration of these meanings through the hermeneutic circle, identified the social welfare implications of the findings, and developed educational recommendations.     

Diana Fu: Mobilizing Without the Masses: Control and Contention in China

VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations -