Zur Wirkung von Neukunden-Promotions auf Bestandskunden

Service providers frequently offer better deals to prospective customers than they offer to customers who prolong their contracts. The present paper examines the effectiveness of incentives on new customers and, perhaps even more significantly, assesses negative effects on existing customers. To test the hypothesized effects, a series of two experiments was conducted. Results indicate that promotions that are offered exclusively to prospective customers have a negative effect on existing customers, and that this negative effect is stronger for customers with a short relationship age and for those at the end of their contract life-cycle. The unfairness and inequity perceived by existing customers can be substantially reduced if these customers are offered the opportunity to receive a part of the promotion value, while the promotion??s effectiveness to attract new customers remains unaffected.     

The effects of state-dependent human behavior on the design of a serial line

Most research on line design assumes that human operators perform independently from the status of the line. Recent empirical evidence is contradictory. Humans are likely to change their working speed if they might otherwise cause idle time (Schultz et al., Manage Sci 44(12):1595–1607, 1998). This peculiarity of worker behavior is observed in a variety of settings but little is still known about optimal line design that accounts for this more realistic modeling of worker behavior. Therefore, we analyze work allocation in a serial line with limited buffer capacity and adaptive human behavior. An extensive simulation study reveals that optimal work allocation in state-dependent models is different from classical state-independent models. A bowl-shaped work allocation might be suboptimal and design guidelines are more complicated. Depending on the extent of human reactions, a bowl-shaped, balanced, or reversed-bowl work allocation can be preferable.     

Prozessverbesserung mit Reifegradmodellen

Since the Software Engineering Institute has published the Capability Maturity Model in 1991, maturity models evolved into a commonly used instrument for assessing the state of a specific class of objects and for identifying improvement measures. As process improvement is a core task of business process management and takes top positions on CIO agendas, maturity models are prospering in this domain as well. However, it remains unclear which maturity levels should be aspired for distinct processes or process groups. Numerous companies strive for increasing or even maximizing maturity levels. Some maturity model specifications contain oppositional advice, but lack concrete recommendations. Even academia provides no answers. Against this background, we propose a mathematical optimization model that builds on insights from value-based management in order to analyze general economic relationships of process improvement with maturity models. The guiding effects of these relationships are illustrated using the example of ??CMMI for Services??. We conclude by discussing limitations and by pointing out theoretical as well as managerial implications.     

民营企业文化管理的重构

民营企业文化管理重构,主要包括理念和制度两个方面.在理念上,要把民营企业的非理性的血缘、情缘文化理念,转变为现代企业的业缘、事缘理念;要用"以人为本"的现代管理理念,取代以"以工具为本"的陈旧理念;用注重灵魂塑造的理念,取代注重形式主义的有害理念;用注重长期培育的理念,取代追求短期见效的落后理念;用注重形成企业集体无意识的理念,取代注重企业细小行为规范的肤浅理念.在制度方面,民营企业要努力建构自己的文化意义符号管理制度,文化沟通网络管理制度,职场氛围管理制度,文化训练管理制度,文化遗传管理制度等.     

论国家主权与国际法的关系

国家主权与国际法的关系一直是国际法领域倍受关注的热门话题之一.为了正确辨析两者之间的关系,首先必须弄清主权的性质、主权与主权权利的不同概念及相互关系.笔者认为,主权权利区别于主权的特征在于,不仅其自身具有可分割或可让与性,而且可与主权相分离,甚至全部主权权利的不能行使也不构成对主权的否定.以此为基础,本文将主权与国际法的关系划分为两个层面,即国家主权与国际法相互依存的关系、国际法对主权权利的丰富、发展和限制的关系.     

南充市城区已婚育龄妇女二孩生育意愿研究

2018年4—5月在四川省南充市城区采用便利抽样,以已婚且未育或已育一个小孩的育龄妇女为研究对象,采用自制匿名问卷,以面对面的形式收集资料,了解实施全面二孩政策后南充市育龄妇女的生育意愿,为南充市的人口研究提供参考依据。在213名调查对象中,56人(26.3%)有二孩生育意愿,140人(65.7%)无二孩生育意愿,17人(8.0%)不确定是否生育二孩。南充市被调查者的理想子女个数均值为1.46,意愿子女个数均值为1.27。不同文化程度(χ2=7.512)、配偶月收入(χ2=12.641)、理想子女数(χ2=66.401)、一孩性别(χ2=5.441)的育龄妇女间二孩生育意愿差异有统计学意义(P<0.05)。Logistic回归分析显示,第一个孩子性别为女孩(OR=2.641,P=0.021)、丈夫月收入越高(OR=1.761,P=0.028)、理想子女数多于1个(OR=29.040,P<0.001)的育龄妇女更有意愿生育二孩。南充市城区二孩生育意愿处于较低水平,经济收入、理想子女数、一孩性别会影响育龄妇女的二孩生育意愿。全面二孩政策对于促进育龄妇女生育二孩的效应有限,应当建立相关的配套政策,以促进全面二孩政策的实施。     

侵权诉讼的膨胀及对策

侵权纠纷是民事诉讼机制解决的主要对象。随着社会的发展,侵权案件逐渐增多,过量的侵权诉讼会带来很多不良后果,不仅是对法律制度本身的损害,更对经济发展产生严重的负面影响。要解决侵权诉讼的膨胀问题,必须找到控制侵权诉讼的正确途径。     

我国公司债权人保护制度的缺陷及完善

切实、全面地保护债权人的利益是我国公司法的基本目的,公司法的诸多规定都体现出对债权人利益的保护.但现行公司立法以及司法实践中对公司债权人的保护还存在着某些缺陷,文章针对这些缺陷提出了一些完善措施.