Creatively escaping insularity and encouraging internationalism: British radicalism,history from below,and public relations historiography

In this article, we examine what PR history can learn from a small but internationally influential group of radical historians in Britain. In particular, we examine how they managed to be powerfully democratic through an imaginative sensitivity to the voices of people often excluded from history; through grounding research in specific, often small, localities, and communities; and paradoxically, managing to avoid enough of the insularity associated with the notorious “little Britain” mindset to attract interest and interactions from historians across the world. Our article highlights the relevance to PR history of the following four aspects: 1) their awareness of the need to interact locally and beyond national boundaries; 2) their concern for inclusion (especially for subjects excluded or marginalized in earlier historical accounts); 3) their strategies for escaping insularity and increasing interdisciplinarity; and 4) their illustrations of imagination as a vital component in historical writing. For contemporary PR history writing we argue: that the first aspect, the fusion of the local with the post-national, has become a necessity as globalization keeps expanding; that the second, strategic inclusiveness, has urgency for a field reflecting on the social shortcomings of its own organization-centered past; that the third, interdisciplinary, has intensified in utility as fields adapt to the massive growth in different kinds of knowledge (from big data to neuroscience); and that the fourth, passionate and engaged imagination, is needed for revisionist accounts of the past to help reclaim more prosocial futures.     

Publicizing atrocity and legitimizing outrage: Picasso’s Guernica

Picasso created his most famous painting, Guernica, in just over three weeks in 1937 after the bombing of the little town of Guernica, located in the Basque region, during the Spanish Civil War. Thousands of innocent people were injured or killed. In its sharp lines, its confusion and its distorted shapes, Guernica shows the suffering and pain of war. Rather than using color, especially vivid reds, Picasso used only black and white paint as symbols of death, mourning and tragedy. He believed that brighter colors might distract the viewer from the agony of the scene. In Guernica, most of the figures have open mouths; hear them shouting, groaning or screaming. The aim of this paper and its relevance to public relations is to examine whether and how visual communication can publicize and frame a military event, the character of military leaders, and warfare as a generic aspect of democratic self-governance. This paper proposes that rhetorical, discursive art can contribute impact to public relations efforts, by focusing attention, making issues public, and making informative, framing, and democratizing statements. Even more important is the ability of art to express moral outrage, especially when giving voice to muted interests.     

Modelling long-term pan-European population change from 1870 to 2000 by using geographical information systems

Summary.  The paper presents work that creates a geographical information system database of European census data from 1870 to 2000. The database is integrated over space and time. Spatially it consists of regional level data for most of Europe; temporally it covers every decade from 1870 to 2000. Crucially the data have been interpolated onto the administrative units that were available in 2000, thus allowing contemporary population patterns to be understood in the light of the changes that have occurred since the late 19th century. The effect of interpolation error on the resulting estimates is explored. This database will provide a framework for much future analysis on long-term Europewide demographic processes over space and time.     

Controlling type I error in the reference‐scaled bioequivalence evaluation of highly variable drugs

Reference‐scaled average bioequivalence (RSABE) approaches for highly variable drugs are based on linearly scaling the bioequivalence limits according to the reference formulation within‐subject variability. RSABE methods have type I error control problems around the value where the limits change from constant to scaled. In all these methods, the probability of type I error has only one absolute maximum at this switching variability value. This allows adjusting the significance level to obtain statistically correct procedures (that is, those in which the probability of type I error remains below the nominal significance level), at the expense of some potential power loss. In this paper, we explore adjustments to the EMA and FDA regulatory RSABE approaches, and to a possible improvement of the original EMA method, designated as HoweEMA. The resulting adjusted methods are completely correct with respect to type I error probability. The power loss is generally small and tends to become irrelevant for moderately large (affordable in real studies) sample sizes.     

Carryover negligibility and relevance in bioequivalence studies

The carryover effect is a recurring issue in the pharmaceutical field. It may strongly influence the final outcome of an average bioequivalence study. Testing a null hypothesis of zero carryover is useless: not rejecting it does not guarantee the non‐existence of carryover, and rejecting it is not informative of the true degree of carryover and its influence on the validity of the final outcome of the bioequivalence study. We propose a more consistent approach: even if some carryover is present, is it enough to seriously distort the study conclusions or is it negligible? This is the central aim of this paper, which focuses on average bioequivalence studies based on 2 × 2 crossover designs and on the main problem associated with carryover: type I error inflation. We propose an equivalence testing approach to these questions and suggest reasonable negligibility or relevance limits for carryover. Finally, we illustrate this approach on some real datasets. Copyright © 2015 John Wiley & Sons, Ltd.     

Nanoblogging PR: The discourse on public relations in Twitter

By analysing 653 tweets that include the word “public relations” or the acronym “PR”, the purpose of this paper is to show how Twitter contributes to the development of the theory and practice of public relations. In order to achieve this aim, an exploratory research has been conducted.     

Frank Capra's Why We Fight and film documentary discourse in public relations

This article analyzes the influence of Archibald MacLeish's “strategy of truth” and the principles of the Government Information Manual for the Motion Picture Industry in the production of Frank Capra's documentary series Why We Fight. One of the main contributions of this research is to show how this series is the most important example of the application of the strategy of truth and, at the same time, one of the main examples of public relations audiovisual product realized to be addressed to American Army as well to the American public opinion. It is argued that Capra's Why We Fight made a substantial and long-lasting contribution to public relations, particularly in terms of its discourse and the use of analepsis has PR narrative resource. Overall, the article positions Why We Fight as one of the greatest efforts ever made in the history of military public relations.     

The emergence of employer information networks in an experimental labor market

We use laboratory experiments to investigate whether employer networks emerge that facilitate information sharing about the trustworthiness of job candidates. The design allows us to distinguish between mechanisms underlying the relations among employers and those between employers and workers. One type of network we observe is an ‘anonymity network’ where information is anonymously and voluntarily provided as a collective good for all employers to use. The other type is a ‘reciprocity network’ where information sharing is driven by the rewarding of previously given information by the requestor. Recruitment through these networks leads to higher earnings for both employers and workers.     

Results of a Quality of Work Life Index in Spain. A Comparison of Survey Results and Aggregate Social Indicators

The European Union launched the Lisbon Strategy in 2000 with the aim of establishing itself as the world’s most powerful economy. The importance of job quality has returned to the top of the European employment and social policy agenda. As targets are set, significant progress has been made in the creation of indicators. In this study, we compute a composite index for quality of work life using the dimensional structure provided by the European Commission, and present our results for regions, sectors, professional categories and sizes of firm in Spain in the period 2001–2004. We find that better results are found in the more developed regions, in service sectors, in bigger firms and in jobs with more responsibility. Finally, we compare the results of the index with workers’ subjective perceptions of job satisfaction, measured by a quality of work life survey. The test results reveal a strong relationship between the two measurements.