目标导向层次分析方法

对含有抽象属性的多属性层次结构而言,层次分析法即AHP（包括DIS-AHP、ABS-AHP、IDE-AHP和SUP-AHP四种具体方法）会因比率比较基准缺失、权重内涵模糊不清或方案评价不保序而缺乏科学理性。为发展AHP,基于摆幅置权（SW）判断模式和多属性决策属性价值公度方法,首先给出了能为层次结构抽象属性上的SW判断提供支持的规约性多属性决策属性价值公度方法,然后由此并结合多属性价值理论给出了能够克服现有层次分析法内在缺陷的目标导向层次分析方法即ToAHP。相对于AHP,ToAHP在判断模式与权重内涵、方法建构的理论基础和相关假设检验、方案评价保序与其内在数理依据上具有明显的相对科学合理性。应用分析表明：在输入信息可比的条件下,ToAHP明显优于AHP的四种分析方法之中最具可信性的SUP-AHP方法。     

Policies to Attract R&D-related FDI in Small Emerging Countries: Aligning Incentives With Local Linkages and Absorptive Capacities in Chile

Over the last decade we have witnessed an unprecedented growth in the number of cross-border R&D investments towards large emerging countries such as China and India. However, small middle-income countries have played a marginal role as recipients of R&D-related FDI despite increasing policy efforts. In particular, several Latin American countries have recently launched new policy programs with the aim of attracting this kind of investments, but it remains uncertain whether public incentives can be useful to compensate for other locational disadvantages. The case of Chile provides an interesting empirical setting to explore these issues because during the last decade its government has been actively promoting R&D-related FDI through a new policy mix. This article suggests that for national innovation systems to benefit from the attraction of internationally-mobile R&D it is critical for public policies to ensure that appropriate linkages are established with local actors that hold absorptive capacities. Equally important for a small emerging economy like Chile is to prioritize R&D-related FDI in strategic technology niches where the country can realistically attain critical mass.     

高校人力资源成本及生均成本的计量研究

教育不仅是公益事业,而且具有产业性质.研究高校教育成本,确立合理的成本分摊机制,对优化配置高等教育资源,促进我国高等教育稳步健康发展具有十分重要的理论和现实意义.本文以传统的会计计量方法为基础,结合高校的所具有的一些特征,以某高校的实际资料为模型,对高校的人力资源成本和生均成本的计量方法进行了研究.     

企业国际化经营中关键风险的识别研究

风险识别是企业从事国际化经营时进行风险管理采取的首要步骤,也是进一步实施风险防范与规避的前提和基础.本文以中国企业的国际化经营为研究背景,在对国际风险分类与识别进行理论推导的基础上,通过实证研究,对企业在采取不同国际市场进入模式时所面临的各类风险加以识别,并对关键风险进行聚焦探析.     

Ranked Items Auctions and Online Advertisement

We study auctions for a set of commonly‐ranked items where each buyer has unit demand. This setting has promising applications in areas such as keyword auctions in the search engine advertising industry, the sale of quality‐ranked raw materials, etc. An auction mechanism suitable for this setting is the simultaneous pooled auction (SPA), where each bidder simultaneously submits a single bid and is allocated an object based on the rank of his bid among all the bids. We study how to improve the seller's expected revenue by enforcing a reserve price in an SPA. We find that the use of an appropriate reserve price may significantly increase the seller's revenue, especially when the number of items for sale is relatively large compared to the number of participating bidders. One inherent problem in the SPA is that some bidders may incur ex post losses; that is, they pay more than what they value the received objects. We propose a tailored VCG mechanism that generates the same expected revenue as the SPA does, while bidders do not incur any ex post loss. We also discuss the potential applications of this research to keyword auctions.     

Marketing as an Investment in Shareholder Value

We present resource‐based and capability‐based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a U‐shaped quadratic effect on shareholder value creation (Tobin's q) that calls for marketing investment to be protected and increased, not surrendered. We show how marketing investments interact with investments in R&D, human capital and operations to reveal how strategic co‐investments can alter the shareholder value of marketing. Finally, we show how competitive intensity and failings in the firm's investment productivity (its ability to convert investment expenditure into sales) point to malaise in the firm's own strategic architecture as a fault for perceived poor returns from marketing investments. Our findings suggest that marketing investment should not be scapegoated when its contributions to shareholder value are not as expected. When invested in strategically and in combination with other investments, marketing can unlock exciting improvements in shareholder value.     

公平感对供应链成员定价决策影响的研究

本文研究公平感对由一个供应商和一个零售商组成的二级供应链中的定价决策的影响,其中供应商决定批发价格,零售商在接受供应商批发价格合同之后决定零售价格,市场需求受到零售价格的线性影响.采用管理实验方法得出,首先,供应商的批发价格和零售商的零售价格均分别低于完全理性假设下的均衡解;供应商是利他性的,即,乐于看到零售商收益的增加,并且,供应商认为零售商是完全理性的,即零售商的决策目标是最大化自身收益;然而,零售商却是刻毒性的,即乐于看到供应商收益的减少.其次,批发价格的变异度大于零售价格的,即供应商决策的难度大于零售商的.给管理者的启示是:供应商应考虑零售商的刻毒性的特征,降低批发价格,以提高零售商接受供应商所提批发价格的概率;此外,还应该为供应商提供辅助决策手段,以降低批发价格的变异度,提高决策的准确性     

Understanding the theory behind the Last Planner System using the Language-Action Perspective: two case studies

Since the Last Planner System® (LPS) was devised in the early 90s, a number of studies have pointed out the need to understand the underlying theory in which it is based on. The Language-Action Perspective (LAP) has been suggested as a suitable approach to understand the management of commitments in the LPS. This paper aims to assess the contribution of LAP to understand construction planning and control systems based on LPS. Two case studies were carried out in different construction companies, both highly experienced on the use of LPS. The results reveal the role of LAP for creating explicit representations of commitment flows that can be used to explain the sources of complexity and failures in planning systems, as well as for describing the profile of planning and control meetings.     

高校英语课堂中科学信息素养的培育策略研究

英语教学并非单纯地教授学生英语技能和能力,而是担负着为时代发展需求培养国际化优质人才的使命和担当。随着我国高等教学水平的逐步提升,英语教学开始向学术化的方向不断发展,旨在培养出拥有较高专业化知识与英语技能的复合型人才,为我国提升国际核心竞争力奠定坚实的人才基础。近年来,信息技术的跨越式发展扩展了获取信息的渠道,通过英语教学培养学生获取国外先进技术理论信息的能力是我国实现与国际化接轨的必要举措。但是在实际的高校英语课堂教学中,在学生科学信息素养的培育方面还存在着诸多的不足。文章以此为研究对象展开探索和讨论,通过提出在高校英语教学中培养学生科学信息素养的策略,达到提升教学质量,满足时代对于优质人才需求的目的。