服务营销研究的热点与发展趋势

分别选择7种国际一流的营销、服务营销期刊和国内与服务营销密切相关的7种管理类知名期刊作为研究对象,对上述期刊1995年1月1日～2004年7月31日刊登的服务营销文献进行研究,研究项目包括文献数量、主题、研究方法、作者和研究机构等,采用统计分析的方法重点对比考察了国内外学者在服务营销26个主题上的研究重点与研究方法上的差异,并进一步对研究重点主题和定量定性研究方法进行分析说明,总体描述了近10年来服务营销研究的国内外发展现状及趋势,找到我国与国外在6个方面的研究差距,给出我国今后提升服务营销研究的5条建议.     

An optimal online algorithm for the parallel-batch scheduling with job processing time compatibilities

We consider the online (over time) scheduling on a single unbounded parallel-batch machine with job processing time compatibilities to minimize makespan. In the problem, a constant \(\alpha >0\) is given in advance. Each job \(J_{j}\) has a normal processing time \(p_j\). Two jobs \(J_i\) and \(J_j\) are compatible if \(\max \{p_i, p_j\} \le (1+\alpha )\cdot \min \{p_i, p_j\}\). In the problem, mutually compatible jobs can form a batch being processed on the machine. The processing time of a batch is equal to the maximum normal processing time of the jobs in this batch. For this problem, we provide an optimal online algorithm with a competitive ratio of \(1+\beta _\alpha \), where \(\beta _\alpha \) is the positive root of the equation \((1+\alpha )x^{2}+\alpha x=1+\alpha \).     

中国自然利率的测算——基于SVAR方法

本文首先利用SVAR模型估计我国的自然利率水平,并在此基础上计算实际利率缺口,然后对实际利率缺口与通货膨胀率的关系进行研究。研究发现:我国实际利率长期低于自然利率;实际利率缺口与通货膨胀率负相关,实际利率缺口变大,通货膨胀率变小,反之则相反。分析表明,实际利率缺口作为宏观经济的重要指标能够反映通货膨胀的变化,利率政策制定部门应把实际利率缺口纳入到政策工具中。     

资本流动、外汇管制与人民币内外价值背离

近年国际资本大量流入我国境内,通过外汇管制渠道提高外汇储备,一方面造成外汇市场供给增加,给人民币带来升值的压力;另一方面,央行经常被动性购入外汇,造成外汇占款增多,在外汇占款日趋成为我国基础货币供应主渠道的情况下,我国货币供应量被动增加,超额货币供应成为推动物价资产价格上涨的资金来源,人民币内外价值日趋出现背离趋势。本文认为,外汇管制使基础货币被动放大,放松管制使汇率波动和波动预期提高,二者合并产生了当前的货币现象。     

企业市场与非市场行为的竞争互动研究——基于中国房地产行业的案例

随着企业非市场行为在竞争中越来越显著的作用,将非市场行为分析纳入传统的竞争互动的框架中,探讨其与市场行为如何在竞争过程中互动,成为企业战略管理研究的新方向。本文采用结构内容分析法,以中国典型房地产企业为例,研究企业市场与非市场竞争行为及其互动规律。文章的结论补充了传统竞争互动理论基于市场行为的单一性,为进一步研究中国转型时期企业的竞争互动提供了理论基础和实例支持。     

Critical Infrastructure Vulnerability to Spatially Localized Failures with Applications to Chinese Railway System

This article studies a general type of initiating events in critical infrastructures, called spatially localized failures (SLFs), which are defined as the failure of a set of infrastructure components distributed in a spatially localized area due to damage sustained, while other components outside the area do not directly fail. These failures can be regarded as a special type of intentional attack, such as bomb or explosive assault, or a generalized modeling of the impact of localized natural hazards on large‐scale systems. This article introduces three SLFs models: node centered SLFs, district‐based SLFs, and circle‐shaped SLFs, and proposes a SLFs‐induced vulnerability analysis method from three aspects: identification of critical locations, comparisons of infrastructure vulnerability to random failures, topologically localized failures and SLFs, and quantification of infrastructure information value. The proposed SLFs‐induced vulnerability analysis method is finally applied to the Chinese railway system and can be also easily adapted to analyze other critical infrastructures for valuable protection suggestions.     

Leadership,creativity, and innovation: A critical review and practical recommendations

Leadership is a key predictor of employee, team, and organizational creativity and innovation. Research in this area holds great promise for the development of intriguing theory and impactful policy implications, but only if empirical studies are conducted rigorously. In the current paper, we report a comprehensive review of a large number of empirical studies (N?=?195) exploring leadership and workplace creativity and innovation. Using this article cache, we conducted a number of systematic analyses and built narrative arguments documenting observed trends in five areas. First, we review and offer improved definitions of creativity and innovation. Second, we conduct a systematic review of the main effects of leadership upon creativity and innovation and the variables assumed to moderate these effects. Third, we conduct a systematic review of mediating variables. Fourth, we examine whether the study designs commonly employed are suitable to estimate the causal models central to the field. Fifth, we conduct a critical review of the creativity and innovation measures used, noting that most are sub-optimal. Within these sections, we present a number of taxonomies that organize extant research, highlight understudied areas, and serve as a guide for future variable selection. We conclude by highlighting key suggestions for future research that we hope will reorient the field and improve the rigour of future research such that we can build more reliable and useful theories and policy recommendations.     

内部控制鉴证报告的信号失灵和甄别——一个本土化的实证研究

本文从内部控制的三个关键点——内部控制实施、评价和审计师鉴证——分析了内部控制鉴证报告的信号失灵原因和甄别工具,采用我国上市公司数据进行检验并发现,公司披露鉴证报告与否和会计信息质量无关,但披露高质量(声誉)审计师签署的鉴证报告,公司的操控性应计更低,会计信息质量更高。研究结果表明,内部控制鉴证报告作为传递内部控制信息的二次信号是失灵的,而审计师质量具有信号甄别的作用。本文结论不仅有助于公司制定有效的内部控制信息披露策略,还为内部控制信息市场的监管导向决策提供依据。     

虚拟产业群的运作管理模式研究

虚拟产业群是一种松散的企业网络组织,在网络信息技术的支持下成为虚拟企业构建与运作的基础平台。基于这一出发点,本文通过分析与研究虚拟产业群运作的目标、创建过程、组织结构形式、运作过程主要活动及必需的基础设施建设等问题,提出了虚拟产业群运作管理的基本模式。同时,为充分理解这一模式,文后给出了两个实际案例。最后,总结了虚拟产业群运作对虚拟企业的基础作用与价值所在。     

感知实绩、顾客满意与顾客忠诚--微观层次上的审视

最近几十年来,对顾客满意-企业利润之间关系的认识不断深化,使得对顾客满意的研究得到了很大的发展.其中,顾客忠诚被认为是顾客满意影响企业利润的中介.然而,对于顾客满意影响顾客忠诚的微观过程,目前缺乏一致的结论.我们采用声誉、重复消费意向和推荐他人消费意向作为中间变量,对顾客感知实绩、满意和忠诚之间的因果联系进行了实证研究.结果表明,顾客满意同顾客忠诚之间并无直接的因果联系,因此,企业在制定市场份额策略时,不应该仅局限于提高感知实绩和顾客满意的范畴,而应从多个角度出发来提高顾客忠诚.