USING DUAL FRAME DESIGNS TO REDUCE NONRESPONSE IN TELEPHONE SURVEYS

This article reports on the results of a series of experimentsdesigned to improve response rates for telephone surveys. Inthree surveys telephone households were selected using bothstandard random digit dialing (RDD) techniques and lists oftelephone numbers purchased from a commercial firm. In the RDDportions of the samples "cold contact" interviewing methodswere used; in the list frame portions advance letters were mailed,and the listed household name was used in the introduction.Experiments were designed to test the effects on response ratesof the advance letters and use of the listed household nameas a means of establishing rapport. The advance letters increasedresponse rates, but no difference could be attributed to theuse of names. The mixture of RDD and list sampling techniquesis also used to evaluate the effects of relative response rateson substantive findings. The cost consequences of these dualframe designs are assessed along a number of dimensions, andthe cost and error components of these designs are discussed.     

Voting cycles and the structure of individual preferences

Empirical studies have shown that cyclical preferences are infrequent, but they have been less clear about why. Using thermometer ratings from nationally-representative samples of the U.S., we examine preferences for presidential candidates in order to determine what it is about them that leads to few cycles. Single-peaked preferences as usually construed (meaning that all of a set of preferences satisfy single-peakedness criteria) are, of course, rare. Yet we find a high degree of unidimensionality in the sense that for any given set of preferences, a relatively high proportion of the preference orders are consistent with single-peakedness. We also find that the highest amounts of unidimensionality often do not occur along partisan or left/right lines. Strong feelings for or against candidates, often not derived from an issue base, form the basis for the dimensionality discovered.We would like to thank Daniel Severance for programming the random model calculations and three anonymous referees, whose comments were very helpful in clarifying the presentation in this paper.     

Verbal and nonverbal communication of warmth to children,foreigners, and retarded adults

The verbal and nonverbal communication of warmth was examined in a study in which undergraduate women taught a block design task to a listener who was either a six-year-old child, a retarded adult, a peer who spoke English as a second language (foreigner), or a peer who was a native speaker of English. The degree of warmth conveyed by the speakers differed only minimally across different categories of listeners. However, these communications did vary systematically within each category, in accord with the levels of cognitive and linguistic sophistication of each particular listener. Speakers tended to fine-tune communications by conveying more warmth to the more sophisticated children and foreigners than to the less sophisticated members of these categories. To the more sophisticated retarded persons, however, they conveyed—nonverbally—less warmth than to the less sophisticated retarded persons. The relevance of these findings to the communication of expectancy effects and to the social psychology of stigma is discussed.This paper was written while the first author was visiting at the University of Florida. We thank John Neil Bohannon, Linda Caporael, Margaret Clark, William Cooper, Monica Harris, Harry Levin, and Carol Sigelman for their helpful comments on an earlier draft of this paper. For their help in conducting this research, we thank Ann Ashworth, Pamela Brown, Linda Douglas, Susan Finkelstein, Tamara Harper, Robin Johnson, Susan Kirdendol, Sheila Larkin, Sue Limber, Jose Macaranas, Ashook Nimgade, Maria Papetti, Maurice Perry, Lester Pretlow, Carissa Smith, Laura Taswell, Tina Tedeschi, Charles Valadez, and all of our listener-subjects. We also thank the students, faculty, and administration of Dunmore High School, Dunmore, Pennslyvania, for their participation and cooperation. Support from NSF, NIMH, the National Academy of Education, and a Rackham Faculty Grant was invaluable. Most importantly, we thank Roger Brown and Robert Rosenthal for their wisdom and inspiration.     

Communication apprehension and reactions to proxemic violations

An experiment was designed to examine the role of a person's predispositions toward communication in reactions to violations of proxemic expectations. Working with Burgoon's (1983) violations of nonverbal expectations model, Buller and Burgoon (1986) predicted that predispositions may bias evaluations of initiator reward and violation valence. Apprehensive individuals should unfavorably evaluate the initiator, negatively valence a violation and comply less, while nonapprehensive individuals should favorably evaluate the initiator, positively valence a violation, and comply more. Alternately, this paper proposes that predispositions may affect arousal-induction rather than initiator evaluation and violation valencing. Following Patterson (1983), apprehensives should experience more arousal and comply more to reduce the arousal, whereas nonapprehensives should experience less arousal and comply less. Four initiators engaged 90 subjects in experimental conversations which ended with a request for the subjects' signature on a petition. Initiators either remained at the normative distance, moved one seat closer, or moved one seat farther from the subject. Results showed that apprehensives and subjects experiencing close violations complied more, suggesting that communication apprehension influences arousal-induction. Communication apprehension had no main effect on perceptions of initiator attractiveness and similarity, implying that arousal not perceptions of the initiator is affected by predispositions toward communication. Initiator gender again emerged as an important characteristic which influences a subject's perceptions of initiator reward.     

Public policy in a multicultural Australia

The debate on the consequences of large-scale immigration in the making of public policy began in 1968. Muliculturalism is for all Australians and any social policy designed for the benefit of one group in the population must have profound consequences on all people. 40% of the Australian population was born overseas or have at least 1 parent born overseas. Almost 1/4 of the population has ethnic roots in other than the Anglo-Celtic majority. The ideal of moral progress, greater equality, and improvement is the motive force in society. The presence of social heterogeneity--religious or ethnic--is linked with the issue of stability in a democratic system. There are 2 models of multiculturalism and corresponding public policy approaches. 1 model emphasizes the role of the political processes in Australian ethnic relations and sees ethnic structures (political, social, economic) as legitimate but separate interest groups, each having the exclusive responsibility for the realization of ethnic goals. The leading feature of this model is the structural fragmentation of Australian society into parallel segments of varying degrees of exclusiveness each with its own "ethnic" label. The 2nd model stresses the priority of the wholeness and welfare of the entire society. It assumes that a society based on satisfaction of individual needs through voluntary exchange is fertile ground for cultural enrichment. The goal is cohesion and unity in living together in Australia, seen as of central concern and consistent with the ideals of intercultural understanding and improved communication. The model assumes that the culture must be seen as a living, dynamic, changing, and interacting set of life patterns. The author prefers the 2nd model which stresses that the future vision of a multicultural Australia must be a shared one because only then can cultural diversity and national cohesion coexist within the 1 economic and political unit.     

The employment effects of immigration: a balance sheet approach

The impact of immigration on unemployment in Canada is examined for the period 1983-1985. The authors attempt to construct a balance sheet of immigration in terms of labor supply and demand. They conclude that immigrants create more jobs than they fill, and that their net effect on the employment situation is positive. (SUMMARY IN FRE AND SPA)     

WHY THE DEMOCRAT-REPUBLICAN PARTISANSHIP GAP VARIES FROM POLL TO POLL

Polls taken in late 1980 and 1984 varied by up to 20 pointsin the spread they reported between Democratic and Republicanidentifiers. We found three systematic and sizable differencesacross polls: polls that sample only voters, polls that emphasize"today" or the present in their question wording, and pollsthat are taken close to election day (at least in circumstanceslike those of 1984) tend to favor the party currently advantagedin the presidential race.     

Book reviews

Nathan Glazer Ethnic Dilemmas Harvard, Harvard University Press. 1985

Giddens, Anthony The Constitution of Society, Berkeley, University of California, 1985, pp.XXXVII, 402. Notes, glossary, diagrams, bibliographic notes and index.

Jeremy Rifkin Declaration of a Heretic. Boston. London, Melbourne and Henley, Routledge and Kegan Paul, 1985, pp.X,140.

Ted Benton The Rise and Fall of Structural Marxism: Althusser and his Influence, New York, St.Martin's Press, 1984, pp. VII,259.

Raymond L. Garthoff Détente and Confrontation Washington, The Brookings Institution, 1985, pp.XVI,1126.

Joseph J. Collins The Soviet Invasion of Afghanistan. A Study in the Use of Force in Soviet Foreign Policy, Massachusetts/Toronto, D.C. Heath and Company/Lexington, 1986, pp. XV, 195.

Jan Shipps Mormonism: The Story of a New Religious Tradition, Chicago, University of Illinois Press, 1985, pp.211.

Robert Jay Lifton Home from the War: Vietnam Veterans: Neither Victims nor Executioners, New York, Basic Books, 1985, pp.478     

Self reported morbidity in London and Manchester: Intra-urban and inter-urban variations

Evidence of self reported morbidity from two household surveys, carried out in London and Manchester is discussed. These data permitted intra-urban and interurban comparisons of patterns of morbidity reporting. The morbidity reported in response to two different instruments is compared: for the items used in the British General Household Survey (GHS) Health Section, and for the Nottingham Health Profile. The results from the London survey are analysed in more detail to examine the nature of self reported morbidity in the inner and outer city. The influence of interviewer effects is analysed, showing that the GHS items were more liable to interviewer effect than the NHP. The type and number of illnesses reported in response in response to the GHS also appeared to vary between the inner and outer London samples: The NHP appeared to be less affected by interviewer effects and variation in interpretation.