学生英语词汇量的现状及扩大词汇量的语音手段

本文用包括深圳大学在内的具体事实和数据阐明了学生英语词汇量普遍偏低的现状及其危害,并在宏观上指出教师应负的责任,进而介绍了帮助学生扩大词汇量的八种行之有效的语音手段。     

Was there a “golden past” for the introductory sociology textbook? A citation analysis of leading journals

Much debate over the years has centered around whether there was ever a “golden past” for the introductory sociology textbook, when high quality books influenced the development of scholarship and thinking. Some empirical evidence is added to this debate through an analysis of the citations to introductory sociology textbooks in all the articles and research notes appearing in theAmerican Journal of Sociology, theAmerican Sociological Review, andSocial Forces from 1960 to 1969 and from 1984 to 1993. The data show that, although seldom cited in recent journals, introductory sociology textbooks were often cited in the earlier period. The article concludes with some thoughts about why introductory sociology textbooks have had a declining influence on scholarship.     

An Exploratory Study of the Managerial Implications of Valuing Brands

This paper reports the results of interdisciplinary research extending the work of Mather and Peasnell (1991) reported in an earlier issue of this journal. Mather and Peasnell conducted an empirical analysis of the economic circumstances surrounding decisions to capitalize brands. This study investigates the managerial implications of periodically assessing and capitalizing the value of brands. Exploratory interviews were conducted with the key players in brand valuation activity, namely marketing and finance officials in brand-valuing companies and two senior personnel in the leading international brand-valuing agency. The recent inception of brand valuation in the accounts of several strong branded British companies provides an excellent research opportunity to explore a relatively novel managerial activity and its internal implications. These implications are reviewed under the headings: planning and control, the accounting/marketing interface, authorization of brand-related expenditure and brand-related decision making. An important finding of the study is that, while the original impetus for brand valuation came from balance sheet considerations, other unforseen managerial advantages are now widely perceived to accrue from brand valuation. The majority of current brand valuation activity appears to be driven more by management information needs, which are served by the evaluation phase of the exercise, than by a desire to capitalize brands in the published statements.     

东北老工业基地社会工作专业教育初探

发展东北老工业基地社会工作教育事业的关键是协调好各种关系。主要有:在坚持专业化办学的基础上实现社会工作专业教育的本土化;突出对学生实践能力的培养;科学地设置专业课程;根据地区的特殊需求培养人才类型;力争得到政府的积极支持;培养社会工作专业教师和学生的“利他主义”的价值观等专业理念。     

论缔约过失责任的赔偿范围

赔偿范围问题在缔约过失责任理论中一直颇有争议。本文基于缔约过失责任概念的基本界定,认为缔约过失责任损害赔偿的基本范围为信赖利益的损失。相应地,为契合缔约过失责任理论的创立初衷和平衡当事人的利益,信赖利益的赔偿范围应包括了间接利益、非财产上损失以及第三人等损失,但应以履行利益为限。     

对成都大学发展规划及办学特色的思考

本文就新成大发展规划及办学特色,提出向大众化就业办学方向转型,以专业学院为主体,辅以文理学院的学校组织结构,强调社会需求导向,并以“服务地方、崇尚实用”作为首选特色,坚持“有所为有所不为”,提升学校的核心竞争力。     

城市老年住宅建设经营市场化运作模式探讨

随着城市人口老龄化的加速、家庭结构的变化和人们思想观念的转变,中国传统的家庭养老方式受到挑战,探索老年住宅市场化运作的多种方式,提高老人的生活质量,已经成为一个迫切需要研究和解决的社会问题。     

炼狱中的狂沙与真纯——对瞿秋白《多余的话》的政治文化审视

瞿秋白是上世纪革命史乃至现代历史上影响重要同时也是颇多争议的人物,他生命最后时刻留下的<多余的话>在令后人谤议纷纷的背后却透出特定时代的悲剧况味,实在是一份留在历史上沉重的精神遗产.本文的目的不仅仅为瞿秋白这样的个案悲剧提供一种可能的阐释,而且选择政治文化这一视角拟从权威政治文化、求真文化信仰和个体文化性格三方面来审视这两份"自白"的现代文化意义.