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91.
This study proves once again that too many press releases are poorly written and over-written, with long sentences and paragraphs, and poor syntax as well as weak and passive construction. In their use of press releases, journalists almost always have to make them simpler, shorter, easier to read, and less passive.The authors conclude that success in writing of press releases requires brevity and simplicity, shorter paragraphs, sentences, and words, and the elimination of the passive voice.Timothy Walters is an assistant professor of communication at Stephen F. Austin State University in Nacogdoches, TX. Lynne Walters is associate professor of journalism and Douglas Starr professor of journalism, both at Texas A&M University, College Station. Lynne Walters is currently a Fulbright professor at the American Journalism Center in Budapest, where her husband Timothy is also on a one-year appointment as a visiting professor. 相似文献
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Emerging “prevention‐based” approaches to chemical regulation seek to minimize the use of toxic chemicals by mandating or directly incentivizing the adoption of viable safer alternative chemicals or processes. California and Maine are beginning to implement such programs, requiring manufacturers of consumer products containing certain chemicals of concern to identify and evaluate potential safer alternatives. In the European Union, the REACH program imposes similar obligations on manufacturers of certain substances of very high concern. Effective prevention‐based regulation requires regulatory alternatives analysis (RAA), a methodology for comparing and evaluating the regulated chemical or process and its alternatives across a range of relevant criteria. RAA has both public and private dimensions. To a significant degree, alternatives analysis is an aspect of product design; that is, the process by which private industry designs the goods it sells. Accordingly, an RAA method should reflect the attributes of well‐crafted product design tools used by businesses. But RAA adds health and environmental objectives to the mix of concerns taken into account by the product designer. Moreover, as part of a prevention‐based regulatory regime, it implicates important public values such as legitimacy, equity, public engagement, and accountability. Thus, an RAA should reflect both private standards and public values, and be evaluated against them. This article adopts that perspective, identifying an integrated set of design principles for RAA, and illustrating the application of those principles. 相似文献
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This study investigated ego developmental differences in adolescent academic orientations and academic achievement. A sample of 142 male and female high school students completed the Washington University Sentence Completion Test and self‐report measures assessing academic locus of control, learning orientation (LO), and grade orientation (GO). With increasing ego development, adolescents demonstrated increased internal academic locus of control, stronger LOs, diminished GOs, and higher class rank. Regression analysis indicated that ego level was a significant predictor of academic achievement after controlling for the effects of verbal intelligence and gender. Implications for fostering academic success through theoretically relevant interventions are discussed. 相似文献
97.
Ecosystem restoration is critically important in urbanized landscapes because habitat degradation is severe and ubiquitous in such areas. Because successful restoration requires specification of desired environmental endpoints, a generally applicable method for valuing and comparing possible restoration endpoints is needed. One method available for comparative valuation is the Analytical Hierarchy Process (AHP). AHP allows a suite of alternatives to be valued on a rank scale based on simple, tractable, paired comparisons among all alternatives. Given a sound technical foundation for the paired comparisons, the method yields an objective set of rank values. By incorporating the relative values of various restoration alternatives in a restoration scaling evaluation such as a Habitat Equivalency Analysis (HEA), restoration programs can be designed effectively both qualitatively (in terms of the kinds of resources or habitats desired) and quantitatively (in terms of the amounts or areas of each). In this study, we develop and apply AHP in the context of a specimen HEA for US Mid-Atlantic coast estuaries. By ranking various habitat types as potential restoration targets based on their value for a suite of key natural resources, a series of restoration ratios is produced, relating relative habitat areas of each type needed to offset specific impairment levels. These ratios provide a basic tool for restoration planning in urbanized estuaries, as these comprise nearly entirely built environments with little or no natural habitat. Under these conditions, restoration planners must specify desired states of the ecosystem, and the restoration ratios allow various permutations of presumed post-restoration environments to be valued and compared. 相似文献
98.
Timothy J. Loving Kathi L. Heffner Janice K. Kiecolt‐Glaser Ronald Glaser William B. Malarkey 《Journal of marriage and the family》2004,66(3):595-612
We investigated the impact of relative marital power on 72 newlywed couples’ endocrinological responses to marital conflict. Marital power was determined by comparing spouses’ reports of dependent love for one another. Less powerful spouses displayed elevated adrenocorticotropic hormone (ACTH) responses to a conflict discussion. Shared power appeared to have a beneficial effect on wives’ but not husbands’ ACTH responses. Spouses’ cortisol levels declined over time, except for wives who were less powerful and for husbands who shared power with their wives. Conflict behaviors did not differ as a function of this marital power index. These data suggest that relative levels of general emotional power in relationships may play an important role in spouses’ physiological responses to marital conflict. 相似文献
99.
Bidder Preferences among Auction Institutions 总被引:1,自引:0,他引:1
This study examines bidder preferences between alternative auction institutions. We seek to characterize experimentally the degree to which bidders prefer an ascending auction to a sealed bid auction. We find very strong ceteris paribus preferences for the ascending institution with bidders choosing it overwhelmingly often when entry prices for the two auctions are the same. When the entry prices of the two auctions differ, many subjects can be shown to be willing to pay more to enter the ascending auction than is explainable by their risk attitudes when accounting for their expectations about the risk preferences of their opponents. (JEL C91 , D44 ) 相似文献
100.
Crisis communication is growing as a field of study due in part to the frequency and high profile nature of recent crises such as 9/11, Anthrax and bioterrorism in the mail supply, the Tsunami in the Southeast Asia, and Hurricanes Katrina and Rita. In each of these crises, the role of communication has been highlighted. Communication is particularly challenging during crises because an immediate response is necessary, because of the looming threat, and because these situations are inherently uncertain. Much of the present literature suggests that managing image during a crisis is critical to an effective response [Benoit, W. L. (1995). Accounts, excuses and apologies. Albany, NY: State University of New York Press; Coombs, W. T. (1999). Ongoing crisis communication: Planning, managing, and responding. Thousand Oaks, CA: Sage; Hearit, K. M. (1995). “Mistakes were made”: Organizations, apologia and crises of social legitimacy. Communication Studies, 46, 1–17]. Although image is important and embedded within the threat, uncertainty, and chaos of crisis so too is the opportunity for growth and renewal. In this case, depending upon the crisis, either issues of image restoration or renewal may emerge as more of a central theme in the post-crisis discourse. This paper argues that renewal, along with image restoration, is an important genre of post-crisis discourse. As a result, efforts to understand post-crisis communication should be expanded to include both image restoration and the discourse of renewal. 相似文献