品牌延伸:资产价值转移与理论模型创建

本文通过对品牌延伸(Brand Extension)的研究综述和实证研究,提出决定品牌延伸的三大因子,并在此基础上构成品牌资产价值(Brand Asset Value),进而研究其在品牌延伸过程中的价值转移,从而构成了评估品牌延伸成败的标准,最终将各种因子和评估标准进行整合,提出了品牌延伸的理论模型。     

Optimization Model and Algorithm for Crew Management During Airline Irregular Operations

Airline irregular operations have long been a realm where human experience and judgement are the most important tools to utilize. Crew management during irregular operations is usually the bottleneck of the whole system-recovering process due to complicated crew schedules and restrictive crew legalities as well as the size and scope of the hub-and-spoke networks adopted by major carriers. A system-wide multi-commodity integer network flow model and a heuristic search algorithm for the above purpose are presented and discussed in this paper. The computational experiences show that the algorithm is efficient enough to solve problems of realistic size and also has the flexibility to accommodate practical business requirements.     

Compliance Versus Risk in Assessing Occupational Exposures

Assessments of occupational exposures to chemicals are generally based upon the practice of compliance testing in which the probability of compliance is related to the exceedance [γ, the likelihood that any measurement would exceed an occupational exposure limit (OEL)] and the number of measurements obtained. On the other hand, workers’ chronic health risks generally depend upon cumulative lifetime exposures which are not directly related to the probability of compliance. In this paper we define the probability of “overexposure” (θ) as the likelihood that individual risk (a function of cumulative exposure) exceeds the risk inherent in the OEL (a function of the OEL and duration of exposure). We regard θ as a relevant measure of individual risk for chemicals, such as carcinogens, which produce chronic effects after long-term exposures but not necessarily for acutely-toxic substances which can produce effects relatively quickly. We apply a random-effects model to data from 179 groups of workers, exposed to a variety of chemical agents, and obtain parameter estimates for the group mean exposure and the within- and between-worker components of variance. These estimates are then combined with OELs to generate estimates of γ and θ. We show that compliance testing can significantly underestimate the health risk when sample sizes are small. That is, there can be large probabilities of compliance with typical sample sizes, despite the fact that large proportions of the working population have individual risks greater than the risk inherent in the OEL. We demonstrate further that, because the relationship between θ and γ depends upon the within- and between-worker components of variance, it cannot be assumed a priori that exceedance is a conservative surrogate for overexposure. Thus, we conclude that assessment practices which focus upon either compliance or exceedance are problematic and recommend that employers evaluate exposures relative to the probabilities of overexposure.     

Minimum power assignment in wireless ad hoc networks with spanner property

Power assignment for wireless ad hoc networks is to assign a power for each wireless node such that the induced communication graph has some required properties. Recently research efforts have focused on finding the minimum power assignment to guarantee the connectivity or fault-tolerance of the network. In this paper, we study a new problem of finding the power assignment such that the induced communication graph is a spanner for the original communication graph when all nodes have the maximum power. Here, a spanner means that the length of the shortest path in the induced communication graph is at most a constant times of the length of the shortest path in the original communication graph. Polynomial time algorithm is given to minimize the maximum assigned power with spanner property. The algorithm also works for any other property that can be tested in polynomial time and is monotone. We then give a polynomial time approximation method to minimize the total transmission radius of all nodes. Finally, we propose two heuristics and conduct extensive simulations to study their performance when we aim to minimize the total assigned power of all nodes. The author is partially supported by NSF CCR-0311174.     

经济收敛理论与检验方法研究综述

在大量文献研究的基础上,对收敛问题的产生及收敛概念的发展作了全面概括,并对绝对收敛、条件收敛、俱乐部收敛和σ收敛作了深入辨析,对各种识别方法作了全面归纳。归纳了对世界大多数国家和地区数据所作识别的结果。还从收敛理论与传统理论的冲突与协调方面作了深入分析。最后对近年收敛研究的深化与扩展研究的趋势作了概括。     

美国、欧盟计算机软件相关发明的专利保护比较研究

分别从计算机软件相关发明专利保护的立法、判例法的发展和演变、专利申请审查实践准则等方面出发,对美国和欧盟计算机软件相关发明的专利保护进行了对比分析,总结出两者现行司法和审查实践中的一致和分歧,以及各自的优劣,从而获得对中国的启示。     

澳门社区治理模式的特征及启示

本文从治理主体和治理路径入手分析澳门治理模式的突出特征,研究发现澳门政府、社区组织和居民组成的治理主体权责分明、各尽其事,运用社会工作、公民教育和咨询协商等治理路径为澳门社区居民构建美好家园、和谐社区,这些突出特征为反思中国大陆社区治理主体多元化和治理路径有效性提供重要参考.     

为了真实和正义的历史重述——论何顿的《黄埔四期》

《黄埔四期》重述了自北伐至“文革”后这半个多世纪以来的中国历史,力图以文学的方式祛除政治对历史的遮蔽,挖掘那些被隐没的史实;用传奇的笔法展示那些被历史埋没的英雄,再现中华民族伟大的抗战史, 还民族英雄以应有的尊重。     

习近平建设海洋强国重要论述研究

习近平建设海洋强国重要论述经历了率先发出“向海进军”号召、明确提出海洋经济强省建设、庄严宣告海洋强国建设三个阶段。习近平建设海洋强国重要论述主要包括发展海洋经济、保护海洋环境、创新海洋科技、维护海洋权益等。习近平建设海洋强国重要论述具有三个鲜明的特点：在海洋强国建设“目的性”上做到了为国富强与为民谋利的统筹;在海洋强国建设“方法论”上做到了矛盾论和系统论等方法的统筹运用;在海洋强国建设“治理观”上实现了国际治理与国家治理的统筹。习近平建设海洋强国重要论述具有重要的区域意义——指导有关沿海省份创建海洋强省示范区、国家意义——强力推进海洋强国建设并取得了重大突破、世界意义——为全球海洋治理提供“中国方案”和“中国经验”。     

张爱玲和萧红的散文比较

张爱玲、萧红两位女作家对普通生命给予了真诚的观照,她们的散文作品都透露出浓重的悲凉感,同时也体现出了女作家特有的细腻和敏感.由于她们个性的差异和生活经历的不同,散文亦呈现出迥异的风格:萧红的作品在凝重中表达着人生的无奈,包含着对政治的批判;张爱玲的作品在轻盈中描绘着生活的可爱,也展现着人性的永恒魅力.