网络动态海报《随传随到》的多模态话语分析

作为数字传播时代的新兴产物,动态海报具有画面表现力强、传递信息量大、受众参与度高等特征,已广泛应用于网络广告领域。研究基于多模态话语分析综合理论框架,辅之以视觉语法理论,解析网络动态海报《随传随到》运用多模态符号资源实现的积极广告传播效果。研究发现：文化层面,意识形态是理解动态海报和实现广告传播效果的必要前提;语境层面,语境因素是动态海报产生特征和积极广告传播效果的动因;内容层面,广告传播效果取决于多模态资源在意义构建中的运用;表达层面,GIF格式文件为动态海报达到积极广告传播效果提供了技术支持。研究结合广告学知识探索了多模态话语分析在网络动态海报中的应用,旨在为动态海报的广告传播效果提供语言学解释。     

Staff rostering in call centers providing employee transportation

We address the staff rostering problem in call centers with the goal of balancing operational cost, agent satisfaction and customer service objectives. In metropolitan cities such as Istanbul and Mumbai, call centers provide the transportation of their staff so that shuttle costs constitute a significant part of the operational costs. We develop a mixed integer programming model that incorporates the shuttle requirements at the beginning and end of the shifts into the agent-shift assignment decisions, while considering the skill sets of the agents, and other constraints due to workforce regulations and agent preferences. We analyze model solutions for a banking call center under various management priorities to understand the interactions among the conflicting objectives. We show that considering transportation costs as well as agent preferences in agent-shift assignments provides significant benefits in terms of both cost savings and employee satisfaction.     

解析《野性的呼唤》中的自然主义

杰克.伦敦是美国自然主义作家中的杰出代表,他的作品《野性的呼唤》则充分体现了战胜敌人后而存活所需的力量与勇气,表达了适者生存的原则。而巴克传奇经历及其主题思想的揭示对当今中国不能不说有其特定的社会教育意义。     

对《野性的呼唤》中巴克形象的再解读

《野性的呼唤》是美国著名作家杰克.伦敦的作品。小说描写一只名叫巴克的狗被骗卖到北方之后逐渐由狗变成狼的过程。该文通过对巴克形象的塑造,以狗喻人,来反映作者对现实“文明社会”的看法,阐述自己的人生哲学。     

《呐喊》的叙事视角类型及其话语表达模式的翻译

《呐喊》小说集是鲁迅问鼎文坛的一部力作,也是中国现代小说创立的基石和成熟的标志。以往对鲁迅作品的研究偏重于对其思想性、革命性和社会性的分析,对其艺术形式的探讨、特别是对其小说中多种叙事视角的应用及转换的研究重视不够。从叙事学的角度切入,主要分析鲁迅小说集《呐喊》中叙事视角的三种类型及其转换,以展现其对中国现代小说叙事的深远影响。简要分析不同叙事视角的选择对小说话语表达模式的影响,并通过对比分析汉英两种语言在话语表达模式上的异同,结合《呐喊》原文本与杨宪益和戴乃迭合译的《呐喊》译本,探索各种言语表达模式的翻译策略,以期对小说叙事中不同表达模式的翻译有所启示。     

零息回购转债：一种有效制约经理机会主义的国有股回购工具

本文认为,零息回购转债在制约经理人投资不足或投资过度方面的性能优于“增发后回购”、股转债等其它国有股回购方案。并且,无论国有股减持后是否仍占控股比例,股东是否决定赎回权的行使对零息回购转债制约经理机会主义的作用没有影响。不同于股转债,零息回购转债另一个优点是避免了巨额现金流出,不致令上市公司在回购后承担过重的利息负担和过大的财务风险。     

屈辞《招魂》新辨

楚辞《招魂》用于为楚怀王举行国丧活动中招魂仪式第一阶段。诗序叙巫觋扮演怀王亡魂、上帝、巫阳,交代招魂事由。招魂活动始于楚境旷野秦、楚交接灵车时,由巫阳招魂至郢都修门,转由巫官工祝引魂回故居。该诗是屈原在祭辞基础上改创而成。其题旨是:外陈四方之恶,内崇楚国之美;明招怀王之魂,暗寓忠君爱国之意。     

An assessment of GRAI Grids and their use in the Strathclyde Integration Method

The purpose of this paper is to present a critical assessment of GRAI Grids as a tool for improved manufacturing integration. GRAI Grids, a key component of the GRAI approach, form an integral part of the Strathclyde Integration Method SIM for manufacturing integration. The contribution of the paper is thus to provide a 'third party' view of the effectiveness of GRAI Grids as a modelling tool. The paper presents a brief overview of the GRAI approach, concentrating particularly on the Grids, and an overview of SIM, showing how GRAI Grids are used. The main section of the paper presents an assessment and critique of GRAI Grids. Several benefits and limitations of the Grid as used in SIM and some suggestions for extensions are presented. The paper concludes that the use of the GRAI Grid, within a methodology, provides a unique insight into the behaviour and design of manufacturing information systems and that those who criticize the technique perhaps do so from a lack of awareness of its concepts, principles and advantages.