老字号品牌价值共创机理及对策研究——基于服务主导逻辑视角

将服务主导逻辑的思维范式引入老字号企业中来,结合消费文化和社会情景价值理论探讨该领域中品牌价值的共创机理,基于理论假设构建研究框架。以北京、上海、福建三个地区的不同行业老字号品牌企业为实证研究对象,对企业员工和消费者进行访谈和问卷调查。通过修正的初始量表,基于PLS-SEM方法对收集的309份有效问卷调查数据应用SPSS22.0和Smart PLS2.0进行分析,验证消费者情感价值共创的中介作用及互联网媒介交互的调节作用。分析结果表明,消费者与老字号企业共同创造价值,历史悠久的老字号品牌企业关注基于互联网媒介下不同利益相关者的互动和协同才能创造品牌价值共创的最理想点,最后为老字号品牌管理提供有益的建议和应对策略。     

我国困境儿童政策优化与精准服务策略:文化敏感与需要满足

儿童具有天然的脆弱性和依存性,因而需要对其进行关爱保护和福利保障。近十年来,我国针对社会转型过程中大量出现的失依、残疾、重病、流浪、贫困、受虐、监护缺失等类型困境儿童出台了一系列生活保障和关爱保护的政策,试图构建适度普惠型儿童福利制度以促进儿童的福祉和发展。但受制于专业人才配置不足、专业理论指引不强以及基层工作人员行政思维惯性固化等因素,导致困境儿童政策与服务层面均存在文化敏感性不足的问题,表现于注重对象资格识别而对对象内部需求差异关注不足;注重儿童工作网络建设而对福利传递效能关注不足;注重货币化救助帮扶而对专业服务提供关注不足;注重活动化短期服务而对全生命周期服务关注不足。因此,在探索困境儿童政策优化和精准服务创新过程中,很有必要在文化敏感和需要理论指引下,应采取服务理念更新、福利制度优化、专业人才配置、多元主体整合、整体性服务供给等策略,以促进中国特色的儿童福利体系。     

为历史增添精神重量与文化资源——王充闾散文创作论纲

将王充闾的散文创作置于文学历史的发展过程之中,从思想含量、文化价值、文学意义、主体特征四个方面,展开梳理、归纳和阐释,就中凸现其历史与美学的特殊贡献。     

城市化进程中非物质文化遗产保护的若干思考——以邯郸市非物质文化遗产为例

邯郸历史悠久,文化底蕴深厚,有大量的非物质文化遗产留存.分析了城市化进程中邯郸市非物质文化遗产所面临的问题,并就如何加强邯郸市非物质文化遗产保护进行了探讨.     

Peer Victimization,Self‐esteem,and Ego Resilience Types in Adolescents: A Prospective Analysis of Person‐context Interactions

This study examined bidirectional, longitudinal associations between peer victimisation and self‐esteem in adolescents, and tested for moderator effects of undercontrolling, overcontrolling, and ego‐resilient personality types in these associations. Data were used from 774 adolescents ages 11–16 years who participated in a three‐wave (i.e., 2005, 2006, and 2007) longitudinal study. Structural equation modelling analyses in Mplus demonstrated that, controlling for earlier levels of self‐esteem, self‐reported peer victimization was associated with lower self‐esteem across one‐year time intervals. Vice versa, however, low self‐esteem was not predictive of subsequent self‐reported victimization. Evidence was also found for a moderator effect of personality type on the longitudinal associations between self‐esteem and victimization. Only in the subgroup of overcontrolling adolescents was lower self‐esteem related to subsequently higher levels of peer victimization; their undercontrolling and ego‐resilient peers were unaffected.     

中英文医学科研论文摘要的比较研究

目的：探讨和对比中英文医学科研论文摘要部分所存在的差异。方法：通过自身写作及阅读大量的中英文参考文献,对比、分析其摘要的基本结构、基本内容和写作要求,比较中英文医学科研论文的基本结构、基本内容的描述及人称代词的使用等方面的内容。结果：中英文医学科研论文摘要部分在基本结构、基本内容的描述以及人称代词的使用方面存在很大的差异。结论：中英文医学科研论文的摘要部分写作要求不完全相同,提示作者在进行中英文医学科研论文写作时,应根据中英文期刊的具体要求进行有针对性的写作,以提高论文录用率。     

Japanese and American Children's Reasoning about Accepting Credit for Prosocial Behavior

Children's reasoning about the appropriateness of accepting credit for one's own prosocial behavior was examined. Participants aged 7–11 years old in Japan and the USA (total N = 206) were presented with a series of stories in which a protagonist performs a good deed and is asked about it by another character. Across stories, the protagonist either truthfully acknowledges the deed or falsely denies it, in a statement that is made either in public or in private, and is addressed to either a teacher or to a peer. As predicted, Japanese children judged protagonists less favorably when they acknowledged the good deed in public rather than in private. Further, Japanese children tended to view modest lies more favorably overall than did children in the USA. These results point to the importance of modesty in Japan and to the ways in which Japanese children take into account the social context of communication when deciding whether it is appropriate for individuals to convey information about themselves.     

北京地名管理中的片区地名问题

随着城市的发展,大量沿街商铺的涌现,门牌设置出现了同一座楼房楼下为道路门牌系统,楼上为小区门牌系统的混乱状况,如何处理片区地名的命名成为地名规划工作中的棘手问题。本文指出城市片区地名起到的作用、引发的问题,深入剖析其中原因,并提出建议,为今后地名规划工作和城市生活提供帮助。     

徐梵澄的印度文学哲学经典汉译

本文介绍和评价了著名学者徐梵澄先生（1909．10．26～2000．3．6）在翻译印度文学和哲学重要典籍方面所取得的非凡成就。     

主族控制下的族群杂居村落:权力的文化网络视角

本文借助“权力的文化网络”视角,深层再现云南省一个少数民族山区--蚌岚河槽（村庄）传统主族控制和毕摩操控的村落政治格局。作者认为,1949年以前槽区的社会政治局面是主族控制和毕摩操控,主族及其首领毕摩依靠乡村文化网络获得权威和认受性,他们在权力的文化网络中发挥着组织领导的作用,凭借对乡村文化网络（族群内部的宗族关系和宗教信仰以及族群关系等）的操控,主族及其首领毕摩有力地控制着乡村社会。