信任、关系、控制与研发联盟绩效——基于中国制药产业的研究

本文以我国制药产业研究开发联盟为研究对象,研究了关系治理(包括信息共享、持续性预期、关系深化)、过程控制、信任对联盟绩效的影响。研究发现,持续性预期、信息共享有助于增进信任,进而提高联盟绩效;技术的不确定性越高,信任对联盟绩效的促进作用越显著;但过程控制则会降低信任与联盟绩效的正相关。     

CRM赢回策略对消费者购买行为影响的实证研究

一直以来,营销学界都把客户关系管理(Customer Rehtionship Management)的重点放在如何获得新顾客和维持现有顾客身上,而流失顾客赢回管理工作的重要性却长久地被忽视.为了证明失而复得顾客的重要价值,作者把顾客在流失前、赢回后两个不同阶段的满意度和购买份额作对比分析,结果发现,赢回后的顾客满意度和购买份额较流失前显著增加;用关系投资或价格促销策略赢回来的顾客满意度和购买份额,较被关系投资或价格促销吸引来的新顾客满意度和购买份额显著提高;流失前,顾客满意度与购买份额之间拟合的函数曲线呈反S型,厂商策略对这一阶段的顾客行为影响不显著;赢回后,顾客满意度与购买份额之间拟合的函数曲线呈S型,赢回策略对这一阶段的顾客行为影响显著;满意度与购买份额拟合的函数曲线参考点发生了位移.     

宝鸡钛产业发展的思考

宝鸡走向全国,面向世界的优势和城市名片就是“中国钛城”。根据SWOT态势分析,宝鸡要建设具有国际竞争力的“中国钛城”,就应当提高宝鸡市钛材加工能力,增强钛材的竞争力。进行钛加工资源的重组、整合,全力推进骨干企业集团化、规模化,实现聚集效应。加大科技投入力度,努力形成适合我国国情的钛合金材料体系,真正使钛产业成为宝鸡最具竞争优势的产业。     

Marketing of Voluntary Organizations as Contract Providers of National and Local Government Welfare Services in the UK

Voluntary organisations have become major providers of numerous social welfare services that previously were supplied by the state. In Britain, between 35 and 40% of the average human services charity’s annual income now derives from government (predominantly local government) sources, meaning that the acquisition of fresh contracts to undertake government funded work, in conjunction with the maintenance of good relations with government funders vis-à-vis current assignments, is increasingly important for ensuring a human service charity’s financial survival. An organization that wishes to obtain new contracts and to keep government bodies satisfied with its present activities will need to market itself effectively. This empirical study examined two aspects of charity marketing relevant to this requirement: the extent to which voluntary organizations applied the principles of strategic account management (otherwise known as key account management) to their relations with government funders, and the organizational characteristics (passion and commitment, low wage costs, etc.) that they emphasized to government bodies when making bids. A number of organizational variables (e.g., mission rigidity, strategic intent, short term operational focus) were employed in regression analyses as possible determinants of: (i) the degree to which a charity used strategic account management; and (ii) the genres of the organizational characteristics that it accentuated when tendering for government funded work.

Competitive Capabilities among Manufacturing Plants in Developing,Emerging, and Industrialized Countries: A Comparative Analysis

Competitive capabilities have been defined as a plant's actual performance relative to its competitors, with the most commonly investigated capabilities being quality, delivery, flexibility, and cost. However, most research in this realm has investigated capabilities within developed countries, and neglected the context of developing and emerging nations, which are increasingly becoming viable economic entities in global supply chains in their own right. The present study fills this gap and carries out a comparative analysis of competitive capabilities among plants in developing, emerging, and industrialized countries. Basing our arguments on the resource‐based view of the firm, we suggest that the influence of competitive capabilities on each other varies among plants in differentially industrialized regions. Specifically, we suggest that, on average, competitive capabilities tend to influence each other to a greater degree in plants in emerging and developing countries compared to industrialized countries. Along similar lines, we suggest that the influence of the four competitive capabilities on performance improvement is manifested more strongly among plants in emerging and developing countries than among plants in industrialized nations. We investigate these contentions with data from 1,211 plants in 21 countries. The results are particularly important for decision makers as they decide on the increasingly global location of their manufacturing operations or the configuration of their global supply chains.     

新一轮西部大开发的战略目标：推动西部民族地区分享更多“发展红利”

目前,少数民族地区在发展进程中遇到的矛盾和问题,无论规模还是复杂性都世所罕见。新一轮西部大开发战略既是从更高层面谋划制造更多“发展红利”的过程,更是重新谋划怎样分配“发展红利”的过程。作者认为,发展不足、发展不当、发展不协调依然是当前少数民族地区最大的矛盾,支持少数民族和民族地区加快发展,让西部少数民族和民族地区分享更多的“发展红利”,应该成为新一轮西部大开发战略的重要目标。     

基于绿色引擎的江苏省服务外包产业发展战略研究

服务外包作为一种智力密集型的高端产业和绿色产业,具有无污染、低能耗、少占地、少投入、高产出、高效率等特点和优势,已经成为江苏省经济转型升级的优先发展方向。文章运用SWOT方法深入分析了江苏省服务外包产业发展的优势与劣势、机会与威胁,并在此基础上制定出符合实际的发展战略。     

基于SWOT分析的江苏船舶工业发展战略研究

以江苏船舶工业作为战略主体,应用SWOT模型对江苏船舶工业的发展进行定性分析,综合分析了江苏船舶工业发展的内外部环境,揭示了江苏船舶工业发展具有的优势、劣势、机遇和威胁,在此基础上提出了江苏船舶工业发展的战略。     

中土关系四十年：回顾与展望

中土两国有着悠久的交往史,尤其是1971年实现关系正常化以后,双边关系进入了一个新阶段。尽管自建交以来,两国关系因受各种因素的影响,发展并不十分顺利,但总体上取得了较大进步。进入21世纪后,两国都步入崛起阶段,双方开始从战略的高度审视相互关系的走势。本文通过回顾中土关系的历史,梳理双边关系中存在的问题,进而展望未来双边关系的发展前景。