中国城镇居民奶制品消费品牌特征及 乳品企业战略选择

我国乳品市场中品牌很多,因此研究消费者选择奶制品时的品牌特征非常重要。由于乳品市场的现状在一定程度上决定了人们乳品消费的状况。尤其是品牌消费的状况,因此文章以乳品市场格局的分析为起点。在研究消费的品牌特征时,我们发现消费者的乳制品消费品牌的选择以本地品牌为主;对奶制品的品牌忠诚度比较高;性别、年龄对奶制品品牌的选择特征影响不大;消费者品牌购买行为是诸多因素综合作用的结果。在此分析的基础上,提出了乳品企业在竞争时应选取的战略组合。     

Why Total Quality Management Programs Do Not Persist: The Role of Management Quality and Implications for Leading a TQM Transformation*

Top‐down total quality management (TQM) programs often fail to create deep and sustained change in organizations. They become a fad soon replaced by another fad. Failure to institutionalize TQM can be attributed to a gap between top management's rhetoric about their intentions for TQM and the reality of implementation in various subunits of the organization. The gap varies from subunit to subunit due to the quality of management in each. By quality of management is meant the capacity of senior team to (1) develop commitment to the new TQM direction and behave and make decisions that are consistent with it, (2) develop the cross‐functional mechanisms, leadership skills, and team culture needed for TQM implementation, and (3) create a climate of open dialogues about progress in the TQM transformation that will enable learning and further change. The TQM transformations will persist only if top management requires and ultimately institutionalizes an honest organizational‐wide conversation that surfaces valid data about the quality of management in each subunit of the firm and leads to changes in management quality or replacement of managers.     

The Relationship between Procedural Rationality and Political Behavior in Strategic Decision Making

Despite the central place of rationality and political behavior in the decision-making literature, we know little about the relationship between these two dimensions. Can decisions be made using both rational and political methods, or must managers use one approach or the other? These questions were addressed in a study of 61 strategic decisions in 24 companies using a multiple-informant, structured interview protocol. Results indicate that procedural rationality and political behavior are independent dimensions of the strategic decision-making process. The implications of our findings for future strategic decision-making research are discussed.     

Planning Forward by Looking Backward: Retrospective Thinking in Strategic Decision Making*

Retrospective thinking occurs whenever one remembers something from the past, but one can also think retrospectively about hypothetical future events, by imagining that the event has already transpired and then working backward in the mind from the future toward the present. Designers, artists, planners, and other creative individuals utilize retrospective thinking when they mentally envision the object they wish to create and then thinkabout how it might be constructed. Some theorists and some previous research have suggested that forward and backward thinking are different cognitive processes, but there has been little investigation on the nature of these differences. This article examines the literature and describes a laboratory study designed to investigate retrospective thinking as a technique for increased idea generation. Subjects (n=64) were professional planners and managers with an average business experience of over 20 years. In a planning task, significantly more ideas were generated in the retrospective thinking mode than in the prospective mode, but the ideas were not found to be of greater quality. Evidence emerged that a subset of subjects were better able to make use of the retrospective technique, suggesting that selection along with training may be appropriate for the technique's mosteffective use.     

A Resource‐Based View of Strategic IT Alignment: How Knowledge Sharing Creates Competitive Advantage

A critical decision problem for top management, and the focus of this study, is whether the CEO (chief executive officer) and CIO (chief information officer) should commit their time to formal planning with the expectation of producing an information technology (IT)‐based competitive advantage. Using the perspective of the resource‐based view, a model is presented that examines how strategic IT alignment can produce enhanced organizational strategies that yield competitive advantage. One hundred sixty‐one CIOs provided data using a postal survey. Results supported seven of the eight hypotheses. They showed that information intensity is an important antecedent to strategic IT alignment, that strategic IT alignment is best explained by multiple constructs which operationalize both process and content measures, and that alignment between the IT plan and the business plan is significantly related to the use of IT for competitive advantage. Study results raise questions about the effect of CEO participation, which appears to be the weak link in the process, and also about the perception of the CIO on the importance of CEO involvement. The paper contributes to our understanding of how knowledge sharing in the alignment process contributes to the creation of superior organizational strategies, provides a framework of the alignment‐performance relationship, and furnishes several new constructs.     

Enterprise Resource Planning (ERP) Competence Constructs: Two‐Stage Multi‐Item Scale Development and Validation*

This paper defines and operationalizes eight ERP competence constructs. We define ERP competence as a portfolio of managerial, technical and organizational skills and expertise posited as antecedents to improved business performance occurring after an ERP system is operational and functionally stable. To improve responses to changes in markets and products, manufacturers are increasingly adopting ERP systems. However, anecdotal accounts indicate that the realization of ERP's potential benefits is rare. Because of its pervasive influence on manufacturing and business performance, the need for scientifically developed and tested multi‐item scales pertaining to ERP competence is highly relevant to manufacturing strategy research. We follow a two‐stage normative process of scale development. First, we identify a portfolio of eight generic constructs that are hypothesized to be associated with successful ERP adoption. Each construct is then operationalized as a multi‐item measurement scale by applying a manual item sorting technique iteratively to independent panels of expert judges until tentative reliability and validity is established. Second, we further refine and validate the multi‐item scales using survey data from 79 North American manufacturing users of ERP systems.     

CORPORATE DISTINCTIVE COMPETENCE AND PERFORMANCE: EFFECTS OF PERCEIVED ENVIRONMENTAL UNCERTAINTY (PEU), SIZE,AND TECHNOLOGY

The relationships of specific distinctive competencies to performance were examined for firm size, type of production system, and level of perceived environmental uncertainty (PEU). The size and dominant production system used by a firm were found to have main moderating effects on those relationships although PEU by itself did not. However, PEU did interact with size and production system to moderate those relationships.     

Strategic Assessment Model (SAM): A Multiple Criteria Decision Support System for Evaluation of Strategic Alternatives*

The evaluation of strategic alternatives is a particularly difficult task. This difficulty is due to the complexities inherent in the evaluation process and the lack of structured information. The evaluation process must consider a multitude of relevant information from both the internal and external environments of the organization. Various analytical and normative models have helped decision makers utilize large volumes of information in strategic evaluation; however, most of these models have some limitations. We present a multiple criteria decision support system, called strategic assessment model (SAM), that addresses some of the limitations inherent in the existing models. SAM captures the decision maker's beliefs through a series of sequential, rational, and analytical processes. The environmental forces—decomposed into internal, task, general opportunities, and threats—are used along with the analytic hierarchy process (AHP), subjective probabilities, the entropy concept, and utility theory to enhance the decision maker's intuition in evaluating a set of strategic alternatives.     

领军人才安全问题与应对策略研究

本文首先界定了领军人才的内涵,分析了领军人才安全问题产生的原因。接着分析了领军人才的保持过程,提出了实现领军人才有效保持的途径。最后,从领军人才的感知效用提升、转移成本提升以及制度保障三个方面提出了解决人才安全问题的对策。     

A PROCUREMENT STAFFING MODEL: ESTIMATING THE SERVICE AND COST IMPACTS OF ALTERING OPERATIONS*

Evaluating the service and cost impacts of altering procurement configurations is a common problem whenever an organization desires to be responsive to the changing needs of the populations being served. Changes relate to the volume of the work load, the degree of responsiveness required, or the technology and processes used. In real-world situations, personnel turnovers, uneven work loads, leaves, training requirements, and use of overtime all contribute to the complexity of the task. When a range of experience over different-sized operations is available, econometric approaches are applicable to estimate economies of scaie and technical substitution possibilities. Otherwise, queuing and job-shop modeling, combined with simulation approaches, can be helpful. This paper presents a case study of the analysis of a proposed reorganization for a large procurement activity in the U.S. Navy. The actual job-shop-scheduling and task-sequencing logic used in practice was modeled. Cost comparisons of four procurement configurations were generated under the constraints that prespecified levels of service be satisfied.