Insights from senior communicators: Navigating obstacles,leveraging opportunities,and leading teams to capitalize on data and analytics

While data, digital analytics, and technology have the possibility of further elevating public relations to a strategic function, many communicators cite barriers, including that many on their teams lack digital data and analytics competency. Researchers interviewed 28 senior-level communicators who have experience working with digital data and analytics. The study sought to examine how communicators are adapting to and leading teams in this data revolution by exploring two primary research questions: (1) What are the perceived opportunities and challenges with digital data and analytics? and (2) How can communicators create an environment to encourage discovery and innovation connected to digital data and analytics? Participants described the challenges of managing vast data streams and alignment, staying current with digital trends and technology, and dealing with the shortcoming of AI tools and algorithms. When asked about opportunities, participants described how communicators are uniquely positioned to align data and analytics efforts to help them understand audiences, foster mutually beneficial relationships with publics, and share stories with these publics and senior counsel that contribute to organizational objectives. Participants said they develop data competency among their communication teams by fostering a creative and curious culture, creating diverse teams, and championing employees. In summary, this study expands understanding of how communicators can evolve and lead in an increasingly data-driven world.     

快速成形件精度的影响因素及对策

快速成形是现代制造业快速响应市场必备的过程--快速成形前处理、分层叠加成形、后处理,对影响快速成形所制作的模型(快速成形件)精度的影响因素作了全面的分析.最后提出了提高快速成形件精度的对策.