反语的语用研究

文章试从语用学的视角对反语进行研究。首先,对反语这一表达方式的本质作了解释;然后,在语用学的框架下运用合作原则、礼貌原则、关联原则分析了反语的诱发机制及使用动机。     

Product value matrices help firms to focus their efforts

In management theory a gap seems to exist between consumer buying behaviour and the economic life cycles of products. This gap is the subject of this paper using product value matrices (PVMs). Brought together in this paper are some well-known theories dealing with consumer behaviour, buying behaviour and product life cycles (PLCs), in a manner that provides useful information to all firms. Too often it is found that these theories are elegant in isolation, but provide little help in focusing a company's efforts. Consumer behaviour has been researched for many decades, as has product life cycles, but the link between consumer buying behaviour and economic life cycles of products is mystical, with most chief executive officers (CEOs) believing it occurs like magic. The paper initially develops frameworks describing the economic life cycles of products and consumer buying behaviour. The paper then links the frameworks with the product value matrix and illustrates how they can be used in focusing a firm's efforts.     

Smoking,information sources,and risk perceptions—New results on Swedish data

Using data on Swedish adolescents, this study examines (1) perceptions of the addictiveness and mortality risk of smoking, (2) the effects of these perceptions on smoking behaviour, and (3) the role of various smoking risk information sources. The average respondent believed that 46 out of 100 smokers would die from diseases caused by their smoking. As to addictiveness perceptions, the average respondent believed that 68 out of 100 smokers trying to quit would not succeed. Both a higher perceived addictiveness and a higher perceived mortality risk were negatively related to smoking participation. The results showed substantial variation in the weight that the teenagers attached to the various information sources.

The ‘Mosquito’ and the transformation of British public space

This paper explores the implications of the ‘Mosquito’ Ultrasonic Teenage Youth Deterrent device. It is used in Britain to exclude young people from public spaces despite contravening British law and European and International Human Rights legislation. The paper argues that the device is changing the relationship young people have with public spaces around them. Additionally, the paper discusses how the device has transformed the ways in which specific public space legislation is implemented and enforced to the extent that it can be viewed as a purchasable manifestation of the powers conferred upon police officers through legislative acts. The existing academic literature regarding the Mosquito is to be discussed and utilised. The device is examined against the Anti-Social Behaviour Act 2003 and the Equality Act 2010. The paper argues that the device itself can be labelled as anti-social and contravenes several pieces of UK legislation with regard to anti-social behaviour and discrimination. Finally, the paper critically appraises the impact of combatting youth anti-social behaviour with a device which itself can be labelled as anti-social.     

跨文化交际能力与深层的跨文化意识

外语教学的主要任务是培养学生的跨文化交际能力,而目前英语专业学生跨文化交际能力并不十分理想,主要表现在对深层的跨文化意识普遍薄弱。指出要提高跨文化交际能力,必须重视跨文化交际中的深层文化,这里从价值念、思维方式、文化定势和非语言行为等深层的文化层面,对中西文化差异进行比较。     

日本“极致文化”的思想内涵及行为内涵探究简

做事精细、擅长摄取别家所长的特点是日本民族在历史长河中逐渐形成的极致文化的体现，它已根植于日本独特的民族发展的历史进程和社会组织形式，渗入日本民族精髓，成为人们浑然不觉的自觉行为。文章揭示日本民族极致文化的思想内涵及行为内涵，在肯定日本民族的这种极致文化讲究精细、创新、求变以及奉献意识等积极一面的同时，指出由于泛家族制度下纵式社会组织构架的影响，人们对于团队或社会组织有很强的依附性，个性张扬无法突破组织制约，日本民众存在唯命是从的负面特性。客观地认识和了解日本民族极致文化的特性，将有助于我们在与之交流、合作和竞争时，更好地讲究策略和方法，达到预期成效。     

Economic deprivation,maternal depression,parenting and children's cognitive and emotional development in early childhood1

This study uses data from the UK Millennium Cohort Study to examine the extent to which economic circumstances in infancy and mother's mental well‐being are associated with children's cognitive development and behaviour problems at age 3 years, and what part parenting behaviours and attitudes play in mediating these factors. The analyses derived from Structural Equation Modelling show that economic deprivation and maternal depression separately and collectively diminish the cognitive and emotional well‐being of children, and part of this diminution emanates from less nurturing and engaged parenting by those with less economic and emotional resources.     

新时期农科大学生消费行为特点分析

通过问卷调查方式，对新时期农科大学生消费行为状况展开调查，并与2000年、2004年广东大学生消费行为的调查结果进行对比，新时期农科大学生的消费行为特点以理性消费为主流，提出促进学生科学消费观形成的措施。     

西部农业现代化与政府的应有作为

世界农业现代化的一般规律表明，政府的有效作为是实现农业现代化的重要条件，它集中表现为制度保障、科技保障、资金保障和服务保障。当前西部一些地方政府却在推进西部农业现代化的过程中出现了定位的偏差性与行为的失效性，从而严重地影响了农业现代化的顺利发展。为此，必须从政府自身的职能出发，以“有效性”为标尺，全面规范政府行为，以推动西部农业现代化快速健康地发展。     

后进生成因初探——学生心理障碍的形成原因及表现

从心理学角度探析学生心理障碍形成7种原因和12种表现方式。全面分析和了解学生心理受到障碍时的思想和心理状态,有助于教师有针对性地进行心理疏导,促使学生的心理向良性发展。