浅论公共关系在现代企业营销中的作用

公共关系是提高企业形象竞争力的法宝,是现代企业市场营销中不可或缺的手段。许多企业在成功运用公共关系的实践中,都取得了明显的经济效益。面对今天市场经济全球化、市场竞争白热化的局面,公共关系运用各种沟通策略、传播手段、协调方法,使企业营销进入一种艺术化的境界。作为现代企业营销中的重要手段,公共关系再次印证了它对企业生存和发展的重要意义。文章通过对公共关系在市场营销中的作用及在现代营销中常用的公共关系工具进行初步的论述,旨在引起现代企业在营销过程中对公共关系的重视。     

Benevolence-dominant,authoritarianism-dominant,and classical paternalistic leadership: Testing their relationships with subordinate performance

We propose a new typology of paternalistic leadership styles based on how leaders demonstrate authoritarianism and benevolence, the two essential components of this type of leadership. Benevolence-dominant paternalistic leadership refers to leaders' sole dependence on the use of benevolence without their strong assertion of authority, whereas authoritarianism-dominant paternalistic leadership is based mainly on authoritarianism itself; classical paternalistic leadership, which best fits early observations of paternalistic leaders, refers to the salient combination of both leadership components. We used two distinct samples and methods to test this typology and the association with subordinate performance. Across the two studies, a field investigation with Taiwanese military supervisor-subordinate dyads and a hypothetical scenario experiment with U.S. working adults, we found a positive relationship between classical paternalistic leadership and subordinate performance as strong as that between benevolence-dominant paternalistic leadership and performance. Our findings echo the phenomenon that paternalistic leaders tend to combine benevolence with authoritarianism to affect subordinate performance.     

网络环境下应加强企业档案的信息化建设

当今信息社会,必须以加强企业信息化建设,建立完善的信息系统和快捷的信息交流来作为促进企业经济发展、科技进步、事业发达的战略举措。作为企业基础管理工作的档案事业,也应该紧跟时代发展的步伐,与时俱进,加强和完善企业的档案管理工作,建立健全信息化的档案管理理念,利用好档案这种企业经济和发展的重要战略资源。     

中国制造业企业创新行为的观测和实证研究 ——基于浙江省制造业1454家企业问卷调查的分析

 本文在浙江省制造业1454家企业大样本调查问卷的基础上,在微观层面研究了企业创新行为以及影响因素。首先利用统计分析的方法考察了企业创新投入的特征、创新投入的行业分布以及创新投入的产出绩效,并且发现了企业规模与R&;D强度之间呈现倒U型关系,这与安同良等人发现的倾斜V型关系的结论不同。其次运用计量分析的方法在有效控制了企业所处行业的技术水平差异、企业产权结构、政府资金扶持、企业品牌和企业设备技术水平后,研究发现：企业规模与企业创新投入之间也呈现较明显的倒U型关系,并且存在规模“拐点”;企业知识产权战略对企业创新投入具有明显的促进作用;出口贸易对企业创新投入并不显著,但发达国家特别是针对发展中国家设置的技术性贸易壁垒的技术标准化要求对企业创新投入有比较明显的促进作用;而企业集聚对企业的创新投入的影响并不确定。     

论国有企业的企业法主体概念之选择

国有企业概念未能表述企业法律形态,不能作为企业法主体概念.我国国有企业可表述为六类企业主体概念.即公共企业、公有公司、相对公有公司、公产合作社企业、公产参股公司、公产合作企业.这六种企业又统称公产企业,即由公有资产投资者全部或部分投资形成的、含有公有产权的、具有经营性特征的各种形式的法人或非法人经济组织.公产企业概念比国有企业概念能更准确地表达这类企业的经济性质,更好地反映现代企业制度的特征,更好地体现现代企业的内在规律,比国有企业概念更符合市场经济条件下的企业法主体概念的要求.我国应整合现行国有企业法律法规,完善以公产企业为企业法主体概念的企业立法.     

USING CONJOINT ANALYSIS TO PREDICT TRIAL AND REPEAT-PURCHASE PATTERNS OF NEW FREQUENTLY PURCHASED PRODUCTS*

A new approach is proposed to evaluate new-product opportunities. This approach uses the distribution of brand-purchase probability of the new product over a population of potential customers and the outputs from conjoint analysis. The heterogeneous distribution of brand-purchase probability is expressed by a beta binomial brand-choice model compounded with a negative binomial product-class purchase-incidence model. The resulting model provides a way to predict trial and repeat-purchase patterns of new-product concepts. The paper discusses the development of the model. It also discusses issues of measurement, estimation, testing, and implementation of the proposed approach based on actual empirical data.     

The shifting ‘stages’ of performance: a study of ‘Chavang Kut’ festival in Manipur

Chavang Kut, a post-harvesting festival in Manipur, represents an important cultural expression of the Chin-Kuki-Mizo group of people. The article looks at the participation of the Thadou community in the celebration by tracing their performative historiography. In the past, the celebration was primarily important in the religio-cultural sense. The rhythmic movements of the dances in the festival were inspired by animals, agricultural techniques and showed their relationship with ecology. Today, the celebration witnesses the shifting of stages and is revamped to suit new contexts and interpretations. The traditional dances which forms the core of the festival is now performed in the out-of-village settings and are staged in a secular public sphere. While used by the state as a political project to bring unity amongst the different communities of Manipur, recent socio-political occasions showed how it is used as a site of contestations against the state.     

Cognitive skills and leadership performance: The nine critical skills

Over the years, a growing body of evidence indicates that certain cognitive skills are a critical determinant of leader performance. In the present effort we show that application of these skills is typically founded in case-based knowledge. Subsequently, we identify nine key skills people in leadership positions employ when working with case-based knowledge to address leadership problems: 1) problem definition, 2) cause/goal analysis, 3) constraint analysis, 4) planning, 5) forecasting, 6) creative thinking, 7) idea evaluation, 8) wisdom, and 9) sensemaking/visioning. Individual and situational contingencies shaping effective application of these thinking skills is discussed. In addition, the implications of findings bearing on leader thinking skills for leader assessment and leader development are considered.     

Linking Electronic Medical Records Use to Physicians’ Performance: A Contextual Analysis

Electronic Medical Records (EMR) studies have broadly tested EMR use and outcomes, producing mixed and inconclusive results. This study carefully considers the healthcare delivery context and examines relevant mediating variables. We consider key characteristics of: (i) interdependence in healthcare delivery processes, (ii) physician autonomy, and (iii) the trend of hospital employment of physicians, and draw on theoretical perspectives in coordination, shared values, and agency to explain how the use of EMR can improve physicians’ performance. In order to examine the effects of physician employment on work practices in the hospital, we collected 583 data points from 302 hospitals in 47 states in the USA to test two models: one for employed and another for nonemployed physicians. Results show that information sharing and shared values among healthcare delivery professionals fully mediate the relationship between EMR use and physicians’ performance. Next, physician employment determines which mediating variable constitutes the pathway from EMR use to physicians’ performance. Finally, we highlight the impact of shared values between the hospital and physicians in enhancing information sharing and physicians’ performance, extending studies of these behaviors among network partners in industrial settings. Overall, our study shows that EMR use should be complemented by processual (information sharing), social (shared values), and structural (physician employment) mechanisms to yield positive effects on physicians’ performance.     

Social Enterprise Among University-Based Centers in US Schools of Social Work

Globally, social enterprise is used increasingly by nonprofit organizations to create new funding streams in the face of dwindling public funds. In light of evidence that institutions of higher education are making similar adaptations, this study explores the extent to which academic centers in US schools of social work are using social enterprise strategies to fund mission efforts. Interviews with the directors of 16 social work research centers in 14 states reveal incentives and barriers that exist at multiple levels and considerably impact the potential viability of social enterprise in the social work academic setting. Implications for institutions of higher education and social work scholars are discussed.