Successful prevention may not be enough: A case study of how managing a threat triggers a threat

This case study examines student perceptions of a university's management of an alleged threat against their campus that was posted on Facebook. The timeline of events describes how the university's threat prevention response triggered a rumor crisis due to incomplete and poorly timed official information dissemination. A convenience sample of students completed questionnaires assessing perceptions of informal and formal communication about the alleged threat, satisfaction with threat prevention, and perceptions of the emergency text message system. Satisfaction with the university's response varied by students’ feelings of information adequacy. Some students resisted registering for the emergency notification system.     

Role of Facebook use in predicting bridging and bonding social capital of Pakistani university students

ABSTRACT

The explanatory study aimed to examine the role of Facebook use (intensity of Facebook use, Facebook relationship maintenance behaviors, duration of use, and number of ties), motives of using Facebook (making new social ties, maintaining existing social ties, seeking and sharing information, self-expression, self-documentation, and recreation), and sociodemographic characteristics (age, education, gender, and monthly family income) in predicting the formation of bridging and bonding social capital among youth. Opting Putnam’s theory of social capital, a survey was conducted from eight randomly selected universities of Lahore, Pakistan. A total of 1,245 students, had an average age of 21, were participated in this study. Stepwise multiple linear regression technique was used to explain bridging and bonding social capital. The study found that motives of using Facebook had a major role in predicting bridging and bonding social capital of the students. The intensity of Facebook use and Facebook relationship maintenance behaviors were also positively correlated with bridging and bonding social capital. Except for the age for bonding social capital, no other sociodemographic variables had an influence on bridging and bonding social capital.     

Managing relationships on Facebook: A long-term analysis of leading companies in Germany

The purpose of this study is to investigate how companies manage relationships with publics on social media. Based on the concepts of functional and contingency interactivity, the study examines the long-term implementation of three interactive strategies derived from research on organization-public relationships: dialogic communication, transparent communication, and informal communication. The study sheds further light on relational outputs and outcomes. The results of content analyses of leading German companies’ Facebook pages in 2012, 2015, and 2018 indicate the growing importance of dialogic communication and informal communication. There is a constant relation between dialogic communication and the extent of user interaction, with the analysis suggesting that dialogic communication is used to manage critical user comments. Hence, the long-term study contributes to a deeper understanding of professionalization in corporate social media communication. It provides evidence for PR scholars and professionals that there are effective features on Facebook for managing sustainable relationships.     

Standby Mothering: Temporalities,Affects, and the Politics of Mobile Intergenerational Care

ABSTRACT

In this paper, I showcase how left-behind mothers in the Philippines use digital communication technologies in delivering care to their overseas adult children in Melbourne, Australia. As part of a broader research project on transnational family life, the findings were drawn upon in-depth interviews, visual methods, a simple participant observation, and field notes taking and analysis. The study deployed a mediated mobilities lens, paying close attention to the different forces that shape the provision of intergenerational care through mobile device use. Building upon a critical analysis of the digitalization of intergenerational relationships in a transnational context, I coin the term ‘standby mothering.’ This conception encapsulates the femininized, ubiquitous, networked, and ambivalent intergenerational care practices that are experienced and negotiated by distant mothers. On the one hand, mobile device use enables left-behind mothers to deliver emotional and practical caregiving. On the other hand, everyday temporal conditions and technological barriers impede the provision of intergenerational care. Communicative constraints are constantly managed through various tactics, ensuring the sustenance of transnational relationships. By interrogating the contradictory outcomes of transnational caregiving, I underscore the politics of mediated mobilities in a digital society. Here, the mobilization of gendered, networked, and differential care practices is influenced by uneven structural and even socio-technological dimensions. Ultimately, this paper elucidates a critical stance on re-examining the provision of informal, gendered, and networked care practices.     

Ethics and social media: Implications for sociolinguistics in the networked public1

As a popular agora for writing identity into being, the networked public of social media sites presents exciting and unprecedented possibilities for sociolinguistic research. At the same time, these sites raise a wealth of unfamiliar methodological and ethical issues, and debate concerning appropriate ethical measures for research targeting online discourse communities is emergent. One of the most pressing debates concerns the visibility of online interaction (i.e. its locus between the public and private ends of the continuum). Although they exist freely online, networked publics are not public forums. They are governed by both personal and communal norms, and they are networked. This combination of factors gives rise to unique ethical challenges, particularly in the case of Facebook, an accessible and data‐rich, yet problematic, research site. This paper reviews the ethical difficulties presented by Facebook, and presents a framework for ethnographic sociolinguistic research that uses this site as a source of data. En tant qu’espace public privilégié pour la création de l’identitéà travers l’écriture, le public ?réseauté? (interconnecté) des sites des médias sociaux présente des possibilités prometteuses et sans précédent pour la recherché en sociolinguistique. Cependant, ces sites soulèvent de nombreuses questions méthodologiques et éthiques qui sont nouvelles, d’où l’émergence de discussions portant sur les mesures éthiques appropriées pour la recherche qui vise les communautés discursives en ligne. Un des débats concerne la visibilité de l’interaction en ligne (c.‐à‐d. sa place entre les extrémités privée et publique du continuum). Bien qu’ils existent de façon libre en ligne, les réseaux publics ne sont pas des forums publics. Ils sont gouvernés à la fois par des normes personnelles et communautaires, et ils sont interconnectés. Cette combinaison de facteurs donne naissance à des défis éthiques uniques, en particulier dans le cas de Facebook, un site de recherche accessible et riche en données, mais problématique. Cet article passe en revue les difficultés éthiques que Facebook présente, et offre un cadre de travail pour la recherche sociolinguistique ethnographique utilisant ce site comme source de données. [French]     

Editing the project of the self: sustained Facebook use and growing up online

Now in operation for 12 years, Facebook comes to serve as a digital record of life for young people. With significant parts of their lives played out on the site, users are able to turn to these profiles to reflect on how their use of Facebook has come to constitute a life narrative. In this paper, we report on findings from qualitative research into sustained use of Facebook by young people in their twenties in Australia and the UK. We focus on the ‘editing’ or re-ordering of narratives that our participants engage in while they scroll back through their years of disclosures – and the disclosures of others – that make up their Facebook Timelines. We present our analysis through three arenas (employment, family life and romantic relationships) subject to what we argue is a reflexive re-ordering of life narratives. We argue that Facebook profiles represent visual manifestations of Giddens [1991. Modernity and Self-Identity: Self and Society in the Late Modern Age. Stanford, CA: Stanford University Press] reflexive project of the self, that serve not only to communicate a sense of self to others, but that also act as texts of personal reflection and of growing up, subject to ongoing revision.     

Does social media promote democracy? Some empirical evidence

This study explores the relationship between social media and democracy in a cross-section of over 125 countries around the world. We find the evidence of a strong, positive correlation between Facebook penetration (a proxy for social media) and democracy. We further show that the correlation between social media and democracy is stronger for low-income countries than high-income countries. Our lowest point estimates indicate that a one-standard deviation (about 18 percentage point) increase in Facebook penetration is associated with an improvement in the democracy index by about 8-point (on a scale of 0–100) for the world sample and over 11 points for the sample of low-income countries.     

What drives successful social networking services? A comparative analysis of user acceptance of Facebook and Twitter

This study identifies perceived mobility, security, connectedness, system and service quality, usefulness, attitude, and flow experience as key motivational factors for using social networking services (SNSs), and develops a theoretical model that explicates the process in which users adopt Facebook and Twitter by integrating these factors with the technology acceptance model (TAM). While results of structural equation modeling (SEM) on the collected data (N = 2,214) verified the validity and reliability of the research model, Facebook and Twitter users were found to emphasize different motivational factors when deciding to use SNSs. The implications of notable findings and directions for future studies are discussed.     

Wired to mobilize: The effect of social networking messages on voter turnout

Recent scholarship has documented the effect of online social networking on political participation, a relationship hypothesized to be due to the generation of social capital. This paper tests the hypothesis that impersonal get-out-the-vote messages delivered via an online social network can increase voter turnout. Specifically, this study uses a field experiment of randomly assigned students from a large southern public university to test the effect of exposure to political messages via Facebook on the likelihood of them voting in the November 2010 election. The results indicate that encouragements to vote delivered through a social networking site can have substantively large effects on political behavior.     

Individuals’ perception of others’ self-esteem,psychological well-being and attractiveness: Role of body size and peers’ comments among Japanese and Americans

From a cross-cultural perspective, this study investigates how individuals form impressions of others’ self-esteem, psychological well-being, and physical attractiveness as a function of others’ body size as well as messages these others receive from their peers. Mock-up Facebook profile pages in which the body size of the profile owner (thin vs. overweight) and peer-generated messages (accepting vs. thin-encouraging) were manipulated in the study. After viewing a Facebook profile page online, American and Japanese females completed a questionnaire. Japanese, but not Americans, (a) believed a profile owner who received thin-promoting messages to have higher psychological well-being than a profile owner who received accepting messages, (b) assumed an overweight profile owner to have lower self-esteem than a thin profile owner, and (c) perceived a thin profile owner as more physically attractive than an overweight profile owner.