The rise and fall of collective identity in networked movements: communication protocols,Facebook, and the anti-Berlusconi protest

This paper explores the impact of communication protocols on the development of collective identity in networked movements. It focuses primarily on how communication protocols change patterns of interactions and power relationships among the constituents of social movements. The paper suggests that the communication protocols of commercial social networking media lead to organizational centralization and fragmentation in social movements by eroding one of the preconditions of collective identity, namely solidarity. The empirical material presented is part of a PhD dissertation on a political protest movement and their use of Facebook as a core communication and organizational platform. The data gathering is multi-methodological and relies on both qualitative and quantitative data collection techniques in the form of a historical analysis of interaction patterns, and a content analysis of online conversations among activists.     

Face and the Dynamics of Its Construction: A Relational and Multilayered Perspective

This article proposes a new understanding of the concept of face as coconstructed and characterized by various and not always polarized dynamics, such as gain/loss. In elaborating on this conceptual frame, I revisit Goffman's work on social appraisal and argue it is marked by a shift from an expositional to a relational approach. Using this reading of Goffman, together with characteristics of the Chinese concept of face, I analyze interview data about users' interpretations, motivations, and intentions behind public exchanges of information on Facebook. The data illustrate both interactive processes of gradual acquisition/erosion of mien‐tzu and loss of lien.     

Gay men's experiences coming out online: A qualitative study

The current study employed qualitative methodology to investigate the experiences of 12 gay men who came out online, using Facebook. Analysis of coding data yielded several key themes. First, gay men discussed a range of experiences that influenced their online disclosure, including homophobia, internalized homophobia, and previous salient sexual identity disclosures. Participants also commonly expressed a variety of goals and concerns about coming out online, including improving relationships and loss of friends, respectively. Finally, gay men identified several benefits to coming out on Facebook, including increased efficiency in coming out as compared to face-to-face disclosures, increased authenticity, and decreased ambiguity about their sexuality. Results are discussed within the context of literature on men's coming-out experiences and online identity management.     

Campaigning in the fourth age of political communication. A multi-method study on the use of Facebook by German and Austrian parties in the 2013 national election campaigns

Starting from the contribution to the discussion on a fourth age of political communication, here we argue that, as a consequence of how the Web 2.0 has changed political campaigns, the theoretical time-bound three-phase models of political campaigning must be reconsidered. We propose four ideal campaign types based on their ideal-typical target audience: partisan-, mass-, target group- and individual-centered campaigns. In reality, each campaign combines elements of all types. To examine this mixture empirically, we apply a most similar systems design and investigate five German and six Austrian parties’ use of Facebook in the 2013 national election campaigns. On the basis of face-to-face interviews with the campaign managers and a quantitative content analysis of the respective parties’ Facebook pages, we analyze how parties used Facebook as a campaigning tool to inform, interact with, and mobilize voters, as well as which target audiences they addressed. We find that, although the campaign managers declare Facebook their most important Web 2.0 campaigning tool, the German and Austrian parties did not make use of Facebook’s interactive and mobilizing potential, rather relying on mass-centered information, possibly due to the framework conditions in both countries. Based on our findings, we conclude that the role of context for election campaigning should be discussed more carefully.     

How do adults with intellectual disabilities use Facebook?

Social networking sites have potential to support social relationships and self-determination of people with intellectual disabilities. However, to date, this issue has received little research attention. To help address this need, we conducted an online research survey to reach adults with intellectual disabilities who use Facebook and to include their voices about their online experiences, challenges, and preferences. We used mixed methods for data collection and analysis. Results from 58 respondents indicated that they use Facebook much as non-disabled users do to connect with family members and real-world friends. At the same time, the respondents reported challenges such as privacy setting and literacy demands. We discuss these findings and how to make social networking sites more accessible for users with intellectual disabilities.     

Use of social media for corporate communications by research-funding organisations in the UK

This research sought to explore the implications of social media for organisations’ business functions, to help inform organisational approaches to challenges presented by social media. UK-based research-funding bodies provided the focus of this study, and a literature review, quantitative survey and focus groups involving relevant communications professionals were undertaken. Findings show that most UK-based research-funding organisations have adopted social media channels for corporate communications, drawing chiefly on microblogging, video-sharing and social networking sites. Building a dialogue with stakeholders is a prime reason for using social channels, yet one-way ‘broadcasting’ of information is widespread. Web, media or communications/marketing teams generally manage social media channels. A minority of organisations have policies governing social media use by staff. Social media performance is mainly measured using quantitative metrics.     

How the world's top universities provide dialogic forums for marginalized voices

Viewed through the lens of the dialogic theory of public relations, this study examines if universities use new media tools and how the world's top universities use Facebook as an interactive forum that give voice to key stakeholders. With the declining economy and limited access to resources, it is important to know how organizations utilize Web-based tools to build and maintain relationships at national and global levels. Because prior research found that users had negative feelings about lack of dialogue on college websites, it is also important to know whether universities are tapping into the dialogic potential. The content analyses of the websites and Facebook platforms show that more than half of the universities have Facebook pages. The results also show that users cannot post content or photos, or participate in discussions and wall posts. In essence, the voices of key stakeholders are being silenced via a media that is intended to provide open forums for dialogue.     

How Do Career Centers Use Social Networking Sites?

The popularity and growth of social networking sites (SNSs), particularly among the college‐aged demographic, makes them logical tools for university career centers to use to connect with students. The authors surveyed 78 university career centers to determine how they use SNSs, the benefits and drawbacks, and the advice they would give to a career center considering using SNSs. The most commonly used SNSs by this sample include Facebook, LinkedIn, and Twitter, mainly to provide career information. Benefits included students’ responsivity to the SNS posts and increased visibility and attendance at events; the main drawback was time required. The most common recommendation was to determine goals and plan implementation.     

Reaching Egyptian Gays Using Social Media: A Comprehensive Health Study and a Framework for Future Research

The Internet has revolutionized research on sexual minorities by providing direct and safe access to hidden, stigmatized, and high-risk populations. This study investigated the possibility of using Facebook to reach Egyptian gays. The questionnaire was manually distributed to an extensive list of Facebook pages and groups related to the topic that has been collected using a snowball-like technique. The recruitment lasted from August 2015 to May 2016. Among the 461 eligible participants, the mean age was 26.6 (SD = 7.6), and the majority (74%) were highly educated. Only 17% use condoms consistently, and 34% have ever tested for HIV. Guilt feelings and trying to change sexual orientation were very high and were associated with higher religiosity and low condom use and HIV testing (p < .05). Also, 10% have ever tried to end their life. Most of the participants did not disclose their sexual orientation to anybody other than their partners, and 60% will not disclose it to health care providers even if needed. The low health awareness among Egyptian gays requires Internet-based health campaigns.     

Unions and social media: Prospects for gender inclusion

The emergence of web 2.0 technologies led to optimistic predictions that social media (SM) might alter traditional gendered patterns of member participation in trade unions. Greene, Hogan, and Grieco and others suggested that the forms of communication and engagement these technologies offered to unions and their members had the potential to foster gender inclusion and contribute to union diversity, arguably central to effective representation. This article reports on a survey of union members’ experiences with and perceptions of their union's SM services, to identify whether there is a gendered dimension to members’ use. The findings indicate that for most union members regardless of gender, more traditional communication channels such as face‐to‐face contact and email remain the preferred means of communication. However, the findings also show that women are just as likely as men, if not more so, to engage with union SM. Given that historically, women largely participated less in union activities than their male counterparts, this broad parity of use by women supports the conclusion that SM has substantial potential to improve women's participation in unions.