Assessing structural correlates to social capital in Facebook ego networks

Research in computer-mediated communication has consistently asserted that Facebook use is positively correlated with social capital. This research has drawn primarily on Williams’ (2006) bridging and bonding scales as well as behavioral attributes such as civic engagement. Yet, as social capital is inherently a structural construct, it is surprising that so little work has been done relating social capital to social structure as captured by social network site (SNS) Friendship networks. Facebook is particularly well-suited to support the examination of structure at the ego level since the networks articulated on Facebook tend to be large, dense, and indicative of many offline foci (e.g., coworkers, friends from high school). Assuming that each one of these foci only partially overlap, we initially present two hypotheses related to Facebook social networks and social capital: more foci are associated with perceptions of greater bridging social capital and more closure is associated with greater bonding social capital. Using a study of 235 employees at a Midwestern American university, we test these hypotheses alongside self-reported measures of activity on the site. Our results only partially confirm these hypotheses. In particular, using a widely used measure of closure (transitivity) we observe a strong and persistent negative relationship to bonding social capital. Although this finding is initially counter-intuitive it is easily explained by considering the topology of Facebook personal networks: networks with primarily closed triads tend to be networks with tightly bound foci (such as everyone from high school knowing each other) and few connections between foci. Networks with primarily open triads signify many crosscutting friendships across foci. Therefore, bonding social capital appears to be less tied to local clustering than to global cohesion.     

Social Media Management

Do foundations effectively use social media to engage stakeholders? Do usage and engagement vary by foundation type? This article has been written to stimulate discussion and research about social media use and user engagement by foundations beyond measuring social media presence. We analyzed Facebook usage and stakeholder engagement for three types of foundations: community, corporate, and independent grant‐making foundations. We found that although community foundations are more likely to have a social media presence, corporate and independent foundations are more likely to use Facebook and to effectively engage stakeholders. Findings illuminate the need to understand social media usage and engagement in addition to presence. We discuss potential benefits of social media use and provide practical communication management recommendations for nonprofit practitioners.     

Three dimensions of the public sphere on Facebook

The article provides an empirical analysis of the online public sphere in the three dimensions introduced by Dahlgren (2005): structural, representational and interactional. The main subject of analysis is the largest social networking site – Facebook – and Polish users’ activity on the Facebook Pages of political parties and politicians. The researchers analysed data about all users active on those Pages during two 4-month periods in 2013 and 2015. The results of the study show that only a small fraction of Facebook users are active in public political discussions that take place on political Facebook Pages (structural dimension). However, the level of engagement depends on the current political events taking place within the public sphere offline, and users are more active during electoral campaigns. Moreover, Facebook does not provide an alternative public sphere for political actors that are less present in mainstream media. Parties and politicians that are visible in traditional media are also attracting active fans in social media (representational dimension). Nonetheless, non-parliamentary groups have more active fans than would result only from their popularity in mainstream media. Finally, the online public on Facebook is fragmented and clustered into homogenous political groups (interactional dimension), thus supporting the hypothesis on ‘echo chambers’ presented by Sunstein (2001). The divisions are smaller when there are significantly more users involved. However, most of these cross-cutting links are the result of the electoral campaign.     

Beautifully Imperfect: Using Facebook to change a population's attitudes toward marriage

This study uses focus groups and content analysis to understand the dialogic efficacy of Facebook as a platform for a government-initiated public communication campaign to promote marriage in efforts to reverse low birth rates in Singapore. The findings suggest a weak use of dialogic strategies by the campaign organizers who use Facebook as a channel for one-way communication with little realization of the social networking site's dialogic potential.     

从Facebook数据滥用事件谈个人信息法律保护

在互联网时代,当人们享受着大数据、云计算、虚拟现实等高新技术所带来的便利服务时,不得不承担信息泄露、数据滥用的风险。Facebook数据滥用事件引起的轩然大波,便源于剑桥分析公司滥用个人数据信息。该事件违反了限制收集、目的特定、使用限制以及安全保障等多项个人信息保护基本原则。同时,Facebook所使用的Cookies、API、VR以及AI等技术是导致个人信息泄露以及滥用的高发领域。以此为鉴,加强我国个人信息法律保护,应从提升个人安全意识、自律互联网行业规则以及加快个人信息保护立法等多维度共同推进。     

Open networks and secret Facebook groups: exploring cycle effects on activists’ social media use in the 2010/11 UK student protests

Abstract

Much has been written in recent years about the growing impact of social media on social movements. While authors have extolled the virtues of Facebook and Twitter as organisational and informational tools for a range of movements from the Arab Spring to Occupy, evidence remains patchy as to under what conditions social media is most effective at engaging and mobilising the wider public. Drawing on the work of Tarrow, this article considers the impact of cycle effects on the effectiveness of social media as a mobilising and organising tool for the 2010/11 U.K. student protests. Although preceding the broader ‘movement of the squares’ contention cycle, the protests made similar use of social media for generating mass participation. Yet, its mobilising power was dependent on a number of temporal factors, including amplification through mainstream media and the urgency of its initial campaign goal. Moreover, towards the end of the cycle, activists were found to be using social media – via ‘secret’ Facebook groups – in ways that reinforced emerging group hierarchies, arguably contradicting their initial commitment to open-access networks and participatory democracy.     

Networked intimacy. Intimacy and friendship among Italian Facebook users

In this paper, we describe the results of a qualitative study conducted with 120 Italian Facebook users to investigate how Facebook enables people to achieve a mutually constitutive intimacy with their own friendship network: a negotiation of intimacy in public through self-disclosure, where the affordances of the platform are useful to elicit significant reactions, validations and demonstrations of affection from others. We observed that, in order to achieve various levels of intimacy on Facebook, people engage in various strategies: Showing rather than telling, Sharing implicit content, Tagging, Expectation of mutual understanding and Liking. These strategies produce a collaborative disclosure that relies on others’ cooperation to maintain the boundaries between private and public space. Based on these premises, we developed a framework of collaborative strategies for managing public intimacy that both systematizes and extends the findings identified in previous studies of intimacy on Facebook. We describe this framework as networked intimacy and we discuss the consequences of it in the light of already existing research on online self-disclosure.     

Making friends and communicating on Facebook: Implications for the access to social capital

In this paper, we explore the dynamics of access to social capital on Facebook. Existing approaches to network-based social capital measures are adapted to the case of Facebook and applied to the friendship and communication data of 438,851 users. These measures are correlated to user data in order to identify advantageous behavior for optimizing the possible access to social capital. We find that the access to social capital on Facebook is primarily based on a reasonable amount of active communication. Exaggerated friending and posting behavior can deteriorate the access to social capital. Furthermore, we investigate which kinds of posts are most advantageous as well as questions of homophily based on social capital.     

Ethics in an Age of Information Seekers: A Survey of Licensed Healthcare Providers about Online Social Networking

The present study explores how licensed health care providers use social media. The researchers utilized a survey to explore 88 licensed psychologists, physicians, and social workers average numbers of Facebook© friends, social groups, and photo albums as well as attitudes toward possible regulation of online social networking by professional organizations. Statistically significant differences were found among groups regarding the degree to which they wanted guidance on ethically managing this new technology, with psychologists and social workers desiring more guidance than physicians. Overall, this study shows that the majority of the psychologists, physicians, and social workers who participated in this study now frequently use Facebook, often providing information on profiles that may include that which is not generally disclosed in a client–therapist relationship.