中小企业国际化经营的战略选择

经济国际化为中小企业带来了新的机遇和挑战,我国中小企业普遍存在国际化意识薄弱、国际化战略缺失、国际化人才匮乏、国际商务知识不足、缺乏自主知识产权和品牌产品、难以形成核心竞争力等问题,为此,要发挥中小企业机制灵活、市场反应快、企业家精神旺盛的特点,培养企业家全球化思维方式和国际化经营的勇气,中小企业要通过实施信息化战略、合作联盟战略、本土化经营战略、知识产权战略、品牌战略、关系营销战略以应对复杂的国际竞争环境。     

《南方人物周刊》“封面人物”栏目调查与思考

《南方人物周刊》是一份以人物类报道为主的期刊,2006年成为中国最具成长性媒体。＂封面人物＂是《南方人物周刊》中最有特色、最能体现刊物魅力的核心栏目,充分显示出刊物以焦点人物解读热点新闻的编辑理念、多角度、够深度的报道策略、全知全能与人物限知视角为主的叙事视角等诸多特点。     

新媒体时代高校辅导员媒介素养的提升路径探析--基于高校舆论安全的视角

大学生作为新媒体使用最为集中的人群,他们对新媒体的认知、选择和使用,关系到高校舆论安全。与之关系密切的辅导员是引导其正确对待新媒体的重要群体,这个群体的媒介素养直接影响到大学生对新媒体的理性认知与科学使用。本文在分析新媒体时代信息传受关系变化的基础上,探究媒介素养内涵的新变化与新要求,尝试建构辅导员媒介素养提升的路径：成立专业教育机构;媒介素养教育制度化建设;媒体专业知识培训;媒体接触日常化等。     

加入WTO对我国高等教育的影响及对策

入世推动了我国高等教育国际化、全球化的进程,加剧了高等教育市场的国际竞争、人才竞争,高等教育思想政治工作面临严峻挑战,迫切要求高等学校进一步深化改革.面对新形势、新情况,我们应尽快掌握WTO规则,扩大高校办学自主权,加强对外交流与合作,尽快提高教育质量,发展民办高等教育,提高生存能力和竞争能力.     

对外新闻编译中的叙事建构策略——以《环球时报》为例

对外新闻是我国对外宣传的重要渠道,其编译的成功与否直接影响我国国际形象,乃至国际话语权的确立。对外新闻是国家对外讲述中国故事,传播中国声音的行为,其编译本质上是新闻再叙事行为。通过尝试在对外新闻编译研究中引入叙事理论视角,以环球时报中英文网的新闻语料为例,从时空建构、选择性采用、标示性建构以及参与者重新定位等角度探讨对外新闻编译中叙事建构策略的具体运用,为提高我国对外新闻编译传播效果探索新的策略和路径。     

新形势下加强高校思想政治理论课建设刍议

本文拟从目前思想政治理论课教学所面临的困境及其对产生困境的主要原因进行探讨分析的角度出发,结合笔者平时的教育教学实践提出新形势下加强高校思想政治理论课的一些建议与对策,旨在不断提升高校思想政治理论课的针对性和实效性,促进当前大学生综合素质的发展。     

河南城镇化进程中的犯罪问题研究

河南省城镇化实施中心城市带动战略,对犯罪形势变化将产生深刻的影响:犯罪率将呈现先升后降最终稳定的态势;流动人口犯罪、青少年犯罪、女性犯罪、职务犯罪等将会激增;各种类型犯罪在短期内都会大量增加;一些社会管理控制相对薄弱的"边缘地带"有可能成为犯罪孳生地。河南省应实行综合治理的犯罪防控战略。     

A framework to study strategizing activities at the field level: The example of CSR rating agencies

This paper responds to recent calls to bridge strategy and organization research by combining Strategy-as-Practice and Neo-Institutional Theory through re-theorizing the notion of strategic actor. We problematize the notion of strategic actor at the field level, and rely on insights from management and organization studies and sociology to advance a theoretical framework that conceptualizes organizations as social actors at the field level. We demonstrate our theoretical framework by drawing on corporate social responsibility rating agencies. We see corporate social responsibility rating agencies as supra-individual, social actors that are predisposed to assume an active role in defining and revisiting structural parameters within the society through their purposeful, meaningful actions and interactions. Our main contribution is to the development of the Strategy-as-Practice literature, achieved by re-theorizing the notion of strategic actor at the field level. This contribution responds to the micro-isolationism critique, and proposes a new focus for Strategy-as Practice research.     

Global product development projects: measuring performance and monitoring the risks

Abstract

This article investigates the development and application of key performance indicators for global product development. Two in-depth, longitudinal case studies with multinational Danish manufacturing companies were conducted, and highlight how key performance indicators, typically used for collocated, cross-functional product development, do not provide the predictive insight required to avoid the additional risks encountered in the global product development environment. Grounded in the case study results and building on established methodologies in performance measurement literature, a framework was developed and validated in two additional Danish companies to support project managers to develop: preventive indicators, which support the avoidance of identified risks, and outcome indicators, which support the measurement towards the attainment of project objectives. The study is unique as it is one of the very few longitudinal studies of engineering design activities in a global context, providing the in-depth contextual understanding towards key risks and their influence on performance; an important step to support researchers and practitioners with the development of preventive measures.     

Culture and Crisis Communication: Nestle India's Maggi Noodles Case

Extant theoretical paradigms in the field of crisis communication are organization-centric and do not adequately recognize the role of culture. The purpose of this essay is to analyze a crisis faced by Nestle India using the framework of global public relations which defines culture broadly to include political, economic, media, societal, and activist cultures. Our analysis revealed that a multinational corporation with over a century of presence in the country struggled to align itself to the complexities of the cultures of the host country. In the case of Nestle India, whereas environmental variables such as political economy and Westernization of urban India boosted the growth of its instant noodles, the multinational also struggled to cope with the rise of media corporatization, activist pressure and the vagaries of regulatory enforcement not to speak of cultural nationalism. It is evident that Nestlé's crisis response was governed more by its traditional corporate culture than by an ability to keep pace with the changing demands of its environment, leading to the amplification of an issue into a crisis. The study concludes that multinationals that ignore culture will be forced to pay a heavy price both in terms of reputation and the bottom line.